On the evening of March 19, 2007, Lotte Group held the unveiling ceremony of Lotte (China) Investment Co., Ltd. at the Jinmao Grand Hyatt Hotel in Pudong, Shanghai.

Lotte (China) Investment Co., Ltd. is jointly invested by Lotte Confectionery, Lotte Chilsung Beverage (Lotte Korea) and Japan's Lotte ***. It will be responsible for China's domestic food and beverage business. It is Lotte's first wholly-owned company in China.

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At this unveiling ceremony, the new Lotte (China) Investment Co., Ltd. donated RMB 1 million to Project Hope. This RMB 1 million Lotte fund will be used to build 4 Hope Primary Schools to express its commitment to China’s charity.

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Since its establishment, Lotte Group has achieved excellent results in all fields it has set foot in.

Behind its excellent performance, the Lotte brand's high sense of responsibility is a key factor in its success.

This sense of responsibility is not only reflected in the demanding pursuit of the quality of its own products, but also in its care for the society and its full attention to public welfare undertakings.

In South Korea, Lotte Group has specially established a non-profit welfare foundation and scholarship foundation.

The responsibilities of the non-profit foundation are mainly reflected in various public welfare undertakings such as the construction of social welfare facilities and support for foreign workers; while the main job of the scholarship foundation is to select outstanding college students (graduate students) nationwide twice a year and provide them with

scholarship.

2008 is the 12th year that the Lotte brand has entered China. During this long journey, Lotte, as the largest manufacturer of xylitol chewing gum in my country, has convinced Chinese consumers with its exquisite skills, rigorous style and scientific attitude. ; In these 12 years, Lotte has also repaid the Chinese society with its high sense of responsibility - vigorously promoting scientific tooth care methods to the Chinese people, and actively caring about my country's dental research work to protect the teeth of Chinese consumers. Contribute to your health.

In 2007, through active contact between Lotte and various organizations, the Second International Symposium on Xylitol Chewing Gum was held in Beijing.

This grand meeting of dental workers brought a spring breeze to my country's dental research - at the meeting, dental experts from all over the world published the latest research results, which pointed out the future scientific research path for our country's dental workers. direction.

As the organizer of this conference, Lotte behind the scenes is deeply gratified.

In the words of the general manager of Lotte Brand: "We only hope to dedicate health to Chinese consumers." While investing most of its energy in China's oral health cause, Lotte Brand still pays close attention to my country's public welfare undertakings.

Project Hope is the earliest project of Lotte Group to participate in public welfare undertakings in China.

Project Hope is a cause that helps out-of-school children in poverty-stricken areas and allows thousands of children who have been out of school due to family poverty to return to school. It is a project that focuses on the future, benefits future generations, and is created to develop my country's basic education. Qianqiu’s facts.

The Lotte Group entered China with the intention of serving the society wholeheartedly, and the association with the Hope Project has always been the wish of the Lotte brand.

Lotte's positive attitude towards social welfare also plays a subtle role in educating and infecting the company's employees.

They regard Lotte as a trustworthy big family and are willing to contribute to its development in China.

According to the leaders of Lotte Company, the company's employees have always been willing to participate in various public welfare undertakings. They believe that such practices can cultivate their sentiments and understand the true meaning of life.

Just as the name of the company expresses, Lotte Enterprise has always been integrated into the lives of the Chinese people with a cheerful and responsible attitude.

With the joint efforts of Lotte and Chinese society, we believe that the real "Lotte" world will soon come to the Chinese people.