As one of the most famous think tanks in the world, RAND Company was once famous for its successful prediction that China would send troops to North Korea.

RAND's strength is strategic research. It has carried out many predictive and long-term studies, and put forward many ideas and predictions that the parties did not think of at all, and then it took a long time to be confirmed. It is through these accurate predictions that Rand has established its own credibility in the consulting industry all over the world. At the beginning of its establishment, the research results of RAND Company were not taken seriously because of its little fame at that time. But there is one thing that makes RAND famous. On the eve of the Korean War, RAND organized a large number of experts to evaluate the Korean War and predict whether China would send troops to Korea. The conclusion was only one sentence: "China will send troops to Korea". At that time, RAND wanted to transfer the research report to the Pentagon for $5 million. However, the top military officials in the United States dismissed Rand's report. In their view, the new China at that time did not have the possibility of sending troops regardless of human and financial resources. However, the development and ending of the war was accurately stated by Rand. This incident made American political circles, military circles and even the whole world sit up and take notice of RAND Corporation. After the war, the Pentagon spent 2 million yuan to buy this overdue report. After the end of World War II, the United States and the Soviet Union dominated the world. The United States has always wanted to know about the development of satellites in the Soviet Union. In 1957, RAND Company predicted in detail the time when the Soviet Union launched the first artificial satellite, and the result was only two weeks away from the actual launch time, which shocked the Pentagon. Since then, RAND has truly established its position in the United States. Since then, RAND Corporation has successfully predicted the establishment of diplomatic relations between China and the United States, the Cuban missile crisis, the Great Depression of the United States and the reunification of Germany. These predictions have made RAND Corporation famous and become the chief think tank of American political and military circles.

rand's research achievements have attracted worldwide attention. More than 18, research reports, 3,1 papers in periodicals and nearly 2 books have been published. Among the hundreds of research reports every year, 5% are confidential and 95% are public, and these 5% confidential reports are constantly being decrypted with the passage of time. These reports include China's air force in the 21st century, China's automobile industry, Japan's defense plan, Japan's high technology, Russia's nuclear power, South Korea and North Korea, and the US rapid reaction force on the digital battlefield. Rand Corporation is known as the "think tank" and "brain concentration camp" of the United States, which affects and influences the decision-making of a series of major affairs in the United States, such as politics, economy, military affairs and diplomacy.

while providing decision-making services for the U.S. government and military, RAND Corporation provides a wide range of decision-making consulting services for the business community by using a large number of world-class think tanks under its command, and enjoys a worldwide reputation for the accuracy and authority of "enterprise diagnosis". Rand analysts believe that 85% of every 1 large enterprises in the world go bankrupt because of careless decision-making by enterprise managers. With the intensification of global commercial competition, the decision-making ability of an enterprise manager largely determines the future and destiny of the enterprise.

editing this paragraph, how does RAND operate? As a "think tank", RAND Corporation usually establishes a contractual relationship with its customers. Many contracts of RAND Corporation are signed with the federal government of the United States, such as the Ministry of National Defense, the Ministry of Health, the Ministry of Human Resources, the Ministry of Education, the National Science Foundation, the National Institute of Medicine, and the Bureau of Statistics. Rand has service contracts with many of the above customers for 3-5 years or updated annually, with the contract amount being around tens of millions of dollars. Within the scope stipulated in the contract, sometimes the researchers of RAND Company put forward specific project suggestions, and sometimes the customers put forward their own requirements, and then the two sides exchanged and discussed through talks, emails and other forms of communication, and modified the specific contents in one way or another, and finally formed the Project Description document, including problems, methods, background, data, progress, budget, timetable, etc. Next, the project began to be implemented, and the budget was in place. Rand Company provided the results of the report and research according to the schedule to complete the project. Rand company has 7 ~ 8 projects at the same time every year. In addition to most government projects arranged according to long-term contracts and government budgets, there are some projects that Rand chooses independently because they think are meaningful or will have a significant impact. For the latter type of project, Rand will recommend and sell it to potential users after the topic is opened, or tell potential users in a bold way after the research, and mobilize them to buy the research results. Under normal circumstances, RAND will provide up to five decision-making consultation options to the project client, and advise the users of the possible consequences, advantages and disadvantages of each option in politics, economy, public relations and so on. Provide scientific, objective, fair and comprehensive decision-making suggestions to decision makers. Different people and decision makers with different personalities will make different decisions from these choices and get different results. Rand currently has 1,6 employees, including about 8 professional researchers. In addition to its high-quality structure, RAND Group has hired about 6 nationally renowned professors and various senior experts as its special consultants and researchers. Their main tasks are to participate in the top management of RAND and to conduct research, analysis and demonstration on major topics, so as to ensure the research quality and the authority of research results.

independence of enterprise characteristics

For a long time, Rand insists that it is only a non-profit private research institution, which works independently and has only one customer contract relationship with the US government. Rand Company strives to maintain its independence by having different customers. Although most of Rand's customers are the U.S. federal government, even for one customer, such as the Pentagon, there are agencies such as land, sea, air, intelligence and defense secretary's office, and there are many different departments. Rand achieved some independence by dealing with different departments. At the same time, Rand also has many customers from non-governmental and private sectors. At present, 65% of RAND's income comes from the federal government of the United States, that is to say, 65% of RAND's business comes from the federal government of the United States, and the remaining 35% of its business is distributed among many different customers, such as American state governments, foreign governments, private companies, funded foundations and so on. Rand has always maintained a cultural tradition of independence. Rand company has the freedom to publish research results and make them available to the public. As a policy research institution, Rand can tell the truth, whether it is good or bad for customers. Customers who pay Rand should be prepared to accept the possibility that Rand's research results are inconsistent with their policies or even conflict with each other. Therefore, Rand's customers should pay more attention to the objectivity and impartiality of Rand's research, rather than asking Rand to tell them what they want to hear. And just some people are afraid of Rand's independence and dare not hire Rand. This independence of RAND Corporation is guaranteed by a supervisor composed of more than 2 people. The members of the board of supervisors have the power to manage and dominate the Rand Company, that is to say, they are the real owners of the Rand Company, but they do not own any property of the Rand Company.

research review mechanism rand has a set of review mechanism for a certain research division of the company every 4-5 years, with the purpose of examining whether its research is valuable. There are various reviews at RAND, including independent reviews. First of all, the management of the department responsible for the project or research should conduct a quality review of its own research. Then, it was handed over to the project reviewers for review. One reviewer did not belong to RAND Company, but was invited from outside. The other three or four reviewers came from Ylander Company, but they did not participate in the reviewed project or research. Rand has a set of internal quality standards, and the company requires reviewers to review the research results of researchers according to this quality standard. Rand company has about 8 professional researchers. Any professional researcher will participate in the review, and will participate in the review more than once in his Rand career.

The cradle of social evaluation senior talents

The researchers of RAND Company are unique in academic research, and they are known as "RAND School" in the society. Rand is not only famous for his high-level research results and original opinions, but also trained a handful of talents for the American government and academic circles. For example, Albert WalSteart, a mathematical logician and economist and a professor at the University of Chicago, put forward the concept of "second strike", which had a great influence on the US military strategy, and james schlesinger, former director of the Central Intelligence Agency, defense minister and energy minister, Fred Ikle, former director of the Arms Control and Disarmament Agency and deputy secretary of defense of the Reagan administration, and Donald Rumsfeld, former director of the President's Bureau of Economic Employment and former defense minister. Herman kahn, an expert on strategic issues and founder of Hudson Institute, Donald Zagoria, a professor at the City University of new york and an expert on Soviet issues, Leon Gurry, a professor at Miami University and an expert on Soviet civil defense issues, a professor at the University of Michigan, a famous expert on China issues, Allen Whiting and George Washington University, former US Consul General in Hong Kong, Harold Hinton, an expert on China and Asian issues, and famous futurists Kang En and Brown. In order to spread the wisdom of RAND widely, RAND established the RAND Research Institute in 197, which is the highest institution of decision analysis in the world today, aiming at cultivating senior decision makers, and awarded the world's first doctoral degree in decision analysis. At present, its students have spread all over the American political and business circles.

Successful experience, large-scale operation, large-scale operation, promoting the company's rapid development [1]

In 1948, the Rand project team, which had just been founded for more than one year, recruited more than 2 people for the first time, covering mathematics, physics, chemistry, economy, psychology and other fields. After obtaining the first investment from the Ford Foundation, Rand began to plan to build its own building; Two years later, the fledgling and unknown Rand dared to sell his research results on the Korean War to the Pentagon at a high price of $2 million. These practices are really hard for ordinary entrepreneurs to imagine. Indeed, from the beginning, Rand's leaders had great ambitions, hoping that their company would become the top consulting company in the world.

The high positioning determines a series of big moves of Rand. Although there are certain risks in high investment, as the old saying in China says: "Take the method from it and get it from it; It is difficult for individuals and organizations to achieve much without lofty aspirations. If RAND Company follows their first research topic "Preliminary Design of Experimental Global Spacecraft" step by step, and locks its research direction in the satellite field without paying attention to non-professional issues such as the Korean War, it is likely to lose the opportunity of rapid development. Although it may become a more prominent research institution in a professional and technical field later, its influence can never be compared with today's RAND. It can be said that it was the "audacity" and "expansionary" investment of the Rand founder in the early stage of development that made the later Rand miracle. It must also be noted that although the managers of RAND are "high-minded", they are not low-handed. At the beginning of their establishment, they adopted a series of policies with strong pertinence:

◆ Using the contacts established in wartime cooperation with the military to ensure the funds from the air force;

◆ Choosing Rowan Gaither Jr., who has a deep capital background, as the person in charge of the company's preparation is conducive to attracting investment from banks and foundations (Rowan Gaither Jr. himself is the person in charge of the Ford Foundation);

◆ The candidates for the board of directors include outstanding people from academic circles, industrial and commercial circles and other fields, which is convenient for future business development;

◆ Recruit research talents of various majors and promote full communication among them to ensure the high quality of research results;

◆ At the beginning of its establishment, it aimed at hot issues to carry out research, expand its influence and attract high-level attention;

◆ In order to make up for our own shortcomings in the professional field and give full play to the strength of experts, we have organized many expert seminars on some new topics. These policies show that RAND managers are very clear about the purpose of investing funds and are familiar with the operation mechanism of the whole process from funds to final results. They have not only formulated a "grand" development strategy for themselves, but also equipped a series of feasible implementation plans accordingly.

The topic selection is ingenious. Second, the topic selection is ingenious, so as to expand the popularity.

In the history of more than 5 years, RAND Corporation has completed numerous research topics, many of which have great influence in the consulting field. However, if the same Korean talks about RAND, his first thought is that RAND Corporation has successfully predicted that China will send troops to North China. This "small" project, which was spontaneously studied at the beginning of RAND's creation, has brought it such a huge and long-term reputation that many people may not have thought of it.

It should be said that many of Rand's research topics are very clever.

It's a coincidence to pay attention to international hot issues, from the Korean War in 195 to the Vietnamese War in the 196s, information technology in the 197s, to the disintegration of the Soviet Union in the 198s and 199s, the merger of Germany and Germany, the post-cold war strategy, and even the recent Middle East issue, Taiwan Province issue, North Korea issue, etc., all of which are "star" issues that have attracted worldwide attention. The research on these problems can easily attract public attention, thus invisibly expanding their popularity and attracting more business investment. Rand Corporation was able to get financial support from major banks and foundations shortly after its establishment, and was attached great importance by the US military and government departments. Apart from the personal background of its founders, its achievements in Korean War prediction should be said to be indispensable.

erqiao has carried out a large number of predictive topics in it. The biggest feature of the predictive project is that its results can be quantified, whether it is accurate or not, and how big the gap is, just by comparing with the actual situation that finally happens. Although forecasting topics are risky, from the actual effect, the prestige brought by accurate forecasting is far greater than the damage caused by failure of forecasting.

The three cleverness lies in the fact that the research angle of many topics is often more inclined to the macro-management and planning level, rather than in-depth study of some professional and technical issues. The advantages of doing this are very obvious: first, it has a high level and a new angle, which is more likely to attract the attention of senior managers; Second, the research method has certain universality. Although the subject may come from many fields, researchers do not have to be proficient in every field, and the theoretical methods of management can be applied in all aspects. Third, the radiation range is wide, which is more easily accepted by people outside the field and even ordinary people, thus forming a broader social impact.

Rand Company has successfully occupied the high-end field of consulting industry through clever research on topics. High-end consulting not only has greater social influence, but also ensures the source of funds and projects more easily because it is mostly the top managers of the government and enterprises.

Good fake is better than others. Third, good fake is better than others, expanding business fields

Although Rand Company recruited a large number of technical talents in various professions at the beginning of its establishment, it is still impossible for it to be very proficient in all fields. At this time, if you want to