Wile.com has passed away at the age of 3. Wile.com started operations in April 2005 and has always been known in the video industry for its low-key and stability.
It has developed video album products, which are widely used; it has pioneered the use of segmented buffering technology, which has also been imitated by other websites; it has received more than 200 million yuan in financing, occupying the first camp in the video industry.
It has been closed since June 4th, and it has been a full month today.
The company's explanation is that "all video data is being maintained and a large-scale upgrade of the system is being carried out."
However, it is widely rumored in the industry that it is because of its lax supervision of video content.
Regardless of the reason, the damage caused in this month will be immeasurable.
capital aspect.
Sequoia Capital, Disney’s Haina Asia Venture Capital Fund, etc. are the venture capital investors of WoLe.com.
In the second half of 2006, Sequoia Capital invested in Wole.com in its first round. In 2007, Haina Asia Venture Capital Fund, a subsidiary of Disney, joined the round of financing. The total investment amount in this round exceeded US$10 million. At the end of last year, Wole.com invested again.
Received a second round of financing of US$20 million from overseas venture capital companies such as HPE and SIG.
Such a huge capital investment will definitely have high expectations.
The occurrence of this incident, not to mention how to achieve the initial goals and how to recover the costs, is how to operate in the future and whether anyone will be willing to pay for the huge risks. For a high-investment and high-risk website like the video industry,
These will constitute major issues in the development of our music network.
Operational aspect.
Being unable to access the website for as long as one month has caused a large loss of users of the website.
Alexa data shows that Wule.com’s daily visit rate dropped by more than 80% throughout June, and the website’s traffic ranking dropped from an average of 110 three months ago to close to 1,000.
Video websites are still in a situation where they are lining up to target.
The slogan "the leftovers will be king" put forward last year has already shown that the video industry cannot tolerate so many websites swarming in, and it can only be an oligopoly market occupied by a few companies.
My music network has plummeted thousands of miles, and I have fallen behind, and I am far, far away.
Other trivia.
If WoLe.com is opened again, how to end it and how to start over will require a lot of manpower, financial and material resources.
The issue of reintegrating internal resources and how to continue external cooperation.
The gap with industry competitors.
Wait, wait, etc., it will all trouble me.
Although rumors claim that it will be reopened in the near future, even so, the vitality will be greatly damaged.
Plus funding, traffic, copyright, content, revenue and a bunch of other issues.
I believe it will be even more difficult for Le.com to continue.