Bank insurance is a new product sold by insurance companies through bank terminal channels. It's an insurance, to be exact. However, because the sales channel is in banks, bank insurance is different from traditional life insurance products, and it is very different from traditional life insurance in terms of sales methods, the nature of salespeople and products.

More precisely, from the process, the customer consults the bank teller or the special Commissioner of the insurance company at the bank, and then fills in the insurance application form. Generally, the official policy will come down within 3-5 working days. From the date of receipt of the policy 10 days, the customer still has the same hesitation period as the individual insurance.

The nature of salespeople is also different from that of individual insurance salespeople. The salespeople of bank insurance agents of different companies are different in nature, but they are basically employees, that is, they are not insurance salespeople, but employees of insurance companies.

The biggest difference between products is that the insurance products of bank agents are very different from those of individual insurance marketers, and most of them are short-term or short-term products, belonging to short-term financial management products. At present, the bancassurance of various companies is mainly universal insurance, investment-linked insurance and dividend insurance. Basically, there are great differences in products between bank agency insurance and individual insurance channel insurance, which is also a good way for most insurance companies to avoid internal competition.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.