As a well-known e-commerce enterprise platform, "Pinduoduo" has built this platform into a top brand in the industry in just a few years. However, with the economic situation plummeting, Pinduoduo, which was in the limelight at the beginning, evaporated 1.23 trillion in silence! What is the reason? I. Change of Nominal Leader

When the platform flourished, Huang Zheng, then the chairman of the board, quit the management and handed it over to another founder, Chen Lei. The change of leaders will also affect the development ideas of enterprises according to different development strategies. This may be an important reason why the market value of Pinduoduo has disappeared under the epidemic.

In order to "retire" more thoroughly, when Huang Zheng left office, he voluntarily gave up his super voting rights and entrusted his voting rights to the board of directors. In addition, he donated 2.37% of his shares with the founding team, and established the Star Charity Foundation to promote social responsibility construction and scientific research, which directly "stripped" the connection with Pinduoduo.

Even so, we can't simply think that Huang Zheng has lost the right to speak in Pinduoduo. In fact, there is still a co-founder system in Pinduoduo. According to the data of enterprise investigation, Huang Zheng and Chen Lei are still the founders of Pinduoduo. Second, the essence of the disappearance of market value is the change of capital

For ordinary people, the market is merchants, commodities and customers, and everyone will simply buy commodities and pay, so that every commodity transaction process is completed. However, in the eyes of entrepreneurs, every commodity trading activity is not just a simple commodity sale, but a capital market behavior hidden behind the transaction. This change in the market value of Pinduoduo can be analyzed from the capital market. Third, Pinduoduo's share price has fallen sharply

As can be seen from Pinduoduo's current financial report, the sales and marketing expenses of Pinduoduo, once a sales myth, have begun to show negative growth. As a remarkable feature of economic development, the financial status of an enterprise is first reflected in the company's financial share price.

according to the data of the capital market, at present, Pinduoduo's share price has dropped by more than 7% from the highest of 212.597 USD/share to 56.3 USD/share today, and its market value has evaporated by more than 195 billion USD (about RMB 1,233.39 billion).

As a listed company, Pinduoduo's changes in the stock market can best reflect its position in the capital market. In the capital market, the price change of each share will be reflected in the market valuation of the enterprise. Conversely, the decline of the market share price of the enterprise can also obviously affect the actual development of the enterprise. Iv. Pinduoduo market risk is obvious

In addition to the changes in the capital market known through data analysis, Pinduoduo must also face the risk of market saturation. From the very beginning, by pulling the population to download the app, and then to the company to obtain more merchants' entry fees, the accumulation stage was completed, and Pinduoduo began the profit stage, and in the process, it achieved continuous transcendence and became the largest platform in China.

However, Internet users are not expanding aimlessly. When the Internet demographic dividend hits the ceiling, Pinduoduo's market share begins to decline. This business model, which started with attracting people to expand its influence, has become the biggest risk facing Pinduoduo at the moment.

Since last year, many capital markets have gradually "abandoned" Pinduoduo, especially Himalayan capital, which has directly cleared its positions. It can be seen that the capital has a negative attitude towards Pinduoduo.

So, judging from the current situation, Pinduoduo, which was profitable at the beginning, is obviously not ready to maintain high growth in profitability, nor can it tell a more attractive story to the outside world. If Pinduoduo remains "silent" at this dangerous stage, it will only gradually aggravate its own risks in silence. Conclusion

In addition to the above-mentioned economic phenomena, Pinduoduo's problems are also highlighted in the quality of goods. Many people are beginning to realize that although the prices of goods in Pinduoduo are low, the quality is correspondingly unacceptable, and they even appeal that they would rather not spend money than buy this kind of "blind box" shopping.

what the market needs is a dynamic commodity management model. What capital needs is a stock that keeps bringing benefits and the stock price grows steadily in the market. Pinduoduo adopted an innovative "sharing" and "cutting a knife" model, which occupied a huge share in the market from the very beginning and achieved rapid growth of enterprises in a short time. However, the business platform that relies solely on the mode of "spelling" will be abandoned by the market and capital first when the market is saturated.