The international sales of open-end funds are mainly divided into direct sales and consignment sales.

(1) Bank

Historically, banks in continental Europe have occupied an absolute market share in fund sales. The typical behavior of banks is to sell funds initiated by banks to potential customers.

In the sales of bank funds, regular fixed investment plans occupy a very important position. Usually, it means that an investor submits an application to a bank, stipulating the time, amount, method and subscription object of each deduction.

(2) Insurance companies

Insurance companies generally have strong sales and network channels, which can sell insurance products and fund products at the same time.

(3) Independent financial adviser

The United States and Britain have developed independent financial advisory industries.

sell commodities directly to consumers without intermediate links

Direct selling refers to fund management companies selling funds directly to the public without going through banks and other intermediaries.

(5) Online transactions and fund supermarkets.

(6) Institutional sales

Selling funds to other investment institutions such as pension funds and insurance funds is called institutional sales.