According to the white paper "Gender Equality and Women's Development in China" published by the State Council, the proportion of women entrepreneurs in China increased from 20% to 25% in 2005-20 15. The development of manufacturing industry and Internet e-commerce in China has greatly lowered the threshold of starting a business and bridged the gap between men and women. According to the data of the e-commerce platform, the proportion of female bosses among the new top brands has reached 40%.
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Wang Ying, founder of York
Reason for listing: The York electronic cigarette brand she founded took only three years from its establishment to its listing. 202 1 1 York's parent company Orfila Science and Technology went public with a market value of 45.8 billion US dollars. The Wang Ying family is as high as 7 1 100 million yuan.
Orfila Science and Technology was established on 20 18 and 18, and obtained investment from IDG, source capital and Sequoia capital. 17 months later, its valuation exceeded $2.4 billion. 20 19 10 The State Administration of Markets and the State Tobacco Monopoly Bureau jointly issued the Announcement on Further Protecting Minors from E-cigarettes.
As a leader in the industry, the sales revenue of online channels accounted for 3 1. 1%, and the offline revenue accounted for 68.7%. After the ban, York's online income went to zero. With its strong offline channel ability, Wang Ying, the founder of York, worked in foreign companies such as Bain and Procter & Gamble after graduating from Columbia University. He used to be the general manager of Uber China, and the founding team members came from Huawei, oppo, Procter & Gamble, L 'Oreal, etc., and frantically expanded offline to seize the market left by those small e-cigarette brands that disappeared because of the ban. Even if the epidemic is serious in 2020, York's offline channels have expanded. By September 30, 2020, York has cooperated with 1 10 authorized dealers to provide products to more than 5,000 York brand partner stores and more than 65,438+10,000 other retail stores in more than 250 cities across the country. In terms of sales volume, the market share of closed atomized electronic cigarettes is as high as 62.6%.
By joining and intensively covering offline channels, York not only resisted the impact of the ban, but also doubled the trend, becoming the king of the e-cigarette market in China in 20 19, with a market size of only10.5 billion US dollars.
Industry: Electronic cigarettes
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Li Zikai, founder of celebrity brand of Head Network.
From personal IP to food brands, Li Ziqi's parent company, Micro Reading Technology, opened a "Li Ziqi flagship store" in Taobao/Tmall, and began to realize real commercial realization and become its own new consumer brand. Relying on China's complete supply chain, from snail powder to lotus root starch, brown sugar, ginger tea and rice cakes, the business map of Li Ziqi brand is expanding step by step, especially the snail powder of Li Ziqi brand will be sold all over the world in 2020. According to incomplete statistics, in 2020, the brand revenue of Li Ziqi will exceed 654.38 billion yuan, and an IPO is being prepared.
Industry: food
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Lin Xiaoxian, founder of Xiaoxian Stews
Reason for listing: She combined the nourishing culture of traditional Chinese medicine with modern science and technology to create the stewed bird's nest in Xiaoxian County. In 2020, it will achieve a year-on-year growth of 47 1% during the March 8th, and won the first place in the nourishing category of the whole network. For three consecutive years, Xiaoxian stew ranked first in the country in the field of freshly stewed bird's nest. Even if Simba is suspected of selling fake bird's nest in 2020, it will have little effect on Xiaoxian stew. In 2020, Xiaoxian stew revenue exceeded 65.438+0.2 billion yuan. Since the establishment of 20 15, Xiaoxiandun has received three rounds of financing from Hongtai Fund, Zhou, Fashion Group and actors.
Industry: health food
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Luo Yaqian, founder of Ubras
Reason for listing: After she left an underwear brand executive, she decided to make an underwear different from her former employer. In 20 16, she founded Ubras, focusing on comfort and good wear. Only four years after its establishment, Ubras's sales exceeded 65.438 billion yuan, ranking first in Tmall's double eleven underwear list in 2020. Ubras announced that it had completed two rounds of financing in August 2065438 and September 2020, with an investment of several hundred million yuan. Investors include Today Capital and Sequoia Capital.
Industry: underwear and clothing
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Lamian Noodles founder Yao said.
Reason for listing: After graduating from Manchester University in England, I founded "Mother's Chicken Soup". After the failure, she quickly changed direction and founded Lamian Noodles, saying that it opened up a new road from the instant noodle market surrounded by giants such as Master Kong and Uni-President. In 20 19, Lamian Noodles said that it sold160,000 packages, with sales of 250 million yuan. On the day of double 1 1 in 2020, Lamian Noodles said that the previous 1 hour sales exceeded100000, making it the first hour of fast food. In 2020, Lamian Noodles said that its revenue exceeded 654.38 billion yuan. 202111October, Lamian Noodles claimed to have obtained the exclusive investment from Maixing Capital. It is worth mentioning that this is the sixth round of financing completed by Lamian Noodles in five years.
Industry: convenience food
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Li Qinya, founder of COLORKEY Laqi brand
Reason for being on the list: She founded Shangmei Co., Ltd. in 20 18, which owns cool makeup brand colorkey Laqi, professional makeup brand superface Xiubafei, scientific skin care brand Lab 10 1 Ruipei and other brands. Among them, colorkey was launched in Laqi in March, ranking first in the category. In that year, the sales volume of double 1 1 exceeded 65,438. In 2020, Caikai's income in Laqi exceeded 750 million yuan. Brilliant revenue makes color Laqi favored by capital. In April, 2020, the company received another Series A financing of RMB 200 million, with investors including Red Star Macalline, innovation works, Microlight Venture Capital and Yi Kai Capital.
Industry: Beauty Cosmetics
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Jing Yao, the founder of Wang Baobao.
Reason for being on the list: She found two labels: female consumers lose weight and high face value from her years of media operation experience, and founded the Wang Baobao brand. In April of 20 18, after Wang Baobao launched its e-commerce platform, Shuang 1 1 became the first brand of 20 19 Tmall cereal, with an average annual growth rate of over 300%. In 2020, relying on Tik Tok's comprehensive planting and weeding, Wang Baobao's brand awareness rose sharply, and its revenue exceeded 600 million yuan. Since its establishment, Wang Baobao has accumulated four rounds of financing, behind which are many star capital platforms such as Jingwei China Leading Investment, Gaoyou Venture Capital, Black Ant Capital, Source Capital and Xiangfeng Investment.
Industry: food
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Take some time, founder Zhu Yueyi.
202 1 announced the completion of financing of C 1 round 1 billion yuan. Investors include Meihua Venture Capital and Liang Shuang Jiuchuang Capital.
Industry: flower service
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Wang Shenghan, founder of Drunken Goose Niang
Reason for listing: She is a celebrity from the media network four years before papi sauce became famous, and she is famous for red wine from the media "Drunken Goose Niang". On the battlefield of 20 19 pairs 1, the drunken goose Niang broke through the100000 mark in only 98 minutes, surpassing the full-day sales of 20 1 1, and won the title of TOP 1 for a long time. In 2020, the revenue of drunken goose Niang exceeded 350 million yuan.
Industry: beverages
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Jin, founder of Hankou No.2 Factory
Reason for listing: Hengrunshi Company founded by her "revived" the brand soda of Hankou No.2 Factory. In 20 19, Hankou No.2 Factory became a famous brand in China soda industry with sales of 300 million yuan. In September 2020, Hankou No.2 Factory completed a new round of financing with an amount of over 100 million yuan. Shareholders include Liu Qing Capital, Gaoyou Venture Capital, Country Garden Venture Capital and Shunwei Capital. Hankou No.2 Factory is one of the few online celebrity beverage brands run by female entrepreneurs in the new beverage track in Yuan Qi Forest.
Industry: beverages
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