Mascots are not only the embodiment of culture, but also the representative of brand image. Many companies have mascots that people talk about, such as Tmall's cat, JD.COM. COM dog, Tencent penguin, Sina's big eyes. These mascots not only show the unique personality of the enterprise, but also bring the brand closer to people, and even condense the spiritual temperament of the brand into a symbol with appeal. In order to achieve this goal, in the second half of last year, Xiamen Jinze Fund Town entrusted Xiamen Ren Xian Culture Communication Co., Ltd. and Xiamen Chuangkejia Animation Technology Co., Ltd. to jointly start designing proofing.

After many discussions, it is determined that unicorns should first embody the characteristics of wisdom. Two generations of love is one of the cartoon images of China's wisdom, and one of its characteristics is small eyes and great wisdom. Every time I roll my eyes, many ideas come out. After a dozen choices, I finally decided on one. First of all, small eyes and great wisdom give unicorns a wise and lovely character. Followed by all PU material, feel good, very elastic in your arms. MengMeng's unicorn is called the cutest unicorn shape in history by financial people.

The mascot unicorn was named Kanazawa. Then the connotation of gold is: wisdom is gold, representing the wisdom of unicorns, and also referring to the wisdom industry, which is the key development industry of Kanazawa Fund Town.

The word "then" means, especially sure. Then there is the extension of gold: gold will always shine until the yellow sand is blown out. Excavating core competitiveness and achieving industry unicorns "represents the growth process of unicorns.

At the same time, Kanazawa also represents Kanazawa Fund Town.