Shengxing is a community group buying project incubated by Furong Shengxing.

In September 2018, Xu Xin of Capital Today led the investment, and Jinshajiang Venture Capital and Zhen Fund invested tens of millions of dollars in Series A investment.

The sales volume in Changsha market exceeded 400,000 orders that day.

Community group buying, as a new retail model that uses communities as sales nodes, sprouted in Changsha in 2016.

In just two years, it spread across the country like a spark.

In the past six months, top players in the community group buying circle, such as Shengxing Youpin, Shihui Group, and Meituan Select Group, have raised a total of more than 4 billion.

First-line funds such as IDG Investment, Zhen Fund, and Sequoia Fund have entered the market.

All entrepreneurs and investors are optimistic about the potential of community group buying as the next billion-dollar market.

In this context, for today’s community group buying entrepreneurship, whether there are customers is no longer a problem.

The real key is how to create distinctiveness and competitiveness.

Today Hongyan Information will give you the answers one by one.

By observing Shengxing’s preferred community group buying platform, Shengxing selected the manager of a community store as the group leader.

No, according to the wisdom of the team leader, the performance of community stores is no less than that of community mom-and-pop stores.

Why choose a community mom-and-pop shop to be the platform leader?

There are three reasons: 1. In the community, the affinity and social network of mom-and-pop stores are not inferior to those of Ma Bao.

Having a close relationship with community owners and trusting each other makes it easy to build communities and attract new communities; 2. According to statistics, there are about 7 million small community stores in the country, accounting for almost 40% of the entire retail channel shipments

, far surpassing all types of convenience stores, and there is huge room for exploration; 3. Choosing community mom-and-pop stores as the leader of the platform complies with an extremely important economic trend in the current market sinking.

With the popularity of mobile Internet, e-commerce is no longer exclusive to first- and second-tier cities.

Consumer groups in third-tier cities and even towns are gradually rising and becoming a force that cannot be ignored, and the market is gradually sinking.

The slogan that 300 million people are fighting for is not an exaggeration at all.

The market has huge incremental dividends, especially the thriving preferred community group buying model platform.

Whether online or offline, the retail formats in first- and second-tier cities are extremely complete, and community group buying can only be used as a supplement and substitute to a large extent; while in third- and fourth-tier cities and towns, the opposite is true, with imperfect retail channels and e-commerce penetration.

The rate is low and logistics and distribution are difficult.

Community group buying has the opportunity to become a mainstream e-commerce channel.

It can be said that community group buying such as new retail and social e-commerce is itself a model of market sinking.

As the mainstream retail channel in third- and fourth-tier towns, mom-and-pop stores contain unlimited energy!

After determining the core competitiveness and features, all that remains is to build a platform with complete systems and powerful functions.

Hongyan Information’s thriving community group buying model system exists for this reason.

Our small community group buying solution provides a complete set of solutions for the node (head) development of mom-and-pop stores, community user development, transaction convenience, and scale expansion: 1. The carousel picture on the homepage of the mini program and the speed dial at the bottom ensure communication

Smooth channels.

The generous commission system attracts mom-and-pop shops to join.

The Team Leader Mini Program reduces the workload and management difficulty of mom-and-pop shops, helping the platform to quickly develop mom-and-pop shops, cover more communities, and quickly expand the size of the town; 2. The platform can place X display stands at the nodes of mom-and-pop shops, distribute leaflets, etc.

Guide consumers to use mini programs.

At the same time, the platform adopts a points and distribution commission mechanism to encourage customers to share and attract new customers, thereby obtaining points and commissions, achieving the effect of customer promotion and online fission.

In addition, the platform can configure the team leader assistant role for the team leader to help the team leader manage the community, maintain member relationships, enhance member stickiness, and retain customers; 3. The homepage of the mini program provides flash points and group entry parts.

Each action 4. After the scale of the platform develops to a certain level, it can further cooperate with mom-and-pop stores, set up platform membership counters in the mom-and-pop stores, expand product categories and sales channel platforms, and supplement the original products of the mom-and-pop stores.

Some platform products can also be placed on the counter as offline displays to guide consumers to place orders in mini programs.

Hongyan Information empowers traditional industries with small programs and gives the industry a technological soul. It helps you stand in the community group buying trend, spread your wings and realize your entrepreneurial dreams!

Related Q&A: Related Q&A: Tencent invested another US$100 million in Xingsheng Youxuan, which valued the latter at US$5 billion.

Can Xingsheng Youxuan become the winner of community group buying?

Tencent is really smart in terms of business layout, which is all in the form of investment, so Tencent only cooperates with these platforms in the form of resources, and will not cause huge hidden dangers to Tencent. For example, anti-monopoly regulations do not target

Tencent makes a move, this is the most interesting thing!

Xingsheng Youxuan has received investment from Tencent, and it also received investment from JD.com some time ago!

To be honest, if Tencent has entered the stage of strategic investment, although the country has issued policies that cannot use price tactics to gain market position, this does not mean that Tencent’s social traffic is not allowed to be injected into Xingsheng Youxuan.

The preferred community group buying is carried out through the community, so if with the blessing of Tencent, there will be a traffic entrance in the WeChat payment area in the future, that would be extraordinary.