A securities company is a professional securities management institution and a three-dimensional securities investment platform.
Take the fund as an example, it can not only be sold off-site like a bank, but also on-site like a stock exchange, and it can also transfer the fund share from off-site to on-site according to your needs (for example, there is a price difference between on-site and off-site arbitrage) (but only a more professional securities company can help you do this).
Also, after the fiercest market competition, the handling fees of securities companies have dropped to a state of low profit and guaranteed capital. Isn't this the reason why investors are more welcome?