After reading a book, there must be a lot of feelings in everyone's heart. Let's write a good review and record your gains and feelings. Then how to write a good review? The following are my thoughts on reading from zero to one (7 general articles) for your reference only. Let's take a look. After reading from zero to one, 1

The book I bought in June dragged on, and I didn't take it out until November. I can't remember what I bought at that time. Is it for spelling or is it recommended by others? It seems that I want to start a business, but I am still very happy after reading it.

From to 1, open the secret of business and the future. This sentence comes from the cover of the book. After reading it once, I always feel unsatisfied. Many viewpoints in the book cannot be fully understood, so it is necessary to read it more than three times, especially for everyone who wants to start a business or is starting a business. In addition, many ideas in the book are very clear, practical and powerful.

What has a great influence on me is science and technology, innovation, cooperation, competition and monopoly mentioned in the book.

first, technology and innovation. Most people think that the future of the world is determined by globalization, but the fact is that technology is more influential. The most important strength of a new company is new ideas, which are even more important than flexibility. The thinking movement that every startup must do is to question the existing ideas and re-examine the business it is engaged in from scratch. Next, let's talk about cooperation. I divide it into three categories:

First, cooperation with other companies. As a start-up company, it needs to cooperate with others to complete the work, but it also needs to control the scale and make the organization operate effectively.

Second, the cooperation among employees in the enterprise. The internal unity of the company is very important for the company, which can not only ensure the company to operate efficiently and quickly, but also save a lot of troubles. There is no need to spend a lot of energy on intrigue all day. I like the company with internal unity very much. Although my current company has not yet reached the unity I imagined, at least the relationship between my colleagues is good.

thirdly, the cooperation among the company's partners. Choosing a partner is like getting married, and conflicts between founders are as unpleasant as divorce. Every relationship is optimistic at the beginning, but it is not so pleasant to think calmly about possible problems in the future, so people don't think about it. But if there are irreconcilable contradictions between founders, the company will suffer greatly. Therefore, the company's foundation is very important, and start-ups without a good foundation cannot be saved. Finally, the competition and monopoly that subverts my original cognition. All along, I think that as long as you have characteristics, you must be competitive and you must win. However, I have overlooked a problem, that is, fierce competition. Any enterprise in a balanced competition, if it disappears one day, has no influence on this society; And if a monopoly enterprise suddenly disappears one day, the impact will be enormous. In business, quietness means quietness, and quietness means death. Monopoly is not the crux of the business world, nor is it abnormal, but a portrayal of every successful enterprise.

There are different reasons for the success of enterprises: each monopoly enterprise obtains its monopoly position by solving a unique problem; The reason why enterprises fail is the same: they can't escape the competition. Reflections on reading from zero to one article 2

Recently, I have finished reading the particularly popular book from zero to one. I think a good book can resonate with you, while a masterpiece or an excellent book lies in subverting your existing thoughts, and this book is the latter.

a core point in the book is that the essence of innovation is to be different and find out the difference. Rather than pure imitation and competition. Why compete? It is because you are in the same market, developing the same products and facing the same customers that you have to compete. If there is differentiation, there is no competition, but if there is core technology in differentiation, it will be monopoly. In the monopoly market, there are almost no absolute competitors, and they can set prices freely, while their competitors are only themselves.

Apple is a good example. Almost every product of Apple is a market leader. The original iPod bloodied the music player industry. And the iPhone is a bloodbath of the mobile phone industry. The recent AppleWatch is also the rhythm of the blood washing index industry. As for the Mac, when the new iMac was released, Fu Sheng spoke at the Weibo. I really don't know what other traditional computer manufacturers will do.

There are only two kinds in the music player industry, iPod and other players. There are only two kinds in the smart phone market, iPhone and other smart phones, and only two kinds in the computer industry, PC and Mac. Apple doesn't directly compete with you in all industries, but obviously competes with other so-called competitors in different dimensions < P > from to 1. It means that if you want to be a big enterprise, you should be engaged in pioneering industries, rather than homogenizing the current business model. For example, the group purchase that was particularly prosperous in previous years, at that time, we called it the Hundred Regiments War. This is the phenomenon from 1 to n mentioned in the book, that is to say, the related companies that already exist in this society carry out this business, and the latecomers only divide the original profits, which is a zero-sum game, which is a redistribution of interests rather than value-added.

The view in the book is that any big company develops by monopoly, although this is contrary to the fair competition advocated by our society. This thesis is valid in the present China. In the fields of oil, telecommunications and energy, the monopoly of large state-owned enterprises has brought huge profits. In terms of private enterprises, as far as BAT is concerned, Tencent has built its own walls in the social field, Ali in the e-commerce field and Baidu in the search field, thus maintaining high profits. This requires that once we start a business, the field we choose should avoid what we have now, and it should be predicted that what we need in the future is only a small field. We need to occupy a large share in the small market and then gradually expand it. It is really a good start to choose a preface field instead of fighting for the profit industry of cabbage price.

in our work, we need to follow the power law. This rule says that 8% of wealth is concentrated in 2% of things. Although this has almost become our mantra, this truth tells us not to be speculators, but to be decision makers. Our main focus should be on the most important things, instead of doing everything. As a result, a few things can produce more value than the sum of other N things. The book says that they have an experiment, in which 2% peas occupy 8% of the importance. Although I am still skeptical about this experiment, I think this truth really needs to be implemented well.

also, the outbreak of a big company is often related to leaders. Big companies such as Apple, Microsoft and Tesla all grew up when their founders were glamorous, but they went to mediocrity in the hands of professional managers. Of course, mediocrity is not necessarily completely linked to the stock price. The growth of the four little dragons in Asia was all related to the leaders' adoption of power politics at that time, or iron fist politics. Therefore, although our economics and management try to make our enterprises become professional management, I think it is only suitable for staying in business rather than starting a business. 3

After reading from zero to one, as the most respected business book by entrepreneurs and business circles in previous years, From to 1 has always attracted everyone in business with its clear logical thinking, practical and profound business philosophy.

Let's talk about what is from to 1 first. In my opinion, this is more like a coincidence with the philosophical thought of "One Tao gives birth to one" spoken by China people. At present, most companies are competing for the market through various commercial operations, while few enterprises pay attention to innovation and have no actual core competitiveness, and most of them are in a homogeneous situation. The author thinks that enterprises should consider business with a critical thinking and make some breakthroughs. He says that development is divided into two categories. One is called horizontal progress (from 1 to N), and the other is called vertical progress (from to 1). As the name implies, what really promotes our development and progress is from to 1, and the core of this book is to create a brand-new market dimension and occupy this blue ocean market in a monopoly way. In the book, the author used a large space to elaborate monopoly. In the eyes of traditional economists, monopoly will hinder fair competition in the market. In a society with sound legal system and commercial rules, monopoly is not only a sin of businessmen, but also a catalyst to promote innovation in the industry, because monopoly enterprises will continue to innovate and maintain their current status, and monopoly profits can continue to support the company's operation, constantly innovate and gain advantages.

In the book, Peter emphasizes to abandon the idea of competition, and puts forward four important ways to help enterprises obtain their own "monopoly", namely, patented technology, network effect, economies of scale and brand advantage. Needless to say, whether it is a traditional industry or an emerging industry, products are the core competitiveness. Iterative optimization of products and constant pursuit of new technologies are the leading factors in the industry. In fact, the network effect should belong to the field of social communication. Only by opening up product sales and publicity channels, making it known to many people and being used by more people can we create more value, and at the same time, we can reduce the marginal cost as much as possible to achieve scale, and do a good job in positioning and differentiating the brand image of enterprises to stand out.

But in the final analysis, no amount of methodology should be changed according to the ever-changing business situation. What this book wants to convey is a business philosophy and an innovative concept, which can create value for enterprises and become a benchmark. Reflections on reading from zero to one article 4

On the recommendation of a book friend, I was fortunate to read "From to 1: Unlocking the Secrets of Business and the Future" written by peter teale. Peter teale is the founder of PayPal and the first external investor of Facebook. In this book, he elaborated his own entrepreneurial course and experience, covering almost all aspects that a startup has to face. When I read the recommendation, I was thinking, I am an ordinary wage earner who is neither an executive of the company nor ready to start a business. This book is of little significance to me. It is estimated that I will give up after reading a few pages. But I can't give up without reading it because of its popularity as a best seller! After reading the whole book, I found that the thinking and opinions of the whole book are not limited to the company, but apply to all aspects.

Chapter 1 What important issues do you have different views from others in the future challenges? The question begins with saying that a good answer should make us see the future as much as possible. The future we expect is progressive, and there are two forms of progress: first, horizontal progress, also known as extensive progress, means copying the experience that has been achieved and jumping directly from 1 to n. The second kind, vertical progress, also known as in-depth progress, means to explore new roads from to 1. The biggest dividend of horizontal progress is globalization, while vertical progress can be summarized in one word, which is science and technology. From to 1, it is not easy, but it will bring enterprises (individuals) a blue ocean of monopoly and excess profits. It is easier to go from 1 to n, but it can only bring enterprises (individuals) a red sea full of fierce competition and meager profits. Personally, this chapter points out the direction for us (enterprises and individuals), and we should innovate instead of just imitating.

in chapter 6, success is not winning the lottery, the most controversial question in business circles is whether success depends on luck or skill. The answer is that many people overestimate the power of opportunity (luck) and underestimate the importance of planning (planning). So if you don't plan the future, how can the future get better and better? The interrogative sentence emphasizes that success comes from planning, not luck. It is clear to us (enterprises and individuals) that a plan will lead us to success as defined by us, and a bad plan is better than no plan.

this chapter also answers one of my doubts: why everyone in today's society is willing to engage in finance rather than entity. Only when people don't know how to make money will they want to engage in finance. People don't know what to do with money in the real economy. In a world with an uncertain future, money is more valuable than anything else that money can get.

In the seventh chapter, I took a fancy to Qian, and the author introduced us to the power law and taught us how to make a choice. The world we live in is not a normal world, but under the power law. Only by making the right choice according to the power law can we bear the least risk and get the most benefit in the future.

In the conclusion, stagnant or close to singularity, we are given suggestions on how to make the future better and find a unique way of innovation, that is, from to 1. And tell us that independent thinking is the most important first step for us to find a scale from to 1.

Although this book is a bit of a leap in logic, like an essay, it is completely different from ordinary success books, but it will bring readers feelings and thoughts everywhere. After reading from zero to one, 5

From zero to one by peter teale, the founder of Paypal and a master of venture capital, is popular all over the world. In the book, he taught us a lot of entrepreneurial experience, which is very useful for business managers or entrepreneurs. Although I didn't fully understand it, many ideas in the book were unheard of, refreshing and readable.

from to 1, not from 1 to n, from to 1 means complete innovation, not just copying, which runs through the whole article. From to 1 is groundbreaking, which means from scratch, which is qualitative change, while from 1 to n is from there to more, which is quantitative change.

complete innovation is a powerful weapon for the development of enterprises. on the contrary, blind copying will greatly reduce the competitiveness of enterprises and will not promote the whole society. In short, the first person to enter the market can earn a lot of money, while swarming in, copying and copying will only make everyone unprofitable.

Take taxi software as an example. Didi, Express and Uber, smelling the gap in taxi service industry and the good business opportunities, rushed into the taxi software market one after another. You offered discounts, and I offered more discounts. The war of burning money once intensified, but after the Hundred Regiments War, the result was that there was no winner in the blind war and the profits were meager.

This year's community O2O is the same. Once a certain market is profitable, everyone will start copying from 1 to n, and then there will be endless competition and burning money. For enterprises, especially start-ups, it will be a nightmare to fall into such competition and copy. For enterprises, it is also difficult to achieve leap-forward development.

The second point in the book is monopoly and competition. In the general environment where everyone advocates good competition, Peter praises monopoly. In both monopoly and competition, if an enterprise can gain a monopoly position in the market, it is easy to grab huge profits, but in perfect competition, it is difficult to get excess profits. Peter sent us a message through this book: It is better to take a step back and get huge profits in the blue ocean than to compete in the red sea to get small profits.

of course, the monopoly position is not obtained by improper means, but naturally through the innovation and technological development of enterprises.