The weak died on the road,

Only we move on!

Is there anything that you can't help but be full of joy or excitement when you think about it or do it?

Is there anything you are willing to devote your life's time and energy to, and want to do it well or well?

Are there moments when you have to put all your eggs in one basket to win or save the love in your heart?

Life is short, and those who can find these things mentioned above are extremely lucky. To be precise, it is extremely hard work and luck. For example, Djokovic found a tennis ball, Jobs found an apple, and Knight found shoes.

Cowards never start, the weak die on the road, and only we move on.

This is a sentence I wrote at the beginning, and it is also a sentence mentioned many times at the beginning of the book. I copied this sentence not because I think I am a "we" who is advancing, but because I think I am a coward who never sets out and is about to die on the road!

Think too much, and be unconstrained;

I spend three days fishing and two days drying nets.

I always write down a perfect plan cheerfully, but after a few days, I will throw it aside, and then I will find a bunch of reasonable and compliant reasons for giving up;

I always do things without asking for answers. I only ask for a superficial understanding of everything. I obviously lack the research spirit, but I also comfort myself that I am pursuing a kind of "sage" or "compound talents".

I also have many unhealthy, inactive and sunless psychological problems, such as obsessive-compulsive disorder, procrastination, mild depression and death phobia.

……

This is me, pursuing perfection, but suddenly I find myself with too many "imperfections"!

Now, I hope I can inspire myself with this sentence that once inspired Knight, and I hope I can make some actions and changes in the future.

Knight redefined "victory" before the company went public.

We often say that entrepreneurs have original sin, every pore of capitalists is permeated with blood and dirty things, money is the root of all evil, and so on. It seems that only those who can't make big money are clean or even superior. But what can we do? Do we really have more choices for ourselves, for our families and for those people in our country who are still living in difficulties?

Business and money are objective, and the only variable is subjective us.

Knight had this idea before the company went public:

I redefined victory and expanded my original view that "winning is not losing, but living". The original point of view is not enough to support me or my company. I think, like all big enterprises, we should create and contribute, and we dare to tell these great victories. When you create something; When you improve something; When you pass on an idea; When you add some new things or services to strangers' lives, they will be happier, healthier, safer and more satisfied. When you solve the above problems neatly in an appropriate way, but others can't, you will participate more in the grand human stage.

Obviously, "to live is to lose, or to live" is more suitable for blue ribbon sports companies that may die at any time in the early stage of their business. Now Knight and his Nike are no longer worried about survival, but have the ability to do more, bigger and more meaningful things. This is the knight's understanding of business, the knight's subjective judgment and choice, the knight's brand-new goal after achieving the last goal, and the knight's pioneering spirit.

Nate not only thought so, but also did so. For example, the worst working condition in a shoe factory is the rubber room, and the discharged gas is breathless, toxic and carcinogenic. Nike invented a water-based adhesive that does not produce waste gas, thus eliminating 97% carcinogens in the air. They shared this invention with their competitors and gave it to all those who needed it.

If one day, we also have the ability and more choices, what will we do? Will it be like Nate?

It took me 14 hours to finish reading the autobiography of phil knight, the founder of Nike, Shoes and Dogs. This book was published by my former boss, Zhan Lu. I didn't have time to watch it when I was in office. After leaving my job, I found that this is an out-and-out treasure autobiography, whether you are an entrepreneur, an entrepreneur, a sports player or a sports enthusiast, or you are like me.

Yes, find a time after dinner, or on a weekend afternoon, let go of your busy affairs, spend a beautiful entrepreneurial life with Knight, learn about past lives, learn about the famous Nike sneakers, and see how Knight handles early and late lawsuits in Japan, how to get along with team members with different personalities, how to communicate with competitors in a roundabout way, and how to weigh the relationship between work and family. ...

In the process of reading this book, I stopped to think about Knight's philosophical statements many times, gained insight into Knight's behavior style and psychological changes, and reflected on his completely different practices in real life. Nate is not a gifted wizard. Like you and me, he will be shy, nervous and have a "weakness" that any ordinary person will have. But what is commendable is that his long-term thinking and planning of life, his indomitable attitude towards suffering, his indifferent attitude towards success and his extraordinary passion and enthusiasm for starting a business are all worth learning from you and me.