Qilu is synonymous with Shandong and has a very good meaning. In 1980s, Qilu Zhonghe Company registered Qilu trademark, and Qilu Securities Company was founded on 200 1, so it was renamed as Zhongtai Securities because of infringement.

Qilu Securities is a comprehensive securities holding company with securities, funds, futures and direct investment approved by China Securities Regulatory Commission. In August 2007, the company obtained the qualification of a new pilot securities company.