Under this premise, the internal competition in the new energy automobile industry is becoming increasingly fierce. Since its establishment, Hechuang automobile brand has maintained a rapid development pace, and completed the capital increase and share expansion at the beginning of the year. In February this year, Hechuang Automobile merged the investments of Zhujiang Investment Management Group and Guangzhou Automobile Group, and launched a new generation of new energy vehicle Z03. The strong cooperation of Zhujiang Investment Management Group, Guangzhou Automobile Group and Weilai Automobile has enabled Hechuang brand to continue to empower in product research and development, manufacturing and after-sales service, with good development prospects.
New ecology of smart car industry
Angelababy, CEO of Hechuang Automobile, said in an interview that as the headquarters, Hechuang Automobile is expected to produce and sell more than 20 billion yuan in Nansha for a long time, and the output value target of participating in new energy vehicles in Nansha will exceed 654.38 billion yuan. In the short term, it will steadily promote the development of related undertakings in Nansha. It is planned to ensure the mass production release of a new model every year.
Hechuang automobile brand signed a cooperation agreement with Nansha government to build a production base in Nansha, which provided great confidence for realizing this goal. Guangzhou Automobile Group, one of the shareholders, makes Hechuang's automobile hardware parts get better resource supply.
On the other hand, the addition of shareholder Zhujiang Investment Management Group has brought more possibilities for the development of Hechuang automobile brand. Due to the wide range of activities of Zhujiang Investment Management Group, it has set foot in many forward-looking scientific and technological fields, and the resources in these fields will bring brand-new and diversified scene advantages to Hechuang automobile brand.
In addition, in terms of technology empowerment, Hechuang automobile brand and the self-driving project planned by Shanghai Jiaotong University have also received more attention, and signed cooperation agreements with many related parties. Not only that, Hechuang Automobile has also reached strategic cooperation with Horizon, a smart chip company in China, and MAXIEYE, an intelligent driving system development company.
This also reflects that Hechuang Automobile's current concept of building a car is completely different from that of a traditional car. In the past, the intelligentization of bicycles was the main direction of traditional car making. Nowadays, the intelligent networked car has the attribute of "connection" on the basis of bicycle intelligence. On the one hand, they connect users, pay more attention to users' perception and intelligent experience, and create a "third living space"; On the other hand, it is industrial ecological connection, and its complete format needs the support of industrial chains such as high-precision maps, cloud computing and intelligent driving systems. The development of intelligent networked vehicles is a systematic project.
Potential to attract attention
Since 202 1, new energy vehicles have entered a brand-new development environment. The driving mode of new energy vehicles has gradually changed from policy support to market-driven. The increasingly perfect new energy vehicle market has had a major impact on the automobile market, and the industry model has been reshuffled.
With the "new four modernizations of automobile" becoming industry knowledge, Internet technology has become an important carrier of automobile industry competition, and its logical structure is constantly being reconstructed. The valuation of automobile enterprises is no longer limited to the "manufacturing" attribute. Through intelligent networking, the "consumption" and "technology" attributes brought by cross-border enterprises will also help to obtain higher valuation.
According to the related data of Sky Eye Survey, in 20021,1 1, the new energy automobile sector in China has been financed more than 70 times this year, with a total amount of financing exceeding 80 billion yuan, which has exceeded the total amount of financing in 2020.
At present, new energy vehicles have received strong attention from capital. Yang Ying has publicly stated that at present, more than 20 venture capital fund institutions at home and abroad have expressed strong investment intentions to Hechuang Automobile. So, how did Hechuang Automobile gain the favor of capital?
First, the recognition of the joint development model from official institutions. A few days ago, the Guangzhou Municipal Development and Reform Commission issued the 14th Five-Year Plan for the Innovation and Development of Intelligent and New Energy Vehicles in Guangzhou. Among them, the plan clearly points out that a number of automobile enterprises with core competitiveness will be built in the direction of "intelligence+new energy", and it is planned to cultivate 1-2 enterprises and 1-2 unicorn automobile enterprises with a domestic market share of over 5%, and support the development and growth of new car-making enterprises such as Xpeng Automobile and Hechuang Automobile.
The second is the innovation of product marketing concept. The new energy vehicle market is a new era, and it will be extremely important to cultivate and acquire the user audience accurately. Hechuang Automobile, through various cultural symbols of the new era and national tide, invited EDG team to cooperate, and released virtual idol spokesperson Yixin, etc., forming an emotional voice with Generation Z, which enabled the enterprise and users to form a whole and grow together, and also gained great recognition from users, improving the brand's visibility and influence.
The third is more advanced and humanized channel layout planning. Through the dotted offline stores, we can solve the shortcomings of the new forces in after-sales service. Hechuang brand adopts the company's direct operation mode and franchisee channel mode in first-tier cities, second-tier cities and key cities, and establishes a smart new retail operation mode of experience center stores and exclusive experience stores in third-tier and fourth-tier cities and below, and builds 137 offline stores nationwide, covering 105 cities nationwide, providing users with a better experience of seeing cars, buying cars and using cars, and making up for the shortcomings of after-sales service of new car-making forces. At the same time, constantly improve the after-sales service system to provide users with a brand-new service experience.
To sum up, products, ecology, marketing, channels, policies and other aspects go hand in hand, which is the main reason why Hechuang Automobile can share the dividend in the new energy market. It gives the co-authors confidence that they can go far if they want to be "latecomers". In the future, how to truly connect the products to the real market scene and explore a broader automobile ecological space will be the key for Hechuang Automobile to stand out in the new energy track.