The first basis is the value of wealth. Forbes list is compiled by using information from individuals, stock exchanges, analysts, private databases, government agencies and other channels. The net assets of the rich are calculated according to the stock price and exchange rate at the close of June 65438+ 101. Non-listed companies adopt financial ratio valuation and compare with similar listed companies. Wealth valuation includes spouse wealth. If the rich are the founders of the enterprise, their wealth valuation also includes the wealth obtained by their children from the enterprise. If the wealth of family members is based on the same enterprise, we will combine them on the list, as long as everyone's wealth can reach the level of being listed separately.
The second basis is the exposure rate. We can see that familiar names often appear on the list, because Forbes is an American newspaper, so their ranking is actually to create more meaningful news. Therefore, media exposure is also an important factor in their ranking. Usually, if the rich man or his family often participates in entertainment or charity activities, then he is easy to make the list. In fact, this list is also to let these rich people and the families behind them enter the public's field of vision and become the best in their field. In other words, the list is also a brochure to some extent, and those invisible rich people will not appear on this list.
Of course, in addition to wealth value and exposure, there is also the degree of investment in charity mentioned above. Because the whole society now likes entrepreneurs with charity spirit, their enterprises can be well publicized, and Forbes also considers the public's love for charity, so in the list of leading enterprises and global celebrities, people and enterprises engaged in charity are given priority.
In the previous Forbes list, most of them were American tycoons, but with the economic development of China getting better and better, we see more and more China businessmen in the Forbes list. I think this is a demonstration of a country's economic strength. Although this list is not the strength advertised by 100%, it can also see the strength of the rich and the country to a certain extent. After all, this list can make you understand the wealth password of the world more intuitively.