Author Gao Xiaoxiao
Produced The Sankei
Recently, Bailucang Scenic Area has never been so popular, and "four noodles for 15 yuan a bowl" makes the scenic area full of ugliness, and the Qujiang Wenlv (676.SH) behind it is also having a hard time.
Aotou Finance found that the Weibo of Bailuyuan Bailucang Scenic Area was certified as Fengshuang Industry, which has the same origin as Qujiang Wenlv, a listed company.
Since 219, the performance of Qujiang Wenlv has shown an obvious downward trend. At this time, the company's brother units also added fuel to the fire. Five enterprises, including Xi 'an Qujiang New District Business Asset Management Center, owed a total of 487 million yuan in management fees.
in 22, the tourism industry was generally hit hard, and Qujiang cultural tourism also turned from profit to loss. At this juncture, the brothers are still dragging their feet, and the five units are in arrears with management fees of 534 million yuan.
On the day of the report, a tourist said that he bought a bowl of noodles at the price of 15 yuan while eating in Beijing Cangjing District, Bailuyuan, Xi 'an.
The tourist said while mixing the seasoning: "This is the noodles of Bailu Cang, and it costs 15 yuan for 4 pieces. I feel that this is deceptive. It looks perfect and there is no goods in it. This is too cheat people!"
After the video was released, it caused a heated discussion among netizens. Some netizens thought it was "cheating customers" and affected the local image. Some people also ridiculed that the big bowl of wide noodles has become a "big bowl of wide noodles."
on March 1st, Sina Weibo "Bailuyuan Bailucang Scenic Area" issued an apology and handling announcement. The announcement said that the merchants involved did have illegal business practices of "insufficient noodles".
At present, the scenic spot has instructed the merchants involved to suspend business for rectification. After the investigation, it will be dealt with seriously according to the Regulations on the Administration of Merchants in Scenic Spots. The date of the announcement is February 28.
Subsequently, Bailucang Scenic Area indicated that the dough made into large bowls of noodles was randomly selected and weighed, the minimum was 58g, and the maximum was 63g. Within a reasonable range, the average weight of each noodle was 6g (commonly known as "one-two-two"), and a bowl of noodles was close to 5liang. The scenic spot thinks that five sides are enough for an adult.
However, Bailucang Scenic Area has taken rectification measures, stipulating that the weight of each noodle should not be less than 6 grams, and each bowl should be 4 pieces, and at the same time, the price will be reduced to one bowl in 12 yuan.
It's important to manage the sky and the land, but also the weight of the surface. While Bailucang Scenic Area thinks that the weight is enough, it also "reduces the price urgently", and I don't know what the manager's mood is, but it must be on pins and needles to spread the national "negative public opinion".
aotou finance found that the Weibo certification of "Bailuyuan Bailucang Scenic Area" was "Shaanxi Fengshuang Industry Co., Ltd." (referred to as "Fengshuang Industry").
According to the data, Fengshuang Industry was established in September 29, and it is a large-scale diversified industrial group. Its business and cultural tourism, education and training, ecological agriculture and other fields have successfully invested in and operated industries such as Xi 'an Aviation Tourism College and Xi 'an Aviation Tourism Technician College, and achieved great success, with a high reputation in the industry.
In 216, the Bailuyuan Bailucang project invested by Fengshuang Industry with 3.5 billion yuan was one of the 82 key projects in Xi 'an in 216.
in March, 22, it was reported that the management of Bailuyuan Folk Village in Lantian County, Xi 'an City, Shaanxi Province posted an announcement: the demolition of related projects in the Folk Village will be implemented on March 12th, including the demolition of platforms 1-5, Huifang and surrounding buildings and structures in the scenic spot in two batches, and it is expected to be completed by March 31st.
It is understood that the Bailuyuan Folk Culture Village in Xi 'an covers an area of 1,2 mu and was built at a cost of 35 million yuan. It has only been opened for four years.
Some experts believe that the investors in Bailuyuan Folk Culture Village lack brand awareness, and there is no story to tell in the scenic spot. They only make profits by renting the facade houses around the scenic spot, and they are not doing the cultural tourism industry at all.
from this perspective, the planning ability of the project built with the well-known IP "Bailuyuan" can be seen.
once again, the incident of "four noodles for 15 yuan per bowl" shows that Fengshuang Industry is 65% owned by Xi 'an Qujiang Tourism Investment (Group) Co., Ltd. (hereinafter referred to as "Qujiang Tourism Investment"). Qujiang Travel Investment holds 53.16% equity of Qujiang Wenlv, a listed company, and the two companies are related, both of which are subsidiaries of Xi 'an Qujiang Cultural Industry Investment (Group) Co., Ltd.
In other words, Fengshuang Industrial and Qujiang Wenlv, a listed company, were born of the same mother. The 219 annual report shows that Qujiang Wenlv paid a property fee of 4,932.8 yuan and a lease fee of 36,7 yuan to Fengshuang Industry.
brothers don't check out
Of course, I took a long time off, just to analyze the performance of Qujiang Wenlv through hot events.
in 212, Qujiang wenlv went public through the backdoor ST changxin. At present, the business of cultural tourist attractions operated and managed by the company mainly includes "Xi 'an Qujiang Big Wild Goose Pagoda Datang Furong Garden", Xi 'an City Wall Scenic Area, several national 4A scenic spots such as Qujiang Ocean Polar Park, Louguandao Cultural Exhibition Area and Daming Palace National Heritage Park, as well as many cultural tourist attractions such as Hanyao Ruins Park, Qujiangchi Ruins Park, Tang City Wall Ruins Park, Tang Jionji Ruins Park and Qin Ershi Mausoleum Ruins Park.
The data shows that from 217 to 219, the business income of Qujiang Wenlv was 1.132 billion yuan, 1.345 billion yuan and 1.35 billion yuan respectively, up by 7.99%, 18.78% and-2.95% year-on-year; The net profit of returning to the mother was 62 million yuan, 76 million yuan and 45 million yuan, up by 16.91%, 21.89% and -4.83% year-on-year.
In the same period, the ROE of Qujiang Wenlv was 6.58%, 7.43% and 4.26% respectively. The gross profit margin of sales is 27.96%, 27.12% and 26.22% respectively; The net profit rate of sales is 5.58%, 5.72% and 3.56% respectively.
Obviously, since 219, the performance of Qujiang Wenlv has shown an obvious downward trend.
Aotou Finance found that, perhaps even more embarrassing for Qujiang Wenlv, at the end of 217, 218 and 219, the company's accounts receivable balance was 51 million yuan, 576 million yuan and 68 million yuan respectively.
Taking 219 as an example, according to the top five accounts receivable collected by the debtors, Xi 'an Qujiang New Area Business Asset Management Center, Xi 'an Qujiang Daming Palace Ruins Protection and Renovation Office, Xi 'an Qujiang Louguandao Cultural Exhibition Area Management Office, Xi 'an Qujiang Tourism Investment (Group) Co., Ltd. and Xi 'an Qujiang Zhenbeihu Investment and Construction Co., Ltd. are in the top five categories, with management fees of 27 million yuan and 19.9 million yuan respectively.
The so-called "brothers settle accounts clearly" is interesting. The above five units are all brothers of Qujiang Wenlv, and they are all under the management of the management committee of Qujiang New District in Xi 'an, which has turned into "brothers don't settle accounts".
Under the epidemic situation, Qujiang Wenlv issued a performance forecast, saying that the company's net profit attributable to shareholders of listed companies in 22 will be a loss compared with the same period of last year, and the net profit attributable to shareholders of listed companies will be about-6 million yuan; The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses is about-129 million yuan.
however, in the semi-annual report of 22, the arrears of management fees by brother units are more serious. According to the semi-annual report, Xi 'an Qujiang New Area Business Asset Management Center, Xi 'an Qujiang Daming Palace Ruins Protection and Reconstruction Office, Xi 'an Qujiang Louguandao Cultural Exhibition Area Management Office, Xi 'an Qujiang Tangbeihu Investment and Construction Co., Ltd. and Xi 'an Qujiang Louguandao Cultural Exhibition Area Development and Construction Co., Ltd. owe 244 million yuan, 23 million yuan, 46.2729 million yuan, 27.3665 million yuan and 13.5285 million yuan respectively, totaling.