Management activities for ecological and environmental purposes.
The first section, the relationship between the public and different opinions.
I. Errors in translation
Second, the confusion of polysemous words.
The term "public-private relationship" has five basic meanings.
First, it may refer to a state of public relations.
Second, it may refer to an activity.
Third, it may refer to an idea.
Fourth, he may refer to a subject.
Fifth, it may refer to one reason, that is, public-private relations.
Quote the definition of public relations given by American Institute of Public Relations:
(1) "In order to make this unit adapt to the environment and gain social understanding, industrial groups, trade unions, companies, workers' organizations, governments or other organizations are
Activities to establish and maintain good and effective relations between the public such as employers, employees or shareholders and the whole public.
"
(2) "The above activities or the degree of success lies in promoting the public's understanding of a community's economic and social adjustment, such as good or
Poor public relations.
"
(3)
The art or occupation of creating and developing these activities. For example, public relations courses in universities,
"
Third, the misunderstanding in practice
Although public relations has spread in socialist China for more than 20 years, people's understanding of it is still very confusing. Some people attach great importance to public relations.
God, more and more people regard public relations as improper behaviors such as eating and drinking, treating guests and giving gifts, and pulling strings through the back door. The so-called "agent"
Secular relations "
Third, different research perspectives.
(A), the vision of management
From the perspective of management, people pay more attention to what role the management behavior of public relations plays in the organization. the point is
It is necessary to distinguish public relations from many organizational management functions by revealing the unique characteristics that distinguish public relations from other management functions.
Be independent.
(B), the vision of communication
Studying the relationship between the public and the public from the perspective of communication,
People are more concerned about the nature of public relations as a management behavior different from other management behaviors.
What is the sign? It is necessary to define the public relationship from the uniqueness of the process and means to achieve management objectives.
Manage public relations with other organizations.
Distinguish between behavior and behavior. Therefore, it is generally believed that the communication management between an organization and its public is a public-private relationship.
(C), sociological perspective
From a sociological point of view, people are more concerned about what kind of social relationship the public-private relationship manages. What does this relationship mean to the organization?
Meaning, explore and reveal the unique nature and characteristics of the relationship between the public and other social relations, and then discuss the nature of this relationship. Public relations are for the purpose of
For the benefit of the public, coordinate and correct those socially meaningful behaviors of our individuals and enterprises.
The second section, the relationship between organizational ecosystem and the public * * *
I. Organizational ecosystem
The so-called organizational ecosystem is a functional unity composed of organizations and their living environment.
Is based on the interaction between organizations and individuals.
Fit. Just as a natural ecosystem can be a special ecological isomorphism, the scale of an organizational ecosystem can be large or small. Leading in the ecosystem
This function is evaluated by the consortium. Because the consortium can make all members move in the same direction and play a supporting role.
Second, social organizations.
According to modern system theory, the so-called organization refers to an open, dynamic and purposeful social system, which is designed to achieve a certain goal and is made up of people.
Factors, physical factors, working factors and coordination factors are input and converted into the output required by users. Simply put, social organizations are open and dynamic.
State, seeking multi-objective system. Organizations are influenced by the environment, but they also try to influence the environment. They accept input from various resources in the environment, and their input
Other systems in the environment also use it.
As the main body of public relations, social organizations refer to a group and a coordinating force established by people according to certain goals, tasks and forms.
Cooperation system based on capabilities.
Social organizations are divided into the following basic types:
(1) for-profit organization
(2) mutually beneficial organizations
(3) Service organizations
(4) Non-profit organizations
Third, the general characteristics of social organizations.
(A) has the characteristics of dynamic goal orientation
The difference between social organizations and biological organisms is that social organizations are composed of components that have and can achieve various purposes of their own hospitals, but they are organic.
No body. The survival and development of social organizations are to achieve specific goals. Social organizations make people consciously set up to achieve specific goals.
To sum up, its behavior has obvious goal orientation, and purpose is one of the most basic characteristics of social organizations. In the development of social ecosystem, people's
Subjective initiative has played an important role.
(two) the structural characteristics that are compatible with the environment and objectives.
The structure of social organizations is composed of events,
Rather than what it is made of-the structure of social organizations is a dynamic concept rather than a static concept.
It is believed that the small cycles between subsystems of social system can be combined with each other to form a more complex structure.
(3) Input and output of energy: Feedback is the inherent specificity of social organizations.
As an open system, social organizations must obtain renewable energy from other institutions, personnel and material environment. However, the input of information is a special kind of input.
Energy input is a kind of feedback from the signal system of environment and system operation process, which keeps the organization in a stable and dynamic balance. At the same time, for the sake of size
In order to maintain the steady state of the system, social organizations must constantly export some energy to the environment, such as products, rules, corporate culture, funds and so on. Energy flow in ecosystem
Lose the foundation on which people and all other creatures depend for survival and development.