In order to standardize the development of public welfare undertakings, the Alibaba Public Welfare Foundation jointly established by Alibaba Group and its subsidiaries has been approved by the Ministry of Civil Affairs, and Ma Yun has become the first volunteer of the foundation. Jin, secretary-general of Alibaba Public Welfare Foundation, said that the combination of public welfare and business model is Ali's unique public welfare model. In February, the Foundation will take the lead in electing 10 members of the public welfare project review committee among employees of Alibaba Group, which will not only allow employees to directly participate in the review and decision-making of public welfare projects, but also enhance the public welfare awareness of all employees. 20 10 in may, Alibaba group announced that from 20 10, 0.3% of the group's annual income will be used as public welfare fund, mainly for environmental protection, which is the first environmental protection fund of domestic internet enterprises.