1. Revenue decline: In 2022, the revenue of three squirrels declined for the third consecutive year, and the decline rate further expanded from the previous 3.72% and 0.24% to 25.35%.
2. Decline in net profit: In 2022, the net profit of three squirrels returning to their mothers was 65.438+0.29 billion yuan, which was a low level since 2065.438+06.
3. Store closing and layoffs: The company closed more than 500 stores and laid off nearly 2,000 people, indicating that the company is carrying out business adjustment and cost control.
4. Offline distribution business: Despite the challenges, the three squirrels said on 202 1 that they would focus on offline distribution business. This business contributed 202 1 year income of160.9 billion yuan, up 38 16% year-on-year, accounting for 16.47% of the total income.
5. Concerns about foreign capital: At some point, it was reported that foreign capital showed interest in three squirrels, which meant that the company was attractive in the capital market.