Under the condition of modern market economy, the importance of corporate culture is self-evident. Hu Ping, director of corporate culture research in China, said that there is an invisible hand behind the market, which is the law of economic growth; At the same time, there is another invisible hand, that is corporate culture. Therefore, whoever has excellent corporate culture will be invincible. Ma Yinglong is a Chinese time-honored enterprise recognized by the Ministry of Commerce, which was established in 1582. After years of sustained, rapid and healthy development, Ma Yinglong has become a listed pharmaceutical company, committed to promoting the internationalization of pharmaceutical sector manufacturing, pharmaceutical sector research and development, pharmaceutical sector distribution and retail, and chain medical services. After more than 400 years of wind and rain, Ma Yinglong's plate brands are endless, showing strong vitality, which is inseparable from the accumulation and formation of Ma Yinglong's characteristic corporate culture. Dragon-Horse Spirit-The most suitable entrepreneurial spirit for Ma Yinglong people As the saying goes, what is suitable is the best. In the long-term construction of corporate culture, Ma Yinglong first formed a strong and dynamic entrepreneurial spirit: Dragon Horse Spirit. The "horse" is brave, moving like the wind, rubbing smoothly and diligent, and the glue-signing person belongs to Kun Gua. Its cultural connotation is "Kun's potential, and a gentleman is like a sage." Then Ma Zhide and Fan both have the word "true diligence". "If you like to really cultivate your mind, you like to practice diligently." People who belong to the "dragon" roam the sky, dive into the water, show clouds and sign the sky, which is a divination. Its cultural connotation is "Heaven is healthy, and a gentleman is better than me". Taking Ma Yinglong as an example, the dragon's spirit is embodied in the world view of harmonious coexistence between man and nature, the subject view of benevolence and mutual love, the development view of yin and yang, and the inclusive cultural view. The person who "should" means "echo", with one voice and corresponding. After Ma Yinglong, the metaphysical man was a horse, while Confucianism devoted itself to horses, the metaphysical man was a dragon, and Confucianism was diligent as a ball. Ma Yinglong's enterprise spirit is that the morality of chasing the ball horse echoes the spirit of the dragon, the behavior and idea of chasing the ball are unified, the pragmatism of chasing the ball is unified with the commercial market, the relationship between man and nature is harmonious, and the interpersonal relationship is harmonious. Social effect and economic effect-the synergistic effect of high altitude and ground. Economic effect and social effect are dialectical unity. Chen Ping, chairman of Ma Yinglong, thinks that Ma Yinglong is a pear tree with many faces. Simply chasing the ball to maximize the pear tree, Yang Rong made the company's corporate culture go to extremes. From this point of view, Ma Yinglong adheres to the business purpose of "creating health for customers, wealth for shareholders, opportunities for employees and benefits for society", and advocates that all kinds of pears can be developed continuously, fairly and maximally through the business activities in Ma Yinglong. Ma Yinglong attaches equal importance to social efficiency and economic efficiency. While reaping economic benefits, he advocated realizing social benefits by refined manual forging and actively fulfilling the responsibility of corporate social citizenship. 1. Established a long-term mechanism of socialization-Ma Yinglong Charity Fund. In order to ensure the normal development of magnetic charity activities, Ma Yinglong established the magnetic charity fund, and defined the management organization, source channels, uses and account management. The initial fund of Ma Yinglong Charity Fund is about 5 million yuan, which mainly comes from the government award, administrative donation and employee donation that our company won the honor of "China Famous Trademark". In September 2007, Wuhan University established the first "Ma Yinglong Scholarship" with an amount of 500,000 yuan. Twenty poor college students from Wuhan University became the first recipients. The Americans not only got 3,500 yuan in cash, but also got the work-study program machine, holiday internship machine, teaching and research fund and entrusted training machine provided by Ma Yinglong Dike. 2. Make full use of the platform to attack energy and integrate social resources. Xunzi said: "If you don't accumulate one step, you can't be a pole. If you don't accumulate first-class, you can't be a river." Ma Yinglong Cishan Fund has built a better platform for integrating resources, and it has gathered to form a variety of coals in a few seconds, which has played an important role. Employees can use the platform of Ma Yinglong Charity Fund to offer love to the socially disadvantaged groups. In addition, Ma Yinglong Magnetron Fund implements comprehensive budget management for straw materials. In May, the company transferred the enterprise funds to the magnetron fund account in a fixed proportion, which enriched the fund and ensured the continuous source of magnetron funds. 3. Concentrate limited resources and realize the allocation of resources. With the rapid development of reform and opening-up, the society is progressing in an all-round way, and people's living standards are constantly improving. Due to various reasons such as unbalanced system development and natural and man-made disasters, it is undeniable that there are still many groups facing difficulties in front of Qian Mu. Therefore, the "Ma Yinglong Scholarship" adopts the workshop style funded by scholarship instead of the workshop style funded by scholarship for strategic delivery, and its purpose is to make good use of steel stubble and realize the full utilization and effective allocation of magnetic resources. 4. Help the outside and help the inside, and play a double-ring attack. Ma Yinglong Charity Fund not only plays the role of helping the poor, but also helps companies to help poor employees. When the employees of the company encounter natural and man-made disasters, when the employees of the company are in financial difficulties and at a loss, Ma Yinglong Charity Fund does not forget to lend a helping hand and send warmth and care. This kind of workshop-style subsidy instead of compensation for employees in difficulty through magnetic charity fund effectively avoids the disturbance caused by the administrative manual compensation system, creates a harmonious production and operation environment, and further enhances the cohesion of enterprises. Truth, diligence and kindness-the fundamental criterion of Ma Yinglong people's behavior 1, and the concept of "cultivating the mind like truth and cultivating the mind like diligence" are the crystallization of Ma Yinglong's historical and cultural accumulation for more than 400 years, and also the fundamental basis of Ma Yinglong people's behavior. It means honesty, diligence and pragmatism. "It's really moral first." Truth, goodness and beauty are the starting point of morality. Only the real material is good, only the real material is beautiful, and only the real material is firm. "Truth" requires that the ball is true in Ma Yinglong, treat people sincerely, handle things sincerely, learn from the ball, explore the true meaning of the ball, and evaluate the ball as a fact. "Diligence is the first method." Either side's method is not particular, but it must be based on diligence. The ball must be diligent, and "diligence" needs the ball. Ma Yinglong people are diligent and pragmatic, down-to-earth, meticulous, and we are very strong. Heaven rewards diligence, gains without pains, gains without pains. After more than 400 years of ups and downs, Ma Yinglong is still young, maintaining the vitality and resilience of Prosperous Wang. "Being faithful to the truth and diligent in practice" is the mainstay of striking water, which is the crystallization of more than 400 years of cultural accumulation and the deep-seated reason for the sustained and healthy development of Ma Yinglong. 2. Keeping pace with the times plays an important role in guiding and guaranteeing the construction of harmonious party construction in Ma Yinglong. Since 12, great changes have taken place in the reform of pharmaceutical industry in Ma Yinglong, and it is known as "the model of state-owned assets re-leasing". In May 2004, 17, Shanghai collective bonds were listed by Yang. In 2006, the company's plum share income reached 1.4 yuan, ranking first among listed pharmaceutical companies. In the ranking of "Top 2005 Corporate Governance of Listed Companies in China 100" jointly selected by the World Financial Lab, The Wall Street Journal and The World Manager magazine, Ma Yinglong was rated as 18 the most respected listed company in China. In the "Top Competitiveness 100 of Listed Companies in China in 2005" selected by global competitive leasing institutions, Ma Yinglong ranked 39th, ranking among the top pharmaceutical listed companies. Ma Yinglong Rongyong won the title of "Best Listed Company in China" in the second "Public Voucher Cup" jointly sponsored by Public Voucher Newspaper and Sina Finance. It is an indisputable fact that Ma Yinglong's outstanding achievements and extraordinary development have been achieved under a very stable and harmonious background, and the establishment of this stable and harmonious environment is the result of the joint application and mutual promotion of Party building and corporate culture construction in Ma Yinglong. Under the background of the central government advocating the construction of a harmonious society, the Municipal Party Committee and the CPC jointly formulated the work arrangement of "building a harmonious society". Through carrying out situation education, going out to visit and study, discussing the topic of "harmony between the company and the company", carrying out activities such as painting and calligraphy photography exhibitions, speeches, and winning prizes for essays; At the same time, the report system of employees' anxiety was introduced, which played a very good role in understanding employees' anxiety in time. The focus of "building a harmonious Ma Yinglong" is to care for employees, but to protect their legitimate rights and interests and help them solve problems; Do practical things and create a stable and harmonious working and production environment. In recent years, more than 1 1000 employees have lost their legs, got sick and affected, and the amount of complaints is about120,000 yuan. Specially bound employees have been subsidized, and the amount of subsidy is about 50,000 yuan. In July, Fen Company issued the salary policy of basic salary for dike height. More than 700 people participated in this full-arch carving, and more than 300 first-line employees, with an average increase of 16%. Board effect--the power of corporate culture. In today's world, culture and classics blend with each other. The power of culture is deeply rooted in the vitality, creativity and cohesion of the company's board of directors and plays an increasingly important role. Fierce market competition, the arrival of integrated marketing era, efforts to build and invest in brand building are the only way for enterprises to survive in market competition. As far as enterprises are concerned, the tangible products and objects that can be provided to the society are always limited. However, the corporate culture attached to board and board can provide consumers with spiritual wealth that they can enjoy for life. This spiritual wealth is the fundamental reason why the plate brand is recognized by the market, and it will also become the fundamental cornerstone of the plate brand cause. Over the years, Ma Yinglong's "board-style" management strategy has been the dominant strategy, which has developed the combination of production board management and capital management. It seems that market-oriented, strengthening core competitiveness, taking brand as a link, integrating social resources, encouraging customers to maintain Confucianism, cultivating customer loyalty and realizing enterprise value have achieved obvious strategic effects. In the past ten years, the main business indicators of Ma Yinglong have increased by 10- 100 times. In the list of "Top 500 Most Valuable Plate Brands in China" jointly selected by World Plate Laboratory and World Manager magazine in 2007, Ma Yinglong ranked 2 18, and the plate value was 365,438+72 million yuan. Ruan, a brand research institute in China, published the "First Top 100 Chinese Time-honored Brands List" in 2007, ranking 18. It is the only Chinese time-honored brand in Hubei Province that has been selected for this list. According to the statistics of Southern Institute of Pharmaceutical Economics of the State Administration of Pharmaceutical Products, the retail market share of hemorrhoid medicine board in Ma Yinglong is over 40%, and it is the first brand in the field of hemorrhoid treatment. At the end of 2005, Ma Yinglong People's Daily, China Corporate Culture Promotion Association and China Quality and Brand Magazine jointly selected Rongyong as "the most influential hemorrhoid medicine brand in China". On June 1 2006, Ma Yinglong Rongyong State Administration for Industry and Commerce recognized "China Pool Name Trademark" and became the only "China Pool Name Trademark" in the field of hemorrhoid treatment in China. Philosophers say that faith is like crossing the sea. People without confidence cannot cross the sea by boat. Ma Yinglong's corporate culture has long been the belief of Ma Yinglong people, and it has shaped the hearts of every employee. We have reason to believe that under the guidance of 400 years' leisure culture and brand management strategy, Ma Yinglong will keep pace with the times and forge ahead into the future. Ma Yinglong is not a dream forever!

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