Korea LG Group was established in Seoul, Korea in 1947, located at No.2 Ruyidaodong, Yongdengpu District, Seoul. It is an international enterprise group leading the development of the world industry. LG Group has established more than 3 overseas offices in 171 countries and regions. Its subsidiaries are: LG Electronics, LG display, GS Caltex, LG Chemical, LG Life Health, etc., and its business covers chemical energy, electronic appliances, communications and services. Basic introduction Company name: LG foreign language name: LG headquarters location: LG Gemini Building, No.2 Ruyidaodong, Yongdengpu District, Seoul, South Korea Established time: January 5, 1947 Business scope: Electronic, chemical, energy, communication and service finance company type: joint-stock company slogan: Creating value for customers, people-oriented annual business turnover: 54.315 billion US dollars (218) (LG Electronics)? Number of employees: 75,? (217)? (LG Electronics)? Fortune 5: No.178 (218) (LG Electronics)? Status: official website, the second largest Korean group after Samsung:: lg/main/main.dev corporate culture, name meaning, ideal society, logo, LG Way, blueprint of LG, overseas scale, development history, industry field, electronics, chemistry, clothing, communication and service, corporate honor, corporate culture name meaning LG is the initials of Lucky Goldstars, the translation of Lexi Venus. An ideal society is a society that makes customers' lives more comfortable, safe and rich. It is a beautiful society that overcomes diseases and eliminates environmental pollution. It is a rich society in which technology replaces poor resources. It is a high-tech automation society with a higher quality of life. It is a multimedia information world where all the people can enjoy the benefits of information. The five concepts such as the whole design world, future, youth, talents and technology are visualized. Basically, L and G are placed inside the outer circle, indicating that human beings are the center of our LG management. It symbolizes the determination of LG people to establish close relationships with customers all over the world and work hard to satisfy customers. One eye indicates pointing, concentration, and smiling. The asymmetric shape of the blank on the right symbolizes adaptation to change and creation. The color LG Red (Pantone 27C) represents LG people's will to challenge, care for the world beyond race, warmth and kindness, while LG Gray (Pantone 43C) symbolizes technology and trust. LG Way LG Way is LG's traditional corporate culture, which means to practice LG's business philosophy of "creating value for customers" and "respecting people's management" by relying on LG's action mode, and finally achieve the goal of "first-class LG". The right way management is not only the fundamental value pursued by LG, but also the unique action mode of LG that practices LG's business philosophy. The right way management is not a pure ethical management, but the real right way management means that based on ethical management, we can cultivate the strength to win in the competition and create substantive results. "LG Way" is the basis of LG employees' thinking and action. Her purpose is to take "creating value for customers" and "people-oriented management" as the business philosophy, strive to practice the right way of management, and finally achieve "first-class LG". The blueprint of LG 1. LG trusted by customers. 2. LG, which is the most attractive to investors. 3. LG that talents yearn for. 4. LG, which competitors both fear and want to learn from. Overseas scale LG Group has set up 31 research centers in six countries around the world, and the investment in research and development has accounted for 5% of the group's total revenue. Through overseas research institutions, we are further strengthening our own technical strength. The research institutions of LG Group in Chicago, San Jose and San Diego in the United States, Sendai in Japan, Dussef in Germany and Dublin in Ireland are making great efforts to carry out various scientific research activities by using high-tech research equipment, so as to realize the early arrival of a high-tech society. Development History In 1945, South Korea, which had just been liberated from Japanese colonial rule and capitalism began to sprout, opened a new era of chemical and electronic industries, laying the foundation for the two pillar industries of LG Group, namely chemical and electrical and electronic industries. Lianan Jurenhui, the founder of LG Group, founded Lexi Chemical Industry Society (now LG Chemical) in 1947, and has since written the history of LG Group in this poor land. LG Group started its business activities by producing cosmetics "Lexi Cream". In order to develop cosmetic bottle caps that are not easy to break, LG Group entered the plastic industry for the first time in Korea. In 1952, when the Korean War broke out, LG Group made this decision without indomitable will and strong enterprise spirit. LG Group has produced combs, soap boxes, toothbrushes, tableware and other plastic products, which have made contributions to improving the living standards of the people. In 1954, LG Group successfully developed the earliest toothpaste in Korea with its own technology, which defeated Colgate Toothpaste in the United States, quickly occupied the domestic market in Korea, and made contributions to improving the health level of the people. LG Group established Lexi Oil in 1959, and started the production of soap and glycerin. At the same time, in the process of expanding the field of plastic industry, LG Group established Jinxing Society (LG Electronics) in 1958, and produced the first vacuum tube radio A-51 in Korea in 1959, which opened a new era of Korean electronics industry and set up the first comprehensive electronic product factory in Korea. In this way, in the 195s, LG Group had laid the foundation for the two pillars of its corporate activities, namely, chemical and electrical and electronic industries, and played a vanguard role in the industrial development of South Korea. In 1962, LG Group established Korea Cable Industry (now LG Cable), which expanded the field of electrical and electronic industries. In 1967, LG Group established Hunan Refinery (now GS Caltex), the first private refinery in Korea, and entered the field of basic raw materials industry, laying the foundation for its entry into heavy chemical industry. In addition, Lexi Chemical (now LG Chemical) produced the earliest synthetic detergent "HAITAI" in Korea in 1964 and also produced kitchen detergent and liquid shampoo "Shampoo" in 1967. Jinxingshe (now LG Electronics) took the lead in producing electric fans, freezers, black-and-white televisions, air conditioners, washing machines and elevators in South Korea in 196, 1965, 1966 and 1969, respectively, and its sales exceeded 1 billion won. The company was founded only 1 years ago and achieved 239 times of rapid development. At this point, LG Group ranks among the leading Korean enterprises in the chemical, energy, electrical and electronic industries, and ushered in the hopeful 197s. In 197s, South Korea adopted export-oriented policies to promote rapid economic development and entered the ranks of emerging industrial countries. However, the 197s witnessed two world oil crises, and the domestic political turmoil in South Korea made the business environment worse and worse. On December 31, 1969, the founder of LG Group, Jurenhui, passed away and became the second generation president, ushered in the 197s. After taking office, President Yazi said that "the 197s was a turning point for LG Group to go international" and decided to make down-to-earth development policies and internationalization as the main policies in the 197s. To this end, LG Group designated 197 and 1971 as "years of stable operation", which laid a solid business foundation. In 1972, the sales of Lexi Chemical (now LG Chemical) exceeded 1.1 billion won, and the export volume reached 5.3 million US dollars. The export performance of electronic products of Jinxingshe (now LG Electronics) increased by 17% over the previous year. Hunan Refinery (now GS Caltex has completed the first and second expansion projects, and the production capacity has tripled in just three years after the plant started, thus laying the foundation for the development of major enterprises. At the same time, in 197, LG Group accepted the Van Han Fire and Marine Insurance (now LIG) and entered the insurance industry. In 1973, it established an international securities company and began to set foot in the securities industry, successfully expanding its business field from manufacturing to service industry. At the same time, LG Group is committed to giving corporate profits back to the society and showing a mature corporate image close to the people. After Lexi Chemical, Venus Society (197), Venus Communication (1975), South Korea Mining Refining (now LG-Nikko Copper Refining) (1975), Peninsula Corporation (now LG Corporation) (1976), Venus Electric (1976), Fanhan Fire (1976) and Venus Wire. In 1973, LG Group established Lian 'an College, a school legal person, and began to serve the society through education. In 1975, LG established the Central Research Institute. In 1977, it began to produce color TV sets. In 1977, LG's total sales reached 1 billion won. It can be said that in the 197s, through solid development, LG Group continuously expanded its business field, served the society, developed into a national enterprise, and established a mature corporate image. In 1981, a production legal person was established in the United States, and in 1986, a production legal person was established in Germany. In the field of chemistry and energy, LG Group focuses on the petrochemical industry that Lexi (now LG Chemical) focused on after 1983. In 1988, Hunan Refinery (now GSCaltex) completed the polypropylene (PP) plant with an annual output of 12, tons and the aromatic (BTX) plant with an annual output of 45, tons, and also started the TPA plant with an annual output of 2, tons, and began to devote itself to diversified development in the petrochemical field. In the field of electrical and electronics, after the 198s, LG Group led the development of high-end products such as color TV sets, VCRs and computers, and concentrated on investing in the semiconductor industry, leading the development of the high-end technology era. At the same time, Venus Semiconductor developed a Korean standard switch, which opened up a new world for Korean communication. Venus wire (now LG cable) quickly realized the conversion from copper communication to optical communication and from ordinary wire to extra-high voltage special wire, which led the transformation of cable industry. In the field of chemistry and energy, LG Group continuously deepened and developed the existing fields such as plastics, daily necessities, precision chemistry, etc., centering on the petrochemical industry that Lexi (now LG Chemical) focused on after 1983, and re-entered the cosmetics industry, expanded the synthetic industry, and entered the pharmaceutical industry, realizing the diversification of the business field, and began to enter the ranks of multinational enterprises through active overseas investment. Venus wire (now LG cable) quickly realized the conversion from copper communication to optical communication and from ordinary wire to extra-high voltage special wire, which led the transformation of cable industry. LG Group established LG Ad in 1984 and began to set foot in the field of comprehensive advertising. In 1987, it received Korean Express (now LG Card) and established STM (now LG CNS), and entered the professional fields of credit cards and computer systems. To welcome the 4th anniversary of the establishment of LG Group in 1987, LG Group completed the LG Twin Towers in Ruyidao, further enhancing the overall image of the Group. In 1988, we set up production bases in Mexico, Thailand, Egypt, Philippines, Italy and Britain. Subsequently, LG Group implemented the "F-88 Plan" and "V Plan", formulated a long-term development blueprint, resolutely carried out enterprise reform, and ushered in the 199s. In 199, President Zi Zi released the new business ideas of "21st century business idea" and "creating value for customers and people-oriented business" based on the reform of organizational structure and operation system, self-discipline management and personnel training, which pointed out the future blueprint of LG Group and established the conceptual basis of enterprise management. In 199, a production base was established in Indonesia. Established a production base in China in 1992. In 1995, in order to create a distinctive corporate image, LG Group launched a globalization-oriented engine by changing its name to LG and a series of CI revision projects. After President Yazi, Benmao became the third generation president of LG Group, which opened up a new era of LG Group, launched the second business innovation campaign and acquired Genese Company of the United States. After taking office as president, Benmao took "Right Way Management" and "Super LG" as the core of his business, and achieved a series of remarkable achievements, such as vertical serialization in petrochemical field, research and development of a number of high-end pharmaceuticals, expansion of oil refining business into comprehensive energy business, development of various multimedia and digital products, ensuring the strength of world information and communication technology, entering the field of Internet and online shopping, and entering the world market. Even though the financial crisis at the end of 1997 paralyzed the Korean economic crisis, LG Group still took "selection and concentration" as the basic principle, and solidly promoted the restructuring of enterprises and became a business model for Korean enterprises. So far, LG Group has built a "21st Century Business Structure" with chemistry and energy, electronics and information communication, finance and service as its core. On January 4th, 213, the National Development and Reform Commission issued a message saying that it had initiated an investigation into the conspiracy of LG LCD panel enterprises to manipulate the price of LCD panels and implement price monopoly in Chinese mainland, and ordered the enterprises involved to refund the overpaid price of domestic color TV enterprises by 172 million yuan, confiscate 36.75 million yuan, impose a fine of 144 million yuan and impose a total economic sanction of 353 million yuan. In 213, LG Display213 announced an investment of 76.3 billion won (about 4.6 billion yuan) to add an 8.5-generation WRGB OLED TV panel production line, and it is expected to achieve mass production in the first half of 214. The completion of this production line marks the official entry of OLED into the era of big screen. LG Electronics Inc plans to launch a smart phone with flexible screen in November 213, so as to compete with its long-term competitor Samsung Electronics Co in a new field. On October 3, 215, LG released its financial report for the new quarter, with a loss of $67.8 million in the mobile phone business. On January 25, 218, LG Electronics announced the fourth quarter and full-year financial report of fiscal year 217. In the fourth quarter of 217, the loss of LG's mobile division reached US$ 19 million. In 217, the sales volume of LG mobile phones was 13.9 million units, down 1% from 216. In this regard, a representative of LG Beijing office admitted frankly that the mobile phone business had withdrawn from the China market. On July 18, 218, LG Chem announced that it plans to invest 2 billion US dollars by 223 to build a second battery factory for electric vehicles in China.