How did B&B design the explosion? How can we build a homestay ecology? How to shape the influence of homestay? How to attract young people ... Xia Yuqing, founder and chairman of lodging, will share "Without homestays, there is no future in the countryside" in the "2020 China Rural Leisure Tourism TED New Year Speech".
Xia Yuqing believes that "B&B is only an entrance to the countryside, and it is impossible to directly change the countryside. Only in this way can we drive other industries or the interaction between urban and rural areas to change it slowly. The decline of rural areas is a global problem. No one can change it. What we can do is to make some local changes to it. "
Unlike Taiwan Province Province, B& has its own industry. We don't have our own industry. We lease 10 years, 20 years, like Moganshan for 30 years. Not farmhouse music, Japanese folk park, Airbnb, etc. In mainland China, B&B is a kind of life aesthetics and a kind of minority aesthetics. It must have its own traffic, and people will follow you wherever you drive.
In fact, we only need to master a little beauty of B&B, whether in landscape, architecture or design.
Now there are many beautiful homestays and single homestays, which are small and beautiful representatives of life aesthetics.
Why can't good homestays unite and go to the same place, so that they can suddenly open up the situation and change the local homestay ecology?
Xia Yuqing's team decided to go to a distant place, a place where it is impossible to have a homestay or even sell it. They made a bold attempt.
B&B clusters have been built in villages along the Yellow River and Tengger Desert. There, there is a shop under the most beautiful pear tree-Xipo, which is known as "China Moroccan". There is no need to go abroad, where you can enjoy better customs than Morocco.
In Suji of the Yellow River, you can see five homestay brands: Xipo, Yequ, Bird Collection, Nan 'an and Xuli, including restaurant, parent-child ranch, internationally renowned architect bookstore and a high-end travel brand. In addition, each imported brand has its own personality and will not form vicious competition with each other.
Suji of the Yellow River has made its own contribution to the hotel and even the whole northwest. In the past, even on National Day and May Day, there were no guests here. Now, even though it opened seven days before the Spring Festival, the occupancy rate of B&B still reaches 85%. Why can they make such explosive products in a place where no other cultural tourism projects survive in five years? In addition to taking B&B as the first wave of impact, developing tourist routes may be the most critical.
"There are many ancient villages in Xixia on both sides of the Yellow River, and we will also drive guests to visit these ancient villages. Walking there, many rock paintings of barley are under our feet. These rock paintings were originally difficult to achieve. Even if a scenic spot was opened, no one might go, but when it became a niche tourism product, there was afternoon tea for you, accompanied by the Gobi Desert, it gradually became popular. " Xia Yuqing said.
In addition, they have made many supporting facilities to meet the needs of urban people, so that tourists can enjoy the beautiful life of the city in remote and desolate places. In addition to bookstores, life aesthetics halls, black bakeries, etc. Every B&B will bring its own format.
Rural tourism is being carried out everywhere now, but it is not sustainable. Can only rely on a single peak season-May Day, November Day, winter and summer vacation, etc. Moreover, after a cursory look at the scenery, tourists will not stay for any experience, remember it or recommend it.
Therefore, when Xia Yuqing and his team are doing rural revitalization, how can they revitalize agriculture or agricultural products through homestays? As long as there is one thing in a place, it is enough to change the local situation and bring gifts to the villagers from the earth.
The acquisition of local specialty products will bring huge value-added space to the hotel. Songyang, a model of rural revival in China, was named as "a sample of ancient China" by Luo Deyin, a professor in Tsinghua University. Preserved the face of ancient villages 100 years ago, and 77 villages were named as traditional villages in China. The village where Xia Yuqing first intervened was Songyang. In Songyang, they have two homestays, one of which is called "Sheshe".
There is ancient brown sugar handed down from Qianlong period in the village, which was only 3-5 yuan a catty. At that time, Xia Yuqing was still working as a media, repackaging this product. Now the government has built a brown sugar museum and a brown sugar workshop, which has promoted the whole brown sugar industry.
"When young people return to the countryside, there is hope in the countryside." This is the view that Xia Yuqing has been adhering to. Xia Yuqing said, "We believe that homestays should help young people, or let young people help you." In order to help rural revitalization, they cooperated with the School of Architecture of Tsinghua University and the China Renaissance Foundation to hold eight consecutive China Rural Revitalization Forums, with about 500-600 participants in each session.
The homestay provides a foothold for rural revitalization, and young people can come back and find a decent job in the homestay. Moganshan is a good example. When I went to Moganshan more than ten years ago, it was also an empty mountain. Now Moganshan is full of people and young people.
Rural construction is a national movement, which needs more institutions with feelings and ideals to participate. The beauty of B&B lies not in how beautiful it is in Su Min, but in how beautiful it is in the country.
For more homestay information, please look forward to June 5438+1October 65438+1October 0, the 4th TED Rural Leisure Tourism New Year Speech. Xia Yuqing will give a keynote speech on "Without homestays, there will be no future in the countryside".
Other speakers and topics:
Lv Yan's View on Rural Leisure Tourism in 2020
The Road to Asia "* * * Enjoy the countryside and create a better future"
Chen Jiong's "Art Revitalizes the Countryside"
Fan's resource custody: 1 yuan pry 1 ten thousand yuan.
Liuyan New Media Activates Rural Market
Rong Zhenhuan's rural vision: rural creation and rural enjoyment
Xiao Shutao's beautiful children's world started a "play" school with homesickness.
Huang Zhicai's Rural Health, the Coming Trillion Market.
Zhao Shengjian's secret of villagers' income from 1800 to 44000.