During the two sessions, NPC representatives also paid attention to the ice and snow industry. On March 5th, the Fourth Session of the 13th National People's Congress opened in Beijing. Ding Shizhong, deputy to the National People's Congress and chairman of the board of directors of Anta Group, submitted the Proposal on Formulating Special Policies to Promote the Development of Ice and Snow Sports Equipment and Ice and Snow Industry, and put forward relevant suggestions based on personnel training, competition, venue and facilities construction of the ice and snow industry.
In fact, China has issued many policies and plans related to the ice and snow industry to accelerate its development.
The successful bid for the Winter Olympics has brought a series of policy support to the ice and snow industry.
With the successful bid for the 2022 Winter Olympics, China's ice and snow tourism has ushered in an unprecedented development opportunity. During the period of 20 16-2020, the state and local governments have promulgated the development plan of ice and snow sports (20 16-2025), the popularization plan of mass winter sports (20 16-2020) and the national ice and snow facilities construction plan (2060).
The ice and snow industry policy plays an important role in innovating the operation of sports venues, accelerating the construction of ski resorts, skating rinks and ice parks, promoting the development of ice and snow sports scenic spots, shopping malls, communities and schools, and forming a complete ice and snow industry chain. At the same time, the policy highlights the key points of ice and snow sports training for young students, and puts forward that strengthening the construction of talent team has an important role in promoting the spread of ice and snow culture. Ice and snow tourism products are also constantly enriched, and facilities such as ski resorts are constantly improved, which promotes the consumption ability and willingness of the ice and snow industry to some extent.
In recent years, the market scale of the ice and snow industry is growing, but the heat is declining.
From 2009 to 20 19, the number of skiers and skiers in China showed an increasing trend; The proportion of skiers in the population of China is increasing year by year, from 0.4 1% to 1.49%. From 20 15 to 20 19, the number of skiers in China maintained a high growth rate, but the growth rate tended to slow down.
Note: The overall number of skiers is 21130,000, and the statistics here exclude skiers such as dry snow and ski simulators.
According to the data of China Ice and Snow Economic Development Report (2020), the scale of ice and snow industry in China in 20 19 is about 423.5 billion yuan. On the whole, the ice and snow industry presents the trend of "one into one, two into one, two into one, two into one, two into one, two into one", the market scale and manufacturing enterprises develop steadily, and the number of venues, facilities and tourists increases rapidly.
However, it is worth noting that in 20 19, the market size of the ice and snow industry decreased and the heat decreased. In 2020, affected by the epidemic, a large number of snow fields will stop opening, which may have a certain impact on the ice and snow industry. However, with the approach of the Winter Olympics and the promotion of many policies, the development of the ice and snow industry will continue in the future.
The industrial site area is less distributed.
Although the ice and snow industry is gradually developing, the construction of venues and facilities for sports events, including skiing, does not match the increasing number of participants. Therefore, the construction of venues and facilities is planned in China's policy on ice and snow industry and sports industry.
According to the statistics of the State General Administration of Sports, by the end of 20 19, the national sports ground area was 29170,000 square meters, of which the ice and snow sports ground was only 06 10/00,000 square meters, accounting for about 2% of the total sports land. Among them, ski resorts account for 42% of the ice and snow sports venues, and skating rinks account for 58%.
The reason for the lack of ski resorts is also influenced by the climate. Ice is easy to build, but snow fields are relatively difficult. At present, the snowfield still has regional characteristics due to the climate, and the ice and snow industry also has certain regional characteristics.
There is a certain regional industrial development.
With the maturity of ice and snow tourism and the continuous improvement of per capita consumption level, the willingness to consume is constantly strengthened. The data shows that the per capita spending of Xiamen tourists on ice and snow and group tours topped the list with 6072 yuan, while the per capita spending of Shenzhen tourists on a single group tour also reached more than 6000 yuan. Shanghai and Zhuhai ranked third and fourth with 5789 yuan and 5646 yuan respectively, followed by Hangzhou, Kunming, Fuzhou, Wuxi, Guangzhou and Jinan, of which Jinan is a northern city.
Skiing is a popular event in ice and snow group tours. In 20 19, there were 770 ski resorts in 28 provinces, autonomous regions and municipalities. Among them, the top five provinces and regions in the number of ski resorts are Heilongjiang, Shandong, Xinjiang, Hebei and Shanxi.
Combined with the above consumption power of ice and snow and the ranking of group tours, it is not difficult to find that the development of ice and snow industry has certain regionality, and the consumption willingness of southerners to northern cities has increased.
However, with the increasing interest of the masses in ice and snow sports, indoor ski resorts and leisure ski resorts are gradually being built in the southern region. According to the statistics of authoritative organizations, in 2020, Guangzhou Sunac Ice and Snow World was rated as the most popular leisure ski resort; Among the top 10 ski resorts, * * * has 5 leisure ski resorts in the south.
The entry of cross-border enterprises has intensified the competition in the ice and snow industry.
Since 20 15, more than 13 A-share listed companies have laid out the ice and snow industry and the preparations for the Winter Olympics in various ways, and most of them have crossed the border, including real estate companies headed by Vanke A and Hong Zhong, as well as media companies such as Lu Baihua Na and Huace Film and Television. The increase of supply-side enterprises in the ice and snow industry has led to intensified competition within the industry.
Many listed companies cut into the ice and snow sports industry in various ways, in addition to jointly setting up sports funds, there are also ways of developing ice and snow resorts, IP of ice and snow movies, and participating in infrastructure projects.
The ice and snow industry has a good prospect, and the industry penetration rate will continue to increase.
Under the influence of many factors, such as China's ice and snow industry policy, the rising consumption will of the southern people, and the increase of the supply end of the ice and snow industry, the ice and snow industry will continue to develop and the market capacity will continue to increase. It is estimated that by 2026, the market capacity of China ice and snow industry will reach 823.2 billion yuan.