Many retail investors will buy their own stocks instead of stock funds. I think there are three main reasons. The reason for 1 is that the volatility of stocks is relatively large, which means that when you make money, you earn more, which will make investors jealous. The second reason is that many retail investors think they can make money in this market. Because they have such confidence, they come in. The third reason is that he doesn't understand stock funds, so he won't buy them.

First, the fluctuation range is large

It is basically impossible for funds to buy a stock, and their positions are mostly scattered. Moreover, the types of stocks purchased by the fund are basically relatively stable blue-chip stocks. Then, many retail investors found that if they buy stocks themselves, they will earn very fast when they make money, and they may earn money from the fund in a few days, but not in a year. It is because the stock fluctuates greatly that many retail investors who want to make quick money are involved.

2. I feel that I can make money.

Retail investors come in to make money. Most retail investors will feel that they have the ability to make money as long as they have made money for him once after coming in. Participate in the market when the market is good, and after making money, this will always lead him to want to find this feeling again. So no matter how much money he loses, he will still work tirelessly and even borrow money to run the business. There are many retail investors who will have such self-confidence and feel that they are stock gods when they make money. If you lose money, you start to spoil it, thinking that you won't sell it if you don't pay it back.

Three. Don't understand the fund

There are still some people who don't buy stock funds because they don't know there is such a fund. Most people only buy stocks, not that they have a comprehensive understanding of the industry, but that some of their friends bring them in.

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