The reason for the success of the 1984 Los Angeles Olympic Games was that it became a turning point in the commercialization of the Olympic Games. The opening ceremony of this Olympic Games was also created using Hollywood techniques. It undoubtedly set a precedent for a commercial opening ceremony.
The 1984 Los Angeles Olympics was an Olympics where "you can earn money and spend money".
It can make money because it was hosted by a private sector for the first time and made a huge profit; it can spend money because it manages its profits well. After investing US$160 million in Southern California mass sports over the past 20 years, it has actually "added value"
"More than $100 million.
When Los Angeles was initially awarded the right to host the Olympics, it was not considered promising.
Because of the terrorist attacks at the 1972 Munich Olympics and the 1976 Montreal Olympics, they owed astronomical debts, so that no city was willing to compete with Los Angeles for the right to host the 1984 Olympics.
Under the leadership of businessman Ueber Ross, the Los Angeles Olympic Organizing Committee boldly combined business models with sports culture.
As a result, more than 140 countries and regions participated in the Olympic Games, and the Los Angeles Olympic Games reversed the Olympic Games' losses for the first time and achieved a historic profit of US$230 million.
The Los Angeles Olympic Games also thoroughly implemented the Olympic spirit of mass participation.
Take the Olympic torch relay as an example. The torch relay spans 33 states and covers 15,000 kilometers.
Although it costs US$3,000 to become a torchbearer, more than 3,000 Americans actively participated, many of them ordinary workers.
Extended information: The Los Angeles Olympic Organizing Committee used 40% of the surplus of approximately US$93 million to establish a non-profit organization called the "Los Angeles Amateur Sports Foundation" (now known as the LA84 Foundation), which has provided youth amateur sports in Southern California for more than 20 years.
US$160 million has been invested in the movement, involving more than 1,000 sports organizations and 2 million young people.
Despite this, the foundation currently has a surplus of more than US$100 million through reasonable management and investment.
In addition to rewarding youth sports organizations, carrying out youth sports activities, training physical education teachers, etc., the LA84 Foundation has also established the most developed sports library in the United States, which now has 300,000 pages of Olympic documents, 90,000 Olympic-related photos and 45,000 numbers
The document is free and open to the public.
Patrick Escobar, deputy director of the foundation's funded projects, said that the success of the Los Angeles Olympics lies not only in how much money was made, but also in the promotion of mass sports and Olympic spirit in the region, which is the true legacy of the Olympics.