According to the Law on the Protection of Consumers' Rights and Interests, false propaganda behavior not only needs to bear the consequences of administrative punishment, but also needs to bear the corresponding liability for compensation to consumers.

According to Article 8 of China's Anti-Unfair Competition Law, business operators shall not make false or misleading commercial propaganda on the performance, function, quality, sales status, user evaluation and honor of their products, so as to deceive and mislead consumers.