Burberry (Chinese trademark: Burberry, Burberry) is a well-known brand that best represents the United Kingdom. Founded in 1856, it is a royal accessory of the British royal family.

In 1879, BURBERRY developed a waterproof, anti-crepe, breathable and durable fabric: gabardine, which won everyone's recognition.

In 1901, BURBERRY designed the first trench coat. During the First World War, its trench coat was designated as the senior military uniform of the British army.

BURBERRY Features The wet and dry jacket designed by Burberry in 1890 has always been an enduring trend.

After the war, this wet and dry jacket became the favorite of many celebrities, including Audrey Shapin and Humphrey Bogart and Ingrid Bergman in "The Spies of North Africa".

In addition to the knight logo created in 1901, it has become a well-known symbol of Burberry.

Secondly, of course, I have to mention the Burberry Check "Nova" created in 1924 - the plaid pattern that represents Burberry.

This plaid pattern first appeared on the lining of wet and dry jackets, and after it was registered as a trademark in 1967, it was more widely used on other products, such as umbrellas and luggage.

Burberry has always been deeply loved by the royal family, and became the royal brand in 1955 and 1989 respectively.

In 1997, due to changes in management and the joining of current CEO Rose Marie Bravo, Burberry's direction changed. It has always been mainly providing clothing for the royal family and older celebrities as well as customers at multiple levels.

, to further expand the guest network.

In 2001, Burberry, under the leadership of creative director Christopher Bailey, launched the Prorsum high-end men's and women's wear series, which not only injected new elements into the classic wet and dry jackets and plaid patterns, but also established a new fashionable image for the brand.

Ancient image of the past.

In addition, new colors were added to Burberry Check at that time - black and red plaid, and supermodels Kate Moss and Stella Tennant were invited to wear Burberry Check bikinis to take photos, which also restored Burberry, which had been in the doldrums of the brand.

, doubling sales and making it the highest sales year in a century.

In 2003, Burberry launched a new series named after its founder Thomas Burberry, providing younger and more fashionable lightweight clothing, further promoting the brand to the young taste group.

BLACK?LABEL is the most expensive.

Burberry is deeply loved by Asians, and Japanese people are even more attracted to it.

In view of the appeal and popularity of the Japanese market, Burberry specially uses a franchise cooperation method to allow Japan to produce the locally designed, brighter, younger and cheaper Burberry blue label.

Its products are only sold in Japan, and even the UK, which is its headquarters, cannot provide retail services for these two series of brands.

Different from Burberry London's calmness and thickness, Burberry Blue Label gives people a light and simple feeling, so many girls also love Blue Label products.

In July 2006, Rose Marie Bravo, known as the best CEO in history, will leave the post of Burberry CEO. Let's see whether Burberry can maintain its current results.

Edit this paragraph Historical development (1) Founder: Thomas Burberry BURBERRY logo (2) Registration place: United Kingdom (1924) British top brand (3) Designer: former design director Roberto Menichetti, current brand design director Christopher?

Bailey’s current brand CEO—Rose Marie Bravo (4) Brand characteristics: The Equestrian warrior represents nobility and the shield symbolizes protection. The Equestrian warrior holds a shield mark. The classic windbreaker has a classic plaid logo composed of beige, red, black and white (4) Brand story

: On the streets of England, even if there is a cold wind and drizzle, British people don’t like to hold umbrellas and would rather wear a windbreaker.

This is not a British quirk, but the benefit provided by a windbreaker. When it comes to windbreakers, the first thing many people think of is the British brand Burberry.

During World War I, Burberry was designated as the image of high-end British military uniforms. In 1856, founder Thomas Burberry opened a ready-to-wear store in Basingstoke, Hampshire, England. In 1879, he developed a twill fabric with a strong structure, waterproof and breathable -

Gabardine, due to its durability and penetrating properties, was soon widely used by British pilots and the army. In the late 1990s, the trend of brand rebirth emerged in the fashion industry, and Burberry began to pursue breakthroughs in the general environment.