Yuanfangyuan integrates the world's most advanced technology and intensive large-scale production. Each workshop has complete division of labor and detailed equipment for each process, creating excellent conditions for product finishing, fine processing, cost reduction and quality assurance. The company even spent huge sums of money to introduce world-leading Italian production equipment. The company has passed the national enterprise standard (Q/YFY 001-2002), the international standard ISO9001, and the China Environmental Labeling Product Certification, and has participated in internal projects such as the Great Hall of the People, Daya Bay Nuclear Power Plant, and Hong Kong Xinhua News Agency.
Over the years, Yuanfangyuan has continuously introduced overseas technologies and designs and improved them, striving for excellence and providing the best to domestic and foreign consumers. In 2005, the company launched technical and market cooperation with Luft, the No. 1 brand of German beds; in 2008, Yuanfangyuan became the first Outlast in China to be included in the "Aerospace Hall of Fame" by the United States Aerospace Foundation. Technologies' cutting-edge technology has been applied to companies that improve sleep quality; in 2009, Yuanfangyuan joined hands with Magniflex, the first Italian furniture brand, to carry out close cooperation in areas such as design, core technology and the use of ecological raw materials, in order to achieve World class level. The soft bed series products are developed, designed and built by the chief designer of the Italian Magniflex Group, using internationally advanced design concepts to create high-quality beds.
As a leading brand in China's soft bed industry, Yuanfangyuan successfully entered the Shanghai World Expo in 2010 and released a model that integrates TV, movies, music, massage, wireless Internet and many other entertainment functions and personalized designs. The high-tech Expo concept bed demonstrates China's technological innovation to people all over the world. As a representative of national manufacturing brands, Yuanfangyuan has been committed to promoting healthy sleep culture for 25 years and providing high-quality and efficient sleep to tens of millions of Chinese people. Yuanfangyuan has long been leading the Chinese bedding industry in terms of product quality and brand reputation. , channel marketing and other comprehensive aspects have been highly praised by the industry, and have formed a good reputation and loyalty among consumer groups.
Elegant taste comes from "original design"
Yuanfangyuan is recognized as one of the first few companies in the soft bed industry to adhere to original design and take the route of independent innovation. "Take design as the guide, put people first, create a healthy sleep culture, and lead the domestic bedding consumption trend" is the product development goal and slogan proposed by Yuanfangyuan in the early days, and it has been elevated to the level of building the company's core competitiveness. To this end, Yuanfangyuan has specially set up a design company, attracted outstanding designers from China and Italy to join, established a designer team of nearly 100 people, and invested huge R&D funds in the development of bedding products, so that Yuanfangyuan maintains its Strong product competitiveness.
The design pursuit of Yuanfangyuan has always been to consciously explore the growth of local corporate brands and value chains, and strive to create a "Made in China" value chain. From the highly fragmented and low-level starting point of China's bedding industry, we have got rid of the temptation of "low-end" and "copying" from the beginning, returned to the origin of consumption, pursued original design, and integrated the essence of modern Western bedding styles and traditional Chinese sleep culture. Therefore, Yuanfangyuan's products are rich in profound cultural connotations and distinctive characteristics of the times, guiding people's consumption concepts and fashion trends.
Relying on "design leadership", Yuanfangyuan became the only soft bed brand to enter the Shanghai World Expo in 2010; relying on design leadership, Yuanfangyuan products won many domestic and foreign product design gold awards; relying on design leadership, Yuanfangyuan has maintained steady growth despite the downturn in the overall home furnishing industry; relying on design leadership, Yuanfangyuan has cultivated a large number of loyal consumer groups and provided healthy sleep services to tens of millions of consumers.
Excellent quality comes from "keep improving"
More than 20 years of professional experience accumulation, sophisticated manufacturing system and strict quality assurance system, in medicine, ergonomics, materials The latest application of many scientific and technological achievements such as mechanics, aesthetics, psychology and textile printing and dyeing technology, as well as the continuous pursuit and exploration of the latest designs and technologies in the international field, are then deeply integrated into the product design and quality management of Yuanfangyuan from every detail. This creates the excellent quality of Yuanfangyuan products. Yuanfangyuan has a large number of high-level designers, craftsmen, sample technicians, senior technical workers and excellent management talents. It has created a number of original product processing techniques, introduced advanced technologies from Germany and Italy and followed a rigorous craftsmanship spirit, adapting to many varieties. Production and high quality requirements enable Yuanfangyuan's manufacturing system to always maintain a leading edge in market competition. The pure cotton fabric that has been treated to be moisture-proof, anti-mite and anti-allergic is delicate and soft when touching the skin, and is environmentally friendly and healthy to use. The bedside arc is designed based on ergonomics to allow the back to be better relaxed and supported; the beech wood rib frame Made by high-temperature hot pressing, it has good load-bearing performance, no sound, good elasticity, and will never deform or break after long-term use; the hardware shows quality details, and Yuanfangyuan’s pursuit of details is almost demanding. A small screw, Yuanfangyuan Yuanfangyuan will also do it personally, so Yuanfangyuan has its own hardware factory in order to supervise every process of it and adhere to quality concepts such as "never let a defective product leave the workshop" and "zero defects".
In order to ensure leading product quality, Yuanfangyuan has established a complete ISO9001 quality assurance system and adheres to the principle of "operating with standard processes and speaking with correct data" for comprehensive quality management.
Yuanfangyuan's product evaluation standards are set to be higher than "customer expectations" and "industry standards". The company's implementation standards meet or are even stricter than national standards or industry standards, making product quality levels ahead of domestic peers. Yuanfangyuan products have successfully passed the supervision and spot inspections of technical supervision departments at all levels, and passed CQC quality environmental product certification, China Environmental Labeling Product (Ten Rings) certification, and ISO9001-2008 certification.
Leading the market comes from "brand marketing"
The market advantage of products must rely on the support of a strong marketing system. Since 1985, Yuanfangyuan has clearly defined its business philosophy of establishing a large Yuanfangyuan market with its advanced brand awareness. To this end, Yuanfangyuan vigorously builds a marketing team in terms of management, technology, mechanism, and service, and uses a series of strategies and means to shape and continuously expand the competitive advantages of Yuanfangyuan in terms of brand, service, and promotion. , create a solid, extensive and efficient marketing guarantee chain and market response chain, remove obstacles, reduce risks, and consolidate the long-term, reliable and win-win partnership between Yuanfangyuan and franchisees.
In China, Yuanfangyuan has launched strategic cooperation with more than a dozen large-scale furniture store chains such as Red Star Macalline, Yuexing, Juranzhijia, and Jisheng Weibang. There are nearly 500 stores nationwide and a sales network Covering first- and second-tier cities in China, Yuanfangyuan is the first soft bed brand to have a flagship store of more than 400 square meters and achieve the highest single-store output. Foreign exports cover more than 40 countries and regions, forming a multi-level and all-round strategic market system of Yuanfangyuan and becoming a strong support for the development and construction of Yuanfangyuan's brand. Yuanfangyuan develops both manufacturing and commerce, both domestically and internationally, building strong comprehensive competitiveness. Over the past 25 years, Yuanfangyuan has operated with integrity and established and protected the Yuanfangyuan brand reputation in the hearts of consumers. Yuanfangyuan's service system has evolved from regional to nationwide and even international. Its high value-added brand and all-round humanized services have made Yuanfangyuan not only a provider of bedding products, but also a thoughtful and meticulous service provider.
Efficient management originates from "advanced culture"
The characteristic culture of Yuanfangyuan has formed a good corporate operating mechanism and created an excellent platform for corporate development. Yuanfangyuan adheres to the core concept of "technology first, people-oriented, and creates a healthy sleep culture", which enables Yuanfangyuan to form a first-class management knowledge and continuously improve and perfect the management system. Yuanfangyuan leads the industry with a leading system; We always adhere to the customer service concept of "perfection, perfection, enthusiasm and thoughtfulness", and provide customers with the most enthusiastic and thoughtful services at the first time; the unique culture and consistent pursuit make Yuanfangyuan the first choice for all employees. A platform of struggle has built a team full of vitality and combat effectiveness, laying a solid foundation for the development and growth of Yuanfangyuan.
Twenty-five years of Evergreen is a milestone for Yuanfangyuan and the starting point of a new journey. In the future, Yuanfangyuan will continue to adhere to the healthy and scientific development policy and form an industrial pattern with industrial diversification, large-scale development, professional operation, regional business, and differentiated management. Create the core competitive advantage of the enterprise, effectively allocate resources on a global scale, aim to maximize the overall value of the enterprise, further improve the corporate organizational structure and management model, raise the national banner, and strive to become the world's most valuable bed brand And struggle.