"May 28" is homophonic to "I love hair", so it is called Hair Love Day, aiming to arouse more people to care for their hair.

On May 28, 2017, the press release on the establishment of the "528 I Love Hair" Hair Charity Fund was organized by the China Plastic Surgery Association and "China Medical Beauty" magazine, with CCTV tracking and reporting, and co-organized by "China Medical Beauty" magazine.

The "Meeting and the Unveiling Ceremony of the First Station of the 100 Million China Love Charity Project Tour" was held grandly at the Great Hall of the People Hotel.

Mr. Zhang Bin, President of the China Plastic Surgery Association, Ms. Zhu Meiru, Deputy Secretary-General, Ms. Wang Xiaolu, President of the Management Committee of the Medical Assistance and Restoration Fund of the China Plastic Surgery Association, Professor Liu Qing, Vice President of the Hair Medicine Branch of the China Plastic Surgery Association, etc.

attended this conference.

At the same time, representatives of primary medical experts from all over the world, as well as more than 30 mainstream media, including caring people and volunteers who have contributed to promoting this public welfare undertaking, came to the press conference.