For channels, brand represents good reputation, and operating branded memory products can minimize operational risks. Ordinary no-name manufacturers often adopt the strategy of "shoot once and move to another location", which leaves the seller with no guarantee of supply, no one responsible for after-sales service, and smooth sales channels or even a virtuous cycle. If you encounter market shocks caused by external factors, you will suffer a huge blow. The jump in memory prices this winter has caused heavy losses to some businesses selling off-brand memory. In contrast, merchants operating branded memory products not only avoid major risks due to their standardized operations in purchasing channels, profit sharing, etc., but also make the channels smoother, speed up the entire sales cycle, and increase the number of channels. profit. It truly achieves "it's easy for you and it's easy for me too".

Under the influence of the "win-win-win" of interests, manufacturers, channels, and users all thought of one thing - moving closer to the brand. Many memory manufacturers have begun to build their own brands and have taken the initial steps.

Stars of Tomorrow: Brand Inventory

Now that the direction is clear, what is the situation like? Perhaps the best word to describe it is a mixed bag. Bulk, boxed, branded, and unbranded memory sticks are so lively. So which memory stick brands are worthy of people's trust?

First of all, it needs to be pointed out that what we usually call "memory sticks" and memory chips are actually not the same thing. The former is the so-called "memory" that ordinary PC users buy in the market, which is very important to the manufacturing process. The requirements are not complicated. Manufacturers only need to install off-the-shelf memory chips on PCB boards, the so-called "SMT" or SMT, and then test the memory sticks. Those that pass the test can be put on the market; the latter—— The technical requirements for the production of memory chips are much higher. There are only a few manufacturers in the world that produce memory chips, such as Samsung, LG, Hyundai, NEC, Siemens... These manufacturers also produce some memory sticks themselves. However, the output is not large and the price is expensive, so it is often the object of forgery by some workshops. In other words, the memory brand and the memory chip brand are not the same concept. As an average user, when purchasing a memory stick, the most important thing to pay attention to is the memory brand, not just the memory chip brand.

The memory stick brands with good reputation and quality in the memory market include Kingmax, Winward, Hyundai (original sticks), Samsung (original sticks), NEC, etc. Among them, most original memory sticks from Hyundai, Samsung and others are extremely expensive, and are difficult for ordinary users to buy unless they have special needs. Kingmax is a long-established Taiwanese memory stick manufacturer that is familiar to domestic users, and the price is affordable to ordinary users. Winward has seen the advantages of brand management and is actively joining the brand competition. The quality of its products is extremely excellent. Through cooperation with Kingmax, it has obtained the right to use Kingmax's patented TinyBGA packaging technology, which has improved the performance of the product and relied on its Its own solid market network provides users with complete after-sales services. What's more important is that compared with the general brand memory sticks on the market, Winward's price is very low, basically similar to other brands' HY and LG sticks. It is a good choice for ordinary users.

Conclusion

Due to the needs of manufacturers, users, and channels, the future memory market will also enter an era of brand competition. Each manufacturer will continue to develop and improve its products and services. Because they understand that only the best brands and the best products can give brands and companies maximum development. After the fight that is about to begin soon, maybe we will be happy to see the McDonald's and Ferrari of memory come out in front of us. Xinhua News Agency in Beijing sent a special call on January 27 to focus on the development status of the fund. The China Social Survey conducted a random questionnaire survey among 1,500 members of the public in Beijing, Shanghai, Guangzhou, Shenzhen and other places. The survey shows that 60% of the respondents invest in funds, 7.8% of fund holders said they have made a lot of profits, 19.1% have made a slight profit, 23% have neither lost money nor made a profit, and 50.1% of investors have not seen any profits yet. hope.

Relevant people said that many fund investors entered the fund market by purchasing newly issued funds, and 70% of newly established funds suffered losses, which undoubtedly caused a major blow to the confidence of fund investors. When asked "How confident are you about investing in funds in the future?" 16% of the respondents said they were very confident; 27% said they were relatively confident; 39% said they had average confidence. ; 18% of the respondents expressed no confidence.

Although many members of the public are willing to invest in funds, considering the losses of newly established funds in 2004 and the many uncertain factors affecting the development of the fund industry in the capital market in 2005, investors face different risks and returns in the market. Be cautious when choosing the characteristics of fund varieties.

As to the question "Will you increase investment costs in funds in 2005?", 21% of the respondents said they would; 56% said it depends on the situation; 23% said no. meeting. It can be seen that most of the public holds a wait-and-see attitude.

In the survey, when asked "What factors will you look at when choosing funds in the future?" 68% of the respondents said brand.