On the 25th, Wu Xiaobo attended an event and shared his writing experience: In 1996, I started writing my first book "Peasant Genesis". At that time, I gave myself an order. Starting from this year, I will write a book every year and buy a house every year.
I feel that the royalties from writing a book are really not enough for me to live on.
(This plan) persisted for many years.
Later, I continued to buy houses in Hangzhou and continued to write books.
Interestingly, Wu Xiaobo did not slowly fade away like most writers, but became more and more popular because he achieved success in financial management and entrepreneurship.
"I have always liked money." Wu Xiaobo has money, but he also loves money. He will say almost every time he is interviewed: "I have always liked money." However, what Wu Xiaobo loves is not money itself, or what he has thought about.
He lives a luxurious life, but he needs money to protect the values ??he cherishes, including personal happiness and the independence of writing. Wu Xiaobo never speculates in stocks. His financial management method is mainly to buy a house.
Since the country implemented the "housing reform" in 1998, he has been buying a house at a rate of one per year. In 2008, he said in an interview, "The 10 houses I bought are not too many. I should buy more. After all, in the early years
It's relatively easy to buy a house. "In addition to the house, he also bought an island on Qiandao Lake in 1999 with a 50-year lease. He originally spent 500,000 yuan, but now the island's valuation has reached tens of millions.
On the island, he also invited an old couple to plant bayberry trees. They planted more than 4,000 bayberry trees and sold bayberries for 400,000 to 500,000 yuan each year.
In June 2016, he also made bayberry into bayberry wine and sold it on the "Wu Xiaobo Channel", named "Wu Wine". 5,000 bottles of Wu wine with a unit price of 199 yuan were sold out within 33 hours.
While managing money, Wu Xiaobo also launched a series of entrepreneurial ventures, some of which failed and some of which were successful. Apart from the "Wu Xiaobo Channel", the most successful venture was the founding of Blue Lion Publishing House.
"Blue Lion" was originally the financial brand of the foreign media giant Bertelsmann. Wu Xiaobo became a contracted writer of Bertelsmann in 2002. Around 2005, he took over the brand in the context of Bertelsmann's withdrawal from China and transformed it into an independent company.
private publishing company.
On January 3, 2017, Shanghai Bajiuling Cultural Communication Co., Ltd., the operating entity of "Wu Xiaobo Channel", received 160 million yuan in financing from Zhixin, Zheshang Venture Capital, Toutou Shidao and Puhua Capital, with a valuation of 20
billion, making it one of the highest valuations among self-media startups.
The development of Wu Xiaobo's channel has also led to the development of Blue Lion Publishing House.
In November 2014, Wanxin Media acquired 45% of Blue Lion's equity for 157 million yuan, becoming its largest shareholder. After the transaction was completed, Wu Xiaobo's shareholding dropped to 33.76%, and his book net worth was 118 million yuan.
In November 2015, Blue Lion landed on the New Third Board and achieved revenue of 95.66 million yuan that year, an increase of 51.72% over the previous year.
After his financial capabilities greatly increased, Wu Xiaobo also became an investor and established the "Lion Xiangjia New Media Fund" to invest specifically in self-media that also targets the middle class.
At present, the projects he has invested in include "Ten O'clock Reading", "Women with Fragrant Souls", "Zhang Defen", "Wine Industry Master", "Catering Boss Internal Reference", "12-Cylinder Car", etc. He hopes to form a group through the "WeChat Matrix"
develop.