definition of salesman occupation

a person engaged in the promotion of goods and services.

Salesman (commonly known as Salesman in English, now called Salesperson) is a professional who sells goods. The frontline staff, like soldiers on the battlefield, is responsible for selling products and services quickly. It is said that salesmen can be professionals, such as fund managers, insurance brokers, real estate agents, cosmetics and beauty consultants, etc.

Salesmen are commonly known as street walkers in Hong Kong, also known as Sales.

professional rank

national professional qualification salesman level 5

national professional qualification salesman level 4

national professional qualification salesman level 2

national professional qualification salesman level 1

professional appraisal content

1. Basic rules of professional ethics and relevant legal knowledge of the industry

2. Market. Requirements: sales, negotiation, public relations, service, debt collection, market research, channel management, commodity storage and transportation, sales activity analysis, sales promotion management, sales promotion and advertising promotion

appraisal method

appraisal is divided into theoretical examination and skill operation examination; The examination (assessment) adopts the closed-book written test method to implement the hundred-point system, and those who score above 6 in both courses are qualified; The theoretical examination of each level is 9 minutes, and the skill operation examination is 12 minutes.

application conditions

1. Those who meet one of the following conditions can apply for the primary professional qualification appraisal of salesmen:

(1) They have worked as salesmen for more than one year;

(2) Having received formal primary training in this occupation and graduated (referring to the training and graduation of a school-running institution approved by the labor and social security department, the same below).

2. Those who meet one of the following conditions can apply for the intermediate professional qualification appraisal of salesmen:

(1) After obtaining the professional qualification certificate of junior salesmen, they have been engaged in sales promotion for more than 2 years, and have received formal training at the intermediate level of this profession and obtained the certificate of completion;

(2) graduated from a secondary specialized school or a technical school, majoring in economics and management, and worked continuously in this profession for one year.

3. Those who meet one of the following conditions can apply for the appraisal of senior professional qualification of salesmen:

(1) Having obtained the professional qualification certificate of intermediate salesmen and been engaged in sales promotion for more than 3 years, they have obtained the certificate of completion through the professional qualification training of senior salesmen in this profession;

(2) Graduated from a college with this major and engaged in sales promotion for more than one year;

(3) Graduated from a junior college with a related major, engaged in sales promotion for one year, and obtained a certificate of completion through the professional qualification training of this professional senior salesman.

national professional standards

professional name: salesman

professional definition: people engaged in the promotion of goods and services.

Occupation level: this occupation * * * is divided into three levels

primary (national vocational qualification level 5)

intermediate (national vocational qualification level 4)

advanced (national vocational qualification level 3)

Quality and ability that marketing personnel must possess

1. Various talents that enterprises must possess today

1.

3. Human resources: personnel, labor, training and assessment, etc.

4. Financial, administrative and logistics services: financial, administrative, office, security and logistics services;

5. Other aspects: procurement, warehousing, transportation, public relations, law, staff consultants, etc.

Second, the talent structure (human resource structure) in today's society

1. Olive-type talent structure: two heads are small and the middle is big, there are not many senior talents and mediocre people, and the middle level talents account for the majority. (mainly for the white-collar workers in enterprises)

2. Talents group: Talents account for most of the social talent structure. They are usually pragmatic, very capable, practical and have certain work experience and practical operation ability. They have certain command ability, certain skills, skilled demonstration operation, and can lead subordinates to complete tasks well.

3. General talent group: General talent accounts for a small proportion in the social talent structure, and they usually serve as the leader and manager of a department (or project) in an enterprise. They have professional knowledge, can make business plans, can organize, command, motivate and supervise subordinates, and implement them resolutely and promptly.

4. Handsome talents: Handsome talents account for a smaller proportion in the social talent structure. They are leaders and commanders, such as professional managers of enterprises. They have the ability to manage enterprises in an all-round way and are familiar with the macro-control and micro-operation of enterprises. They can also be interested in things outside the organization. They are sensitive, judgmental, decision-making, energetic and resilient, have an excellent sense of innovation, implement resolutely and correct in time, and have a strong personality charm.

5. generalist group: generalists are also called compound talents. This kind of talent is relatively scarce in the social talent structure. They have rich knowledge and comprehensive work experience, and can hold or engage in at least three different related jobs in enterprises.

Third, the human resource structure (talent structure) of today's enterprises

1. Prophesy: I have very strong ability of analysis, prediction and judgment, and can design and plan the future and medium-and long-term development of enterprises; (The top leaders and think tanks in an enterprise, including those who can predict and plan the development of markets and products)

2. Being aware after learning: being able to faithfully understand and implement the work plan and work intention put forward by the visionary talents, being able to work in a down-to-earth manner according to the goals designed by the visionary talents, and leading and leading subordinates to work hard and correctly; (The people with hindsight in enterprises belong to middle and senior managers, such as department managers, project leaders and competent talents, etc.)

3. Unconsciously: they have no ideas or opinions, but they are diligent and hard-working, and do their job well under the arrangement of superior leaders according to the principles and objectives formulated by enterprises.

at present, enterprises have eight criteria for selecting marketing personnel

1. They have a strong sense of initiative and responsibility: they pursue progress, dare to take responsibility, and can do their work perseveringly and independently.

2. Have good organizational skills: be able to lead and motivate subordinates, have good working and interpersonal relationships with colleagues, and help others.

3. Strong analytical skills: able to think about problems comprehensively, accurately find out the essence of problems, and analyze complicated things and draw reasonable conclusions.

4. Strong expression and communication skills: Being able to express one's views concisely and convincingly, which can have an impact on others, and at the same time, being objective and open-minded to absorb suggestions and feedback from others.

5. Creativity: To be creative and creatively exerted, marketers should have the ability to discover new ways of thinking and working, as well as the best way to reach and realize a certain goal.

6. Good team spirit: A successful marketer should be able to lead a group to achieve the best results, know how to arouse the enthusiasm of people around him, make them unite as one, coordinate and cooperate, and give full play to their individual and collective roles in marketing work.

7. Have an upright personality: excellent marketers are not greedy, cunning or selfish, and can do their best for the company they are engaged in or serve, and strive to follow the principles of honesty and integrity in every job.

8. Ability to learn: Learning can increase people's knowledge and talents, so as to help the company achieve the desired goals. Only by being good at learning and constantly learning can we keep up with the pace of the social times and meet the requirements of the continuous development of enterprises.

five, the qualities that marketers must have

1, moral quality: good professional ethics, professionalism and loyalty.

2. Cultural quality: rich knowledge structure and good cultural quality.

3. Psychological quality: self-adjusting, giving up, daring to choose, confident but not arrogant, self-respecting but not impetuous.

4. Physical fitness: Good health, self-exercise, and excellent and healthy physique.

VI. Competencies that marketers must possess 1. Good language skills; 2. Strong work coordination ability; 3. Good writing skills; 4. Have basic organization and command ability; 5, have the ability to co-ordinate and plan the work of their own departments (organizations); 6. Have certain adaptability; 7. Have good calculation (mental arithmetic) ability; 8. Strong practical operation ability.

7. Marketers must be six-oriented. 1. Simplify complex problems; 2. Popularization of profound questions;

3. Systematize scattered problems; 4, boring text charting; 5, the analysis of the problem should be comprehensive; 6. The expression of the speech is organized.

VIII. Talent flow pattern in today's society 1. Technology follows talent; 2. Talent follows capital; 3. Capital follows profit and opportunity. This is the talent flow pattern and natural law under the current market economy

IX. Loyal enterprise's marketing career, obeying enterprise's resolutions

I. Implement company's marketing policies and resolutions, and abide by rules and regulations. Two, loyal to the marketing of enterprises, in strict accordance with the laws of the market economy. 3. Have both ability and political integrity, be financially clear, behave correctly, and strictly observe company secrets.

1. Is the post judgment of marketing personnel enjoyable or miserable? Forget about eating and sleeping, or just muddle along? Is it to advance despite difficulties, or to shrink back? People without souls are just walking dead; A soulless marketing team is a mob.

XI. Grasp the first, second, third, fourth and fifth in life

(1) Everyone should set a goal. Everyone may design many wishes and goals in his life, but he must always work hard to achieve them one by one, and finally achieve the biggest goal in life. Once the goal is set, don't change it easily, but work hard towards it;

(2) If you want to achieve your life goals, you must complete two major accumulations: 1. Accumulation of knowledge and experience; 2. Accumulation of capital and reputation; Anyone in the world has been working hard and working hard to complete these two accumulations all his life. Some people quickly completed these two accumulations and achieved their life goals; However, some people can't finish it all their lives, and finally they can't realize their wishes and goals. (3) One must grasp the three major choices in one's life. 1. Choose a career, choose a major when you are young, and be versatile; 2, choose a spouse, choose a partner. Open your eyes wide before marriage, and turn a blind eye after marriage; 3. Choose an enlightened and wise boss or your own boss; (4) If you want to achieve your career, you must have four kinds of understanding. 1. Awareness and awareness of work; 2, understanding, understanding the work and the intention of the leader; 3. Feeling, making an accurate judgment on the development of work and events by feeling and intuition; 4, creative, innovative, creative, constructive suggestions and new working methods; (5) If you want to achieve your career in life, you must go through five levels. 1. Pass the wine barrier, don't get drunk when drinking, and grasp the "degree" on any occasion; 2, pass the color barrier, sit still, take part in accidental amusement, and can't move the true feelings; 3, after the financial clearance, no desire is just; A gentleman's pursuit of wealth has a proper way; 4, gas clearance, gas penetration Changhong; Have a broad mind and broad tolerance, can accommodate tolerance, high integrity; 5, gambling, fighting life; You can bet with your career and life; Attachment: Life's attitude towards money and others 1. You can't live without money, but you must never live for money. Once you get into the money eye, you can't extricate yourself. (A gentleman loves money well and never takes money he shouldn't take) 2. He doesn't discriminate against anyone, nor does he blindly worship anyone. From the perspective of personality and natural person, people are equal, and there is no distinction between high and low, noble and low. The difference is that different education, experience, understanding and other aspects lead to differences in ability and personality. 3. We must learn to accept people who are taller than us. We must learn to be tolerant of people who are worse than us. 4. People should get along with each other in the spirit of: more respect, more understanding, and more kindness and tolerance. (Respect is mutual. If you respect others, others will respect you.)

Marketing

Marketing is the planning and implementation process of conception, design, pricing, promotion and distribution of products and services, with the aim of creating an exchange that can achieve personal and organizational goals (the definition of "marketing" given by the American Marketing Association in 1985), which consists of products, promotion strategies, prices, distribution channels, etc. Including market environment analysis, competitor analysis, market segmentation, market positioning, business forecast, product trial launch, tracking feedback information and other basic implementation steps, is a highly professional work. Promotion, sales promotion, etc. are just a branch of marketing concept, and they are both related and different.

Marketing is a process, which first creates a certain product, and then stimulates both buyers and sellers in some way, so that they can get benefits, and plans and implements measures such as price, promotion and location arrangement of the product with this trading activity. It contains many marketing activities. To grasp these activities, we can boil them down to "4Ps", namely: Product, PrICe, Promotion and PLAce.

What is the relationship between marketing and design?

The criteria for judging the success of a design work. In my concept, design is all about doing things better. Why should Comrade Xiaoping be called the chief architect of reform and opening up? Because of his work, some people in China got rich first and China gradually got rid of poverty, he is a designer. According to this concept, there is no end to design, because everything in the world is not the best, only better, so the designer's work is also endless. The level of design works depends on your comprehensive literacy, your attitude and attitude towards design work, and what kind of ideal you have.

this is especially true for advertising design. Some people will say that if there is no end to design, how can we judge whether a work is good or bad, good or bad? According to the above, design is based on demand, and design is an art related to a specific purpose. If we want to judge whether a design work is good or bad, we must see whether it meets a certain demand and achieves a specific purpose. This is the only criterion to judge whether a design work is successful or not.

the evaluation criteria of design works need to be established first, and then there may be good works. I can share a method with you, which is also an effective method that I often share with my colleagues: to establish a evaluation criteria of works is to see what needs it meets and what goals it achieves. If these two points are found, there will be standards, and with standards, your design will have a direction. Design is by no means a wild imagination, but a freedom.

Then some people will ask, how can this standard be established? Then I'll tell you, it's easy to establish standards, that is, you must first understand the following before doing graphic design: > Who is your design for? > What kind of purpose should we achieve? > Is the design work aimed at the promotion of new products? > Or is it for promotional activities?