Feed industry is an indispensable and important industry in our national economy. As a feed industry connecting planting and aquaculture, its development plays a good role in supporting and ensuring the efficient transformation and appreciation of grain, deep processing of agricultural products, animal husbandry and aquaculture. The development level of feed industry has become an important symbol to measure the development level of modern agriculture and animal husbandry.
The rapid development of feed industry mainly depends on the expansion of animal husbandry production scale, the change of breeding methods and the improvement of the competitiveness of feed enterprises. In recent twenty years, with the sustained and rapid growth of China's economy, people's diet structure has changed, expanding the demand scale of livestock and poultry products. With the acceleration of urbanization and the support of relevant national policies, the proportion of large-scale animal husbandry has been improved. The effective promotion of comprehensive competitiveness of feed production enterprises in quality, cost and marketing has promoted the rapid growth of feed market sales.
According to Foresight Industry Research Institute's Forecast and Analysis Report on Production and Marketing Demand and Investment of Feed Industry in China, since 2005-20 1 1, the annual output of feed industry in China is as follows.
1072700 tons,1104900 tons,123190000 tons,1308300 tons,14654.38+00.
3.00%， 1 1.50%，6.00%，8.40%， 14.24%，4.3 1%。 The annual output value of feed industry in recent seven years is 274.2 billion yuan and 290.8 billion yuan respectively.
30 1 1 100 million yuan, 381200 million yuan, 426.6 billion yuan, 54 1 100 million yuan and 727.6 billion yuan, which increased by 6.05%, 3.54%, 26.60% and 654.38 respectively.
26.82 percent and 34.5 percent; Generally speaking, China's feed industry has achieved steady growth in both annual output and output.
As can be seen from the figure, China's feed industry has achieved steady and rapid growth in the past three years. However, in actual development, influenced by various factors, the development level and profitability of the feed industry also fluctuate to a great extent.
In 2009, under the impact of the international financial crisis, China's feed production showed a trend of first suppression and then promotion. In the first half of the year, the national feed output declined for two consecutive quarters, but under the influence of a series of national policies to curb the decline in output, the production situation of animal husbandry gradually improved, and the feed output began to increase in the third quarter.
20 10 due to the recovery of aquaculture and the increase of large-scale aquaculture, China's feed industry has achieved sustained growth, but due to factors such as fluctuations in the price of livestock products and high prices of raw materials, the profit level of the feed industry has declined. At the same time, the concentration of feed industry has been further improved and the degree of industry integration has been further accelerated.
Since 20 1 1, although the profit of aquaculture is at a high level, the high incidence and frequent occurrence of pig diseases have led to low enthusiasm of farmers. Under this background, the domestic feed demand decreased in the first half of 20 1 1, but with the continuous high pig price, farmers' willingness to make up for the shortage increased, and the demand of feed industry increased. By 20 1 1, the total output of China's feed industry reached 654.38+69 million tons, up 4% year-on-year.
2. Development prospect of feed industry
Internationally, the development of the world feed industry originated in the 1940s. After nearly 60 years of development, it has mature experience and technology in industrial concentration, production technology, quality control and certification system. According to online statistics, at present, the distribution of global feed production is mostly concentrated in top feed producing countries, and less than 3,800 feed processing enterprises bear more than 80% of the global feed production. The average feed output per plant of the above enterprises is 250- 1 10,000 tons. Mature markets such as North America and Western Europe generally emphasize the production concept of reducing the number of feed processing plants and increasing the output of individual plants. Feed processing enterprises in these countries will establish large-scale and specialized feed processing plants or feed production lines, strengthen centralized procurement of raw materials, standardize product production and ensure food safety, so as to realize scale benefits of feed production. Some countries with high feed output, led by the United States, pay more attention to the industrialization process of feed industry, such as establishing their own feed research institutions, with professional nutrition doctors responsible for the research and development of new feed products, improving the mechanization of feed production and the scale of breeding, and integrating feed production enterprises and breeding enterprises.
As far as China is concerned, China's feed industry is a rising industry with the reform and opening up and the development of national economy. Feed industry has played an important role in promoting the sustained and healthy development of aquaculture and agricultural and rural economy, promoting agricultural industrialization and increasing farmers' income. As one of the key industries supported by the state, China's feed and aquaculture industry has received many preferential policies from the state in terms of taxation and finance. In recent years, the number of feed enterprises, annual feed output and annual output value have also shown an increasing trend. However, due to the low maturity of the industry, there are still problems such as low degree of intensification, poor competition, low level of industrialization of science and technology, and insignificant scale effect. Combined with the development of feed industry in developed countries, the development of China's agriculture and animal husbandry from single management to large-scale comprehensive agriculture and animal husbandry enterprise groups integrating breeding and processing is a future development direction. Feed enterprises will realize collectivization, scale and brand development through the accelerated expansion of production scale, thus promoting the economic integration of feed industry and the integration of agriculture and animal husbandry industry.
3. Feed industry policy
In August, 2006, the Ministry of Agriculture issued the 11th Five-Year Development Plan of Feed Industry, pointing out that the overall goal of the 11th Five-Year Development of feed industry in China is to gradually realize safe, high-quality, efficient and coordinated development, and ensure the balance between supply and demand and the quality and safety of feed products. Realize the further optimization of feed industry structure; Increasing the contribution rate of science and technology to feed industry will significantly enhance the international competitiveness of feed enterprises; Further improve and perfect the legal system of production and management of feed industry, ensure the sustained and healthy development of feed industry, and gradually transform a big feed country into a powerful feed country. In addition, according to the Provisional Regulations on Value-added Tax in People's Republic of China (PRC), the Notice of State Taxation Administration of The People's Republic of China, Ministry of Finance of People's Republic of China (PRC), on the policy of exempting some agricultural means of production from value-added tax (Cai Shui [200 1] 13) and the Notice of State Taxation Administration of The People's Republic of China, Ministry of Finance of People's Republic of China (PRC), on exempting feed products from value-added tax (Cai Shui [2006 54 38)
4. Competition pattern of feed industry
Due to the low threshold of feed industry, after rapid development in recent years, there are tens of thousands of feed production enterprises, and the competition is fierce, and the profit space is further squeezed, and the profit level has dropped to about 3%. Many small enterprises were overwhelmed to stop production and close down, while large enterprises used the opportunity of industry reshuffle and its scale advantage to expand their production capacity through mergers and new construction, and the feed industry in China gradually changed to scale and intensification. Judging from the number of feed enterprises, there is a downward trend year by year: in 2007, there were 15376 feed enterprises nationwide, which was 125 fewer than in 2006.
0.8%; In 2008, the number of feed enterprises in China was 1360, which was about 2000 fewer than that in 2007. In 2009, the number of feed enterprises was about 12 and 29 1 family, which was about 1 309 fewer than that in 2008.
Residential, down 9.6% year-on-year; 20 10 feed enterprises 10843, a year-on-year decrease of 1448, a decrease of 1 1.8%. Among them, the output of the top 50 large feed enterprises in China accounts for 43% of the national total output. From the perspective of regional development, the characteristics of steady regional development and concentrated development in key provinces are more obvious. The industrial areas are mainly concentrated in the eastern region and some provinces: in 20 10, the total feed output in the eastern region was 95.66 million tons, accounting for 59.0% of the total feed output in the country; The total feed output in the central region is 346 1 10,000 tons, accounting for 22.5% of the total feed output in China. The total output of feed in the western region is 2994.
10,000 tons, accounting for18.5% of the national total feed output; Compared with 2009, the eastern region grew by 9.2%, the central region by 9.6% and the western region by 9.8%. In 20 10, the number of provinces exceeding 10 million tons increased from 4 in 2009 to 5, namely Guangdong, Shandong, Henan, Liaoning and Hebei. The total output of the above five provinces is 70.64 million tons, accounting for 43.6% of the national total output.
In a fully competitive market environment, the comprehensive production costs of raw materials, labor, management and transportation have risen in an all-round way, and the cost pressure of feed enterprises is great, and the average profit level of the industry has declined. With the development of technology and the intensification of market competition, the process of merger and integration of feed industry will be gradually accelerated, and the profit rate of the industry will be gradually improved after integration.
At present, a large number of small enterprises with backward technology and extensive management in the industry will gradually lose their competitiveness and eventually be eliminated by the market. The pace of industry expansion, merger and reorganization, and rapid extension of industrial chain will gradually form a large feed enterprise group with core competitive advantages. The continuous development of large-scale feed enterprise groups will contribute to the resource integration and industry concentration of feed industry in China, and will be beneficial to the long-term sustainable and healthy development of feed industry in China in the future.
Judging from the development trend of the industry, the period of high profit and high growth of the feed industry has ended, and it has entered a new critical period of integration, and the speed of integration promotion and survival of the fittest has accelerated. After integration and reorganization, feed enterprises become bigger and stronger, which not only realizes complementary advantages, expands advantages and increases their own strength, but also enhances their ability to bear and resist risks, which is conducive to the development of enterprises in the direction of scale, collectivization, modernization, specialization, standardization and internationalization.
5. Advantages and industry position of Huaxi Hope Group
The first is the policy advantage. As a large agricultural country with a large population in the world, China has successively issued seven No.1 documents of the Central Committee since 2003, regarding the issues concerning agriculture, countryside and farmers as the top priority of national development. From June 5, 2008 to1October 30, 2008, the Central Committee issued "Several Opinions of the Central Committee of the State Council on Strengthening the Construction of Agricultural Infrastructure to Further Increase Farmers' Income", which showed the firm and lasting determination of the Central Committee to solve the "three rural issues". Focusing on the in-depth implementation of the strategy of developing the western region proposed by the Central Committee, the Ministry of Agriculture has successively issued a series of policy documents to support the agricultural development in the western region, such as Opinions of the Ministry of Agriculture on Accelerating the Development of Agriculture and Rural Economy in the Western Region, Ten Measures of the Ministry of Agriculture on Implementing the Spirit of the Fifth Plenary Session of the 15th Central Committee, and Opinions of the Ministry of Agriculture on Accelerating the Development of Characteristic Agriculture in the Western Region. According to statistics, in the first half of 2000-2009, the Ministry of Agriculture arranged a total of 3,865,438 agricultural investments in the western region.
1 billion yuan. During the business development of 15, the company has always adhered to the feed industry as the leading industry, taking the western region as the key area for its feed production, animal husbandry and sales, and is committed to continuously improving its feed production capacity, quality and sales. Some of the company's subsidiaries engaged in agriculture, animal husbandry and state-encouraged industrial projects even enjoy preferential policies of exemption from enterprise income tax and payment of enterprise income tax at the income tax rate of 15%.
The second is brand advantage. The brand advantage of the company is embodied in the brand advantage of Hope Group and its own brand advantage. First of all, Chen Yuxin, the chairman of the company, and his three brothers founded a unique "Hope" brand on the basis of the success of Yuxin Seed Farm, and invested in the establishment of Hope Group on 1992. After more than 20 years of exploration and development, "Hope" brand has become a household name in aquaculture industry, and Hope Group has also developed into a banner of private enterprises in China. After 1995, Liu four brothers carried out property rights clarification and assets reorganization, and established Continental Hope Group, east hope Group, Huaxi Hope Group and New Hope Group respectively. Among them, Huaxi Hope Group, east hope Group and New Hope Group all focus on feed production, and the feed products produced by the three companies also follow the original brand reputation of "Hope" in the industry, collectively referred to as "Hope Feed". "Hope Feed" has realized a large-scale agricultural industrialization chain from the cultivation of feed raw materials-large-scale production and sales of feed-aquaculture-large-scale deep processing of food, and its feed status ranks among the top three in China. Secondly, from Huaxi Hope's own point of view, the position of the company's chairman Chen Yuxin in the feed industry determines the strong competitiveness of the company's brand. As the R&D and owner of the feed core technology of Hope Group, Chen Yuxin fully infiltrated and applied his knowledge and R&D achievements in feed and agriculture to the management and production of Huaxi Hope. At present, through the rapid development of Huaxi Hope Feed Industry, its 37 feed production enterprises and
Many feed brands, such as Hope, Wanqian, Architecture, Puhua and Shengbo, enjoy high reputation in the whole country, especially in southwest China, and their market influence and radiation power are increasing year by year.
The third is the technological advantage. The company's technical advantages are mainly reflected in hardware and software. In terms of hardware, the company's feed production enterprises all use the equipment of large domestic complete sets of equipment processing enterprises for production and installation, such as well-known domestic equipment brands such as Zhengchang and Muyang, and some core equipment adopts imported equipment, which provides hardware guarantee for improving production efficiency and product quality. In terms of software, the company has rich independent research and development technology, strict quality basic management and excellent quality management personnel in the main pig feed. company
Both "Wanqian Department" and "Special Drive Department" have set up enterprises specializing in the research and development of premix for feed core products. Among them, the Institute of Agricultural Sciences, the premix production organization of "Wanqian Department", has many professionals in the field of feed. In recent years, we have discussed cooperation with many agricultural universities inside and outside the province, followed the most advanced nutrition formula and processing technology at home and abroad, and improved the added value and profit space of feed production.
The fourth is the product advantage. At present, the growth cycle of ordinary pigs is four months, which is divided into four stages: suckling pigs, piglets, medium pigs and big pigs. Pigs at different growth stages may have diseases and growth difficulties, so the feed products they feed are different. Starting with the characteristics of sow nutrition and piglets at different growth stages, the company developed a series of high-end feed products, which fundamentally solved the problems of pig edema and weak newborn in rural breeding, shortened the piglet feeding time 10- 15 days, reduced the piglet feeding cost by 20 yuan/head, and made the feed products palatable, cost-effective and low feed-meat ratio.
The fifth is the advantage of sales network. Compared with the sales radius of 150km set by other feed production enterprises in southwest China, the company shortened it to 70.
-80 kilometers, the market radius of the core area is shortened to 50 kilometers, a variety of sales models combining general distribution, distribution, direct sales and retail are established, and a sales network of differentiated sales is adopted for long-distance county-level towns, central markets and core markets. At present, the company's 37 feed production plants are mainly distributed in towns with a large number of large farms in Yunnan, Guizhou, Sichuan and Chongqing. By spreading the sales market and intensively building factories in the core area, the company has formed the scale effect of production in the core area, effectively reduced the sales and transportation costs, helped the sales team concentrate on developing and breaking through the blank areas of market competition, rooted the company's feed brand in farmers and large-scale farms, and formed an inertial demand for feed. In addition, the proportion of free-range households and large-scale farms among downstream customers is 3:7, and the product sales channels are relatively stable. Next, the company plans to further increase the sales of large-scale farmers, increase the total sales and stabilize the sales channels.
At present, the company ranks first in the national feed industry, and its main competitors are New Hope Group, Tongwei Group and Zheng Da Group. Although similar feed products have certain homogeneity, due to the diversity of feed products and different regional market demand, the market competition and vicious competition between the above four companies are not obvious.
From the perspective of feed positioning, the feed industry of New Hope Group mainly focuses on pig ingredients, and the focus of business development has gradually shifted to foreign countries in recent years. Now it has invested in factories in Bangladesh, Philippines and other countries and put them into production. In 20 10, the sales revenue in foreign markets accounted for 20.34% of the company's annual main business revenue. Tongwei Group mainly produces aquatic feed. In 20 10, aquatic feed sales accounted for 5 1.39% of the total feed sales, and pig feed sales accounted for 18.5%. The company takes the Yangtze River Delta, Pearl River Delta, Hubei and Hunan as the key areas for the new round of accelerated development and expansion; Zheng Da Group is involved in agriculture, animal husbandry, food, commercial retail, industry, pharmacy, real estate, media and finance. The annual sales exceed 60 billion yuan, and the feed products are mainly pigs, chickens, fish, cattle and sheep. The feed products of the publisher are mainly pig feed, fish feed and poultry feed, of which pig feed is the main feed, supplemented by fish feed and poultry feed. The company has been engaged in the feed industry for more than ten years, and always regards southwest China as the key area for business development. In 20 10 year, the company's total feed output was 870,700 tons, 20114,500 tons. The feed brands produced by the company, such as Wanqian, Hope, Architecture and Puhua, have a high reputation and reputation in southwest China.