I recently read this book, "Shoe Dog". I originally set a flag to write a paper book every week, but the embarrassing thing is that there are always so many things around me, and I still have to write a lot.

As for the original manuscript, which was a task post, I didn’t have the opportunity to say what I really wanted to say. Some scattered thoughts after reading it finally formed the article you see today.

I expected to read the book in a week, but I read it in 10 days, but this is definitely the most worth-read business conference proceedings in 2018.

Regarding this book, I think there are three most exciting parts 01 Part One: Loan operations are in line with the modern business operating model. Constant lending means emphasizing cash flow. This is what every retail industry fears most, no matter it is

In any retail industry, selling goods is a problem. Moreover, from the beginning of just selling other people's brands to finally running your own brand, it can be said that it is very difficult, and many times, your own company is likely to fail.

It will become the fate of being acquired. Behind the constant persistence is the power of the New Year.

I spent a lot of my life in debt. When I was young and starting my own business, I was very familiar with the situation where every night I went to bed and every day I woke up, I owed more money to others than I could afford to pay back.

But it was the loan that built his entire empire.

1. "Loan to travel around the world" after graduation. After graduating from college, Knight was very famous as a middle-distance runner on the college track and field team. After graduation, he did not go directly to work, but chose to travel around the world.

You know, just after World War II, it was not a good idea to choose to travel around the world, but he loved sports and 10 kilometers a day was almost his lifelong persistence. At the same time, he had no money to travel.

He sold his beloved car, then took out the first round of loans from his father, and used his father's money to travel around the world. Although the money was not much, during the trip, he sold encyclopedias, worked as an accountant, and then decided to go

Look at Japan.

2. Loan to build "Blue Ribbon Company" In 1964, Knight started a business and named it Blue Ribbon Company. The reason came from the blue ribbon he won. It also showed his passion for long-distance running. Of course, people who love running

, always love running shoes.

I believe that when many boys who love playing basketball and sports see AJ’s new models, they will be like girls seeing their favorite bags and want to take them home.

With this entrepreneurial capital, Knight and his former coach Bowerman each invested US$500 to establish "Blue Ribbon Sporting Goods Company" and began selling their own brand of sports shoes. Their products were produced by a Japanese manufacturer.

Knight's money initially came from his father's self-help, and then, with the guarantee of his father's good reputation, he began to borrow money from banks to run the company.

Because he didn't have enough money, the first part-time employee of his start-up company was his sister, and then his college classmates and students of his coach. And he used the money he earned as a college teacher, of course, to teach accounting courses.

To run the company, in other words, while taking loans, use the income from the main business to invest in the entrepreneurial income.