The deposit business is carried out in groups, and the deposit marketing is transformed into "group buying" and "wholesale" through mutual communication and cluster handling among customers. With the help of private domain traffic communication mechanism, the conversion rate of deposit marketing can be improved with the high participation of customer groups. Customers' participation in the marketing process is no longer just the "marketed" object, but the main body in the marketing chain.
Edit online activity links. Users can sign up for tour groups through online links, forward activity links and invite friends to join tour groups. After the tour group is successful, it can handle the 1 year time deposit business at the nearby outlets with the information of the tour group. You can form a five-member team. If the team is successful and you complete the 1 year time deposit business with the minimum amount of 1 ,000 yuan, you can enjoy the interest rate discount higher than the current 1 year time deposit rate (subject to the bank interest rate level).
(2) commodity savings activities
Commodity savings is a new financial commodity. Through resource integration, customers can not only get deposit interest, but also get different kinds of physical objects.
According to different customer groups, different types of goods or services can be set up. For example, elderly customers can apply for 1 year time deposit business and get 1 free medical examination; Female customer groups can get beauty spa 1 time for free; Parent-child customer base can get 1 children's learning machine after handling, and so on.
(3) New guest gift package activities
Attracting customers to handle business with the New Guest Gift Package Award can not only increase our deposits, but also provide local discounts for customers. At the same time, it can also attract tourists for integral mall platform merchants, promote customers' spending in stores and enhance tripartite interaction.
Customers who handle the 1 year fixed deposit business in our bank can get a gift package, which can be combined with the merchant's preferential treatment of our integral mall platform, such as giving double points, free movie tickets, 50% discount coupons for catering, etc. Or give a certain amount of golden bean card, and customers can directly purchase online to deduct consumption.
(4) Old customers renewal incentive activities
For temporary customers with 1 year fixed deposits, we will guide them to renew their deposits by giving them golden bean cards or giving them in kind.
(5) Lottery turntable activities
New and old customers who handle the 1 year fixed deposit business will set up a lottery area in the lobby, and they will get the 1 lottery opportunity with the business handling voucher. Prizes are set for rice, oil, daily necessities and consumer electronic products to attract customers and create a marketing atmosphere in the hall.
The specific scheme template and implementation operation flow of the above activity ideas are mainly found in the intelligent sales of banks, and there are many other schemes above that can also refer to ideas and ideas.