Since its establishment, Beijing Hyundai has abandoned the short-sighted behavior of only emphasizing economic effects while ignoring public benefits. In the long-term practice process, it has further understood the relationship between social responsibility and corporate culture, and has regarded fulfilling social responsibilities as corporate culture.
It is an important part of the construction, making active fulfillment of social responsibilities an important part of the connotation of Beijing Hyundai brand.
Adhering to the concept of "focusing on long-term economic and social benefits", Beijing Hyundai has invested more than 370 million yuan in education, environmental protection, disaster relief, cultural and sports sponsorship and other fields, and gradually established a CSR strategic system with the growth plan, blue sky plan and happiness plan as the core
, and integrated the profound heritage of harmonious culture, talent culture and responsibility culture into public welfare activities, comprehensively improving the image of Beijing's modern corporate citizens.
Beijing Hyundai has started car teaching and assistance activities as early as 2003. By donating vehicles, engines and other teaching equipment, it improves teaching conditions and promotes the growth of China's professional automotive talents.
As of the end of October 2014, Beijing Hyundai had donated 439 complete vehicles, 892 engines and thousands of sets of auto parts to colleges and universities, vocational and technical colleges and technical schools across the country to provide teaching equipment support for automotive professional education.
Audio-visual education assistance Beijing Hyundai donates audio-visual classrooms and audio-visual education supplies to schools in poor areas through audio-visual education assistance activities, bringing children knowledge, dreams and hopes.
By the end of October 2014, Beijing Hyundai had donated 1,058 computers, 18 electronic classrooms and related supporting equipment to primary and secondary schools in Shaanxi, Guizhou, Xinjiang, Hubei, Liaoning and other regions as well as Beijing's "Sun Village", with a total donation of more than 1.5 million.
Yuan to help schools in poor areas improve the teaching environment and improve the level and quality of basic education.
Green factories "create a beautiful blue sky for the happy life of the Chinese people" have always been Beijing Hyundai's persistent pursuit. It inspires, publicizes and popularizes environmental protection awareness, and is recognized by Beijing Hyundai people as their obligation.
As a green enterprise advocating sustainable development, Beijing Hyundai has always adhered to "green management" and established the principles of reducing carbon dioxide emissions, reducing VOC (volatile organic compound) emissions, reducing the use of harmful substances, reducing waste emissions, and reducing
Energy consumption, strengthening social responsibility, ISO 14001 certification, cleaner production and other 8 major topics, through continuous environmental improvement, we will establish a green and environmentally friendly factory and create an enterprise with sustainable development capabilities and core competitiveness.
In order to improve the ecological environment in Inner Mongolia, Beijing Hyundai has joined hands with Hyundai Motor Corporation to carry out the "China Desertification Prevention and Control" ecological management project since 2008. In the past 6 years, the project has invested a total of more than 18 million yuan and raised a total of 2,295 yuan.
Volunteers went to Inner Mongolia (the first phase was in Chagannuoer from 2008 to 2013, and the second phase was in Baoshao Dainuoer from 2014 to 2018) to build 175 kilometers of sand barrier belts and restore about 50 million square meters of green space.
Release 750,000 kilograms of oxygen, making Inner Mongolia rejuvenate with green vitality.
Emergency Disaster Relief Beijing Hyundai always insists on initiating emergency rescue plans as soon as possible after a major disaster strikes. From Beijing to Wenchuan, from Qinghai to Hunan, so far, Beijing Hyundai has provided assistance to Beijing SARS, Hunan Blizzard, Ya'an Earthquake, Ludian Earthquake, etc.
Donated relief materials worth more than RMB 25 million to disaster-stricken areas such as earthquakes.
It is worth mentioning that after the 6.5-magnitude earthquake occurred in Ludian, Yunnan on August 3, 2014, Beijing Hyundai immediately launched a disaster relief plan and cooperated with the China Youth Development Foundation to donate 3 million yuan to the disaster area.
For post-disaster educational assistance.
After research and on-site inspections, Beijing Hyundai selected the central primary school in Baogunao Township, Qiaojia County, Yunnan Province as the funding target.
The new school building is expected to be put into use in 2015.
Sports Support For more than ten years, Beijing Hyundai has invested more than 200 million yuan in supporting sports, established a team and won the China Touring Car Championship, and sponsored major international sports events such as snooker, short track speed skating and marathon.
At the same time, it has been supporting the development of football all year round, naming the Beijing Guoan Football Team, sponsoring the China Team, and launching a series of sports and cultural activities in conjunction with the World Cup and European Cup.
Art support In terms of enriching people's art, culture and life, Beijing Modern has spared no effort to improve people's art life, investing 35.2 million yuan in art sponsorship.
From Mamma Mia!
”, to “Cats”, and then to “The Phantom of the Opera”, Beijing Modern has always been a strong supporter and dissemination of classic musicals. Only the musical “Mamma Mia!”
"Chinese version" and "Cats" Chinese version have been performed more than 550 times in many cities across the country, with a cumulative audience of more than 1.1 million.