Feifan F7' s "Curly King" physique has emerged from the pre-sale stage. Feifan F7, with a length of 5 meters and a wheelbase of 3 meters, talks about medium and large cars with a proper "physique", but the pre-sale price range of 28,-35, shows that Feifan F7 has to compete wrongly and enter the market at a low price.
No one expected that Feifan F7' s "volume" was so lethal. On March 27th, Feifan F7 was officially listed at a price of 229,9-31,9 yuan, which was not only about 5, yuan lower than the pre-sale price, but also officially announced that Feifan would launch a basic version with a price of 29,9 yuan. This operation was commented by netizens: outrageous! From the big spectrum!
Unexpectedly, fifteen minutes after Feifan F7 went public, the official decided that the server was down. Whether it was caused by the hot orders or the official stunt, Feifan F7, which was "rolled out" of the sky, once again ignited the fire of competition for the 223 new energy automobile market.
Every seat is in position C. Feifan F7 understands China car owners.
The strategy of entering the market at a low price does not mean that Feifan F7 can be a shoo-in, but it gives Feifan F7 hope for deus ex. Everything happens for a reason, and Feifan F7 dares to lower himself and enter the market, behind which is the cost control ability of SAIC and its determination to compete in the new energy automobile market.
Feifan Automobile was born with a "golden key", with the support of SAIC. Although the first product, Feifan R7, has a good reputation, its delivery performance did not meet expectations. Feifan F7 is a very important strategic deployment of Feifan Automobile in 223. It should not only start the brand voice, but also take into account the market sales. During the pre-sale period, Feifan F7 will target Weilai ET5 and shout out the expectation of "sales exceeding".
At the press conference, Wu Bing, CEO of Feifan Automobile, said that "Bach cockpit makes every seat in C position" was out of the circle. What is Bach cockpit? According to Feifan's official introduction, the Bach seat of Feifan F7 was manufactured on the basis of the first domestic full-index China personality database built by SAIC for three years. Before it went on the market, this Bach seat won the highest score of "Comfort Star" in the history of China Automotive Research Institute, and it was also the only product that got full marks in the test score of 3 sub-items of seat pressure distribution.
At the press conference, Wu Bing, CEO of Feifan Automobile, said that "Bach cockpit makes every seat in C position" was out of the circle. What is Bach cockpit? According to Feifan's official introduction, the Bach seat of Feifan F7 was manufactured on the basis of the first domestic full-index China personality database built by SAIC for three years. Before it went on the market, this Bach seat won the highest score of "Comfort Star" in the history of China Automotive Research Institute, and it was also the only product that got full marks in the test score of 3 sub-items of seat pressure distribution.
In addition to comfortable seats and skin-friendliness, another important deployment of Bach's cockpit concept is the field of audio-visual enjoyment. The whole Feifan F7 is equipped with 16 speakers. According to the official introduction, on the basis of self-developed new audio architecture, it is equipped with an industry-leading dual DSP solution, which integrates Swedish Dirac acoustic algorithm and standard Feifan Bach 3D vector sound technology, so that the sound in the car not only supports the sense of 7.1 channels around the theater, but also has a sense of direction for the first time.
There is no perfect car, but the best-selling products are always impressive. According to Feifan Automobile and Wu Bing, the seat structure plays a key role in the driver's comfort. Bach chair has established the most comprehensive database of China people's body characteristics in the industry by collecting a large number of drivers' body samples from all over the country. Then, through structural innovation and repeated adjustment, it has created a reasonable sitting posture in the front row, which can reduce the compression of the spine and strengthen the support for the waist. At the same time, the headrest fits the natural curvature of China people's cervical vertebrae, making the head and neck comfortable.
will "buy a car and get a seat" become the marketing term of Feifan F7 after it enters the market? At least in the car buyer's view, regarding the friendly sitting posture of China car owners, the love shown by Feifan F7 is its greatest value.
See the quality for details. Is the Feifan F7 a "treasure model"?
how to roll? How to roll it? Roll what? These are all knowledge in the automobile circle. Considering that the main sales version of Feifan F7 is just stuck in the range of 25,-3,, it is not as detailed as its volume configuration. When it comes to Feifan F7, we have to talk about Zhiji L7, which is also produced by SAIC. The two cars do have many similarities, such as the configuration of suppliers.
turning over the configuration list of Feifan F7, Tenneco's high-end MTV CL series recovery spring shock absorber, Bosch's flagship series BD-EPS steering system, German Weiback hydraulic bushing, Brembo four-piston front calipers and Michelin PS EV series high-performance tires are really rich! In the car, the EfF Premium 4D imaging radar, NVIDIA Orin chip, RISING PILOT advanced intelligent driving system and Contemporary Amperex Technology Co., Limited battery pack are adopted. Never doubt SAIC's ability to "make friends". Thanks to many famous brands, the basic disk of Feifan F7 is guaranteed.
But these are not what the car buyer wants to introduce to you. The details are the basic skills of Feifan F7, and two of them are the most worth talking about.
First of all, the drag coefficient of Feifan F7 is only .26Cd, which is the lowest drag model of China brand in mass production certified by China Automotive Research Institute. However, its shape has not been compromised by blindly pursuing the drag coefficient. It should be known that if the drag coefficient of new energy vehicles is reduced by .2Cd, the cruising range will be improved by about 1 kilometers, while the lower drag coefficient can further reduce the NVH level, thus improving the quietness and comfort inside the car. According to the official introduction of Feifan Automobile, the front windshield, dome roof, four front and rear windows and four front and rear triangular windows of Feifan F7 are all equipped with double-layer laminated glass, and the design of A-pillar is also optimized for wind noise.
Secondly, aiming at the problem that the floor of many new energy cars in the market is too high, Feifan F7 solves this problem with the CTP lying battery structure pioneered by the industry. The battery pack of the new car is as thin as 11 mm, which is about 3 mm thinner than most battery packs. The front suspension of Feifan F7 uses a double wishbone structure. Because of the unique battery pack, the top of Feifan F7 suspension is 41 mm lower than the traditional McPherson structure, and finally an ultra-low center of gravity is created.
See the real chapter for details. Feifan F7 has achieved the ultimate in building a low center of gravity and a drag coefficient.
server downtime after listing? Listen to the experience store sales.
The game between products will eventually be reflected in the terminal market. In order to better understand Feifan F7, a car buyer went to Feifan Experience Store to find out the situation. According to the sales introduction, the pre-sale period of Feifan F7 included the listing, and the order volume was considerable, especially the number of reserved users increased steadily from the listing. At present, the deposit is 4, yuan, which can be refunded within 72 hours, and the delivery cycle only takes about 2 weeks.
Sales said to the car buyer: "We found that many intentional users are hesitant about brand awareness rather than the car itself, including the number of power stations, the location of service experience stores and the subsequent car service system, which are all valued by many users and are also the weak points of Feifan Automobile at present." According to the buyer, at present, Feifan Automobile has only two power stations in Beijing, all of which are under construction. According to the staff of the experience store, four power stations will be built in Beijing this year.
Many consumers are also concerned about issues such as daily car repair and maintenance. Feifan F7 and Feifan R7 repair shops are used by SAIC Roewe dealers, and will independently build their own service outlets in the future. From the communication with the sales staff of the experience store, it can be seen that Feifan Automobile urgently needs to expand the number of stores and improve the charging and replacing system this year. These peripheral services closely related to products occupy a high position in the hearts of end consumers, which is precisely the gap between Feifan Automobile and the brand of new power in the head.
Mr. Maiche understands that all F7 users who fly on April 3th (inclusive) can enjoy life-long free charging and replacing rights, fully integrated advanced intelligent driving system software service of RISING PILOT worth 3, yuan, optional fund of 1, yuan, three-year free traffic of RISING OS intelligent cabin interactive system, etc. According to the salesperson, the users who have already made the decision will basically choose and install "Bach cockpit seat upgrade package" worth 7, yuan.
It is expected that Feifan F7 in deus ex will face severe competition in the market, and the 25,-3,-class market will be the main battlefield of the mid-level car game. From the perspective of the automobile market pattern in 223, the competing products of Feifan F7 are not only new energy vehicles, but also traditional joint-venture mid-level cars such as Passat, Camry and Teana, which are also potential threats to Feifan F7, while mercedes benz c Class, Audi A4L and BMW 3 Series are in the "price reduction tide".
The direct competitors of Feifan F7 include Tucki P7i, Tesla Model 3, Krypton 1 and other powerful rivals. Therefore, Feifan F7 should not only face the traditional fuel vehicles with solid foundation, but also face the new energy products with high intelligence level. As a "latecomer", Feifan F7 is under a lot of pressure, but from the performance in the listing stage, Feifan F7 is ready to give it a try.
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