Sponsorship means that companies and enterprises provide financial support for some activities, competitions, film and television dramas, etc. In order to achieve the purpose of promoting yourself. For example, we always see subtitles in TV dramas, such as acknowledgment and sponsorship by ... This is the introduction part of sponsors.

Naming not only refers to sponsoring a cause, but also refers to a large amount of funding, requiring organizers to add the name or LOGO of the company (or the company's main products) to the theme name of the event, such as Mengniu Yogurt Cup Super Girl. ...

The following is reproduced, please have a look.

Headlines are a form of advertising. The main forms are as follows:

1, title tag

Gauge: subtitles appear at the beginning of the program for dubbing.

Example: "This program is broadcast by XXX", duration: 5 seconds per session.

Features: The first chapter and the first picture give the audience a strong visual and auditory impact.

2, presided over the population broadcast

Rule: Host a population broadcast at the beginning of each chapter of the program.

For example: "Welcome to XXX-punctuality-China ruled by law".

Times and time: each program shall be no less than 2 times, * * * about 30 seconds.

Features: In the first sentence, remind the audience repeatedly and strengthen the prompt to consumers in the form of voice.

3. Studio advertising elements

Form: corporate logo, product name or standard text and standard color presentation of the studio.

Length: not less than 30 seconds per period.

Features: The picture elements in the studio are simple, and only XXX logo, name and standard color have high attention index.

4. Give away a 5-second patch advertisement

Free gift: 5-second patch advertisement

Positioning: Insert the enterprise's 5-second advertisement depth appeal, and fully interpret the enterprise brand under the impact of other headline advertisements.

Patch advertising effect: strengthen the naming effect, explain the brand depth information with 5-second advertisements, make the naming effect spread in the three-dimensional network, and maximize consumer cognition.

5. Angle effect

Gauge: When the program is broadcast, three-dimensional animation is embedded in the lower left corner of the screen.

Frequency: It appears at least 3 times in each episode and at least 60 seconds in each episode.

Duration: the exposure time of each period is more than 180 seconds.

Effect: it is integrated with the program picture, forcing the audience to remember.

6. The credits at the end of the credits list

Rules: enterprise standard words, standard colors and enterprise logo appear.

Content: Special thanks -XXX

Time: about 5 seconds.

Finally, a thank-you caption appears at the end of the column, that is, the way of thanking at the end of the column, reminding the audience of the hidden meaning again.

Thank you effect: XXX's related brand elements have finally been strengthened.

7. Special gifts

Replay: "Rule of Law in China" is replayed at least 100 times a day by major TV stations all over the country, and all advertising returns of XXX will be broadcast with the replay.