Bitauto News On February 10, the 2023 Shenlong Automobile Culture Festival was held grandly in Wuhan.

During this cultural festival, DPCA focused on customer value, launched the user brand "Zhiyin", upgraded the "Five Heart Guardian Action 2.0", and launched the DPCA membership system to accompany users on their new journey and start the next 30 years together.

At the 2023 Shenlong Automobile Culture Festival, Chen Bin, assistant to the president of Dongfeng Motor Group Co., Ltd., general manager and party secretary of Shenlong Automobile Co., Ltd., also introduced the future product transformation plan: In the first half of this year, Dongfeng Peugeot 408

In half a year, DPCA’s first smart electric SUV for C-end customers will be launched; in the next five years, DPCA will intensively launch 9 new models and multiple facelift models, 8 of which are new energy models.

The industry is developing, consumption is upgrading, and the relationship between customers and brands is undergoing profound changes.

In the incremental era, products are king and the brand is “Party A”; in the stock era, customers have more choices and customers are “Party A”; in the new era of rapid automobile changes, customers are pursuing not only the satisfaction of material functions, but also

It requires a high degree of recognition of cultural concepts.

French cars are highly consistent with the pursuit of brand culture and value concepts by new-age customers.

In compliance with the wishes of customers, DPCA officially launched the customer brand "Zhiyin" at the 2023 DPCA Culture Festival.

"Bosom friends" is the advancement of DPCA's customer culture, the emanation of values ??and solid partnership, which can bring "quality friends (conscience cars made by Shenlong) and service friends (Five Heart Guardian Action)" to DPCA customers

, life bosom friend (taste of life)” three major values.

Quality friends: Conscience cars made by Shenlong. Quality friends, that is, "Conscience cars made by Shenlong".

At DPCA, "Conscientious Cars Made by DPCA" is not only a slogan, but also a pursuit of excellence in vehicle safety, environmental protection, driving and ride.

In terms of safety, the main sales products of Dongfeng Citroen and Dongfeng Peugeot under DPCA have high-strength steel plates accounting for more than 80%; six horizontal and six vertical space capsule structures; the ingenuity of more than 60 national model workers and master craftsmen; 546 functions

Safety or failure scenario management and control to keep you safe throughout your life.

In terms of environmental protection, conscientious materials are used, and the green cockpit is used.

Dongfeng Citro?n and Dongfeng Peugeot's existing models use green and environmentally friendly materials from the inside out. The air quality inside the car is 10 times better than the national standard, and more than 3,000 material components are fully monitored for environmental protection.

In terms of driving and riding, DPCA's models are not tiring on long distances, bumpy on bumpy roads, or drifting around corners.

The Elk test has ranked first in the world for 22 consecutive years; a century-old master-level chassis tuning; 110 NVH silent designs to create a quiet space; 171 world-class championships such as Dakar and WRC, bringing racing technology to civilian use.

Service Bodies: Five Hearts Guardian Action 2.0 At the 2023 Shenlong Automobile Culture Festival, the "Five Hearts Guardian Action" was upgraded to version 2.0, paying more attention to "feeling of home", "humanistic care" and "brand tone".

Generally speaking, Five Heart Guardian Action 2.0 includes 10 innovative policies, 5 upgrade policies and 3 continuation policies.

Buy a car with confidence: We will continue the “7·1·5 Policy” that is loved by customers.

Among them, the "7-day return and exchange" policy has become an industry standard since it was first released in 2020. The "7·1·5 policy" that benefits more customers is DPCA's commitment to customers based on its quality confidence in "conscience cars".

firm commitment.

Car use with peace of mind: Launch of "three ones" rights and interests. First, a new lifetime right is added, a new lifetime warranty for original spare parts is launched, and lifetime guarantee is guaranteed for one purchase; second, a lifetime right is upgraded, and the rescue is upgraded to lifelong free rescue.

The vehicle is on standby 24 hours a day. When you need rescue, please call Shenlong Automobile, which will reach you within 2 hours nationwide. The third is to restart a limited-time benefit. In response to the strong call of customers, the 30% off maintenance contract has returned to benefit customers. You can

Place an order in the App to buy.

Intimate service: upgraded to "1X" unbounded service.

"10" means upgrading the "eight service commitments" of "If you are not satisfied, the order will be waived" to "ten", adding two new service commitments: digital inquiry of maintenance records and active diagnosis notification. If the order is not fulfilled, the order will be waived.

"X" means multiple scenarios to meet new customer needs.

DPCA launches "errand service": for customer maintenance and repair, DPCA will pick up and deliver the car to your door for free; "Consultation Service": Super App is online all the time and responds to requests; "Butler Service": a one-stop butler service group that takes care of customers...

In the future, DPCA will continue to expand new service boundaries based on new customer needs and new scenarios.

Have fun exchanging cars: Launching the "Triple Value Gifts".

The first is to launch value-for-money redemption gifts regardless of brand; the second is to express gratitude to old friends and launch value-for-money additional purchases; the third is to offer ***recommendation*** and launch value-for-money points gifts.