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Yu 'ebao is a balance appreciation service and current fund management service product under Ant Financial, which was launched on June 20 13. Tian Hong Fund is the fund manager of Yu 'ebao.
Yu 'ebao is connected with Yu 'ebao Monetary Fund under Tian Hong Fund, which is simple to operate, low in threshold and free of handling fee. In addition to the financial management function, Yu 'ebao can also be directly used for shopping, transfer, payment, repayment and other consumer payments. It is a cash management tool in the era of mobile Internet. Yu 'ebao is still the largest monetary fund in China.
2065438+On May 3rd, 2008, Yu 'ebao newly accessed two money fund products, namely "Boss Cash Income Currency A" and "China-Europe Rolling Qian Bao Currency A", which are owned by Boss and China-Europe Fund Company.
20 16 In March, Jing Xiandong, President of Ant Financial Services, delivered a keynote speech entitled "Promoting inclusive finance with Science and Technology" at the Global inclusive finance Partner Organization-GPFI (Global inclusive finance Partner Organization) 20 16 Summit, sharing the inclusive finance concept in the eyes of Ant Financial Services and the exploration and achievements made by Ant Financial Services in this field. GPFI is under the G20 framework. Jing Xiandong pointed out that Ant Financial Service was named "Ant" because its meaning fits the original meaning of inclusive finance, that is, serving small and micro enterprises and ordinary people.
Starting from Alipay, Ant Financial has sub-businesses, such as Alipay, Yu 'ebao, Lucky Treasure, Ant Wealth, Online Merchant Bank, Ant Flower Garden, Sesame Credit, Ant Financial Cloud and Ant Guest. Alipay has 450 million active users, and the cost of each payment transaction is as low as 0.02 yuan; Yu' ebao serves 250 million users and brings more than 50 billion yuan in revenue to users; The data-based credit information lending system has provided services to 2.6 million small and micro enterprises, with loans exceeding 600 billion yuan.
Taking Yu 'ebao as an example, according to the latest data released by Ant Financial, during the Spring Festival red envelope activity, the number of users transferred to Yu 'ebao increased by 44% year-on-year, and the transfer amount increased by 60% year-on-year.
Geographically, during the Spring Festival, the number of urban users of Yu 'ebao increased by 43% year-on-year, and rural users were 1 1 percentage point higher than urban users, accounting for 54%. The data of third, fourth and fifth tier cities reached 45%, 59% and 6 1% respectively. The six provinces of Henan, Guizhou, Gansu, Shanxi, Sichuan and Jiangxi all increased by more than 60% year-on-year, and the 15 province increased by more than 50% year-on-year.