The factory was temporarily shut down, and the 4S shop, secondary dealers and small and medium-sized automobile exhibition activities in the city were all affected by novel coronavirus, so it was difficult to operate normally. In previous years, the conventional marketing methods were at their wit's end, and there was almost no passenger flow to the store. Whether it is the link of selling cars or the link of after-sales, the transaction amount has fallen to the limit, and the capital conversion rate has suffered a serious loss.
car companies and dealers report to reduce the burden!
among many car companies that actively "reduce the burden" on dealers, there are various forms of support policies, but after careful summary, they can be roughly divided into the following categories:
1. Cancel the sales tasks in February: car companies actively reduce or cancel the sales tasks of dealers during the epidemic, and do not assess the assessment tasks or lower the assessment indicators.
2. Brand-new car purchase finance: various ways and means such as rebate subsidy, interest discount and interest rate reduction, extension of subsidy duration and adjustment of dealer inventory structure are adopted to reduce the financial pressure on dealers.
3. Enhance the new way of online car purchase/car viewing: mainstream car companies use the popular short video platform, live broadcast platform and online AR or 3D real-life online car viewing channels to enhance the visual effect, and at the same time, enhance the immersive viewing effect, assist dealers to enhance customer clues, and further solve the difficulty of users buying cars in stores during the epidemic.
some car companies don't make cars, but make masks to survive!
SAIC-GM-Wuling announced through the official WeChat official account that in order to support the front-line epidemic prevention and control, with the strong support of Liuzhou municipal government, Guangxi Construction Engineering Group will rebuild Wuling's "dust-free workshop" to create conditions for mask production. At the same time, Wuling will also cooperate with suppliers to transform the production line, so as to produce masks and help prevent and control the epidemic with practical actions.
It is reported that this "temporary workshop" will be equipped with 14 production lines, of which 4 are N95 masks production lines and the other 1 are general medical masks production lines. After putting into production, it is estimated that the daily output will reach 1.7 million, which will effectively alleviate the mask shortage in Guangxi.
BYD has donated RMB 1 million and mask materials worth 1 million to Wuhan at the beginning of the epidemic. However, in the face of the increasingly fierce epidemic and the increasing shortage of medical supplies, BYD decided to "do it yourself".
on February 8th, BYD officially issued a document, saying that in order to alleviate the shortage of protective materials, BYD has started to design and manufacture production equipment for masks and disinfectant. It is expected that "BYD masks" and "BYD disinfectant" will be mass-produced around February 17th, and the output of masks is expected to reach 5 million/day at the end of the month, while the production capacity of disinfectant is 5, bottles/day.
On February 6th, the leaders of Guangzhou Automobile Group went to the factory of "Kuaiyuda", a mask manufacturer, in Dongguan to learn about the assembly and manufacturing process of the equipment and study the feasibility of converting the production line into masks. At present, GAC has been fully allocating resources, trying to put into the production and manufacture of masks as soon as possible without affecting the production of the whole vehicle, and has also begun to train relevant technicians in order to master the production technology and process of masks as soon as possible.
China Automobile Distribution Association appeals to the society
1. The outbreak of the epidemic has brought great pressure to the automobile industry. To ensure the long-term stable and healthy development of the industrial chain, both the production and circulation parties need to work together, keep close communication at all times, and constantly strengthen efficient coordination. The more complicated and severe the epidemic prevention and control work is, the more it needs manufacturers to practice their initial mission with practical actions, and the more it needs to promote production and business recovery in a timely, scientific and efficient manner. Only by strengthening confidence and helping each other in the same boat can we overcome the difficulties and overcome the epidemic.
second, automobile manufacturers should take active and pragmatic measures to fully relieve the "epidemic" of dealer partners, put the protection of dealer safety in a more prominent position, minimize the loss of dealers and protect the healthy operation of channels to the greatest extent. We will comprehensively revise and exempt the management assessment and index setting of dealers during the "war epidemic" period, and fully promote and implement the incentives and subsidies for dealers' various business policies. Adjust all kinds of business meeting forms in time, replace offline with online, reduce gathering and flow, and save costs. Strengthen various operations and technical support in a timely manner to improve the dealer's ability to deal with emergencies. Volvo, Jaguar Land Rover, GAC Toyota and other brands have successively issued policies to help dealers, which are worth learning from the industry and are well received by dealers. It is the best measure to show that manufacturers can tide over difficulties and support each other.
third, local governments at all levels give enterprises such as car sales and services in distress support policies to help enterprises stabilize their posts, and formulate policies to reduce or postpone the payment of taxes and fees such as social security fund, value-added tax, land tax and administrative fees, so as to support car sales and services enterprises to do a good job in car sales and services during the "war epidemic", stabilize the employment team and ensure social needs.
4. All banking and insurance institutions should implement the spirit of the Notice on Strengthening Financial Services of Banking and Insurance Industry and Doing a Good Job in Prevention and Control of Pneumonia Infected in novel coronavirus (No.221 of the Banking and Insurance Regulatory Commission), and issue an implementation plan to ensure smooth financial services during the period affected by the epidemic and do a good job in financial services for trapped enterprises. We will not blindly lend, cut off or suppress loans, and support all kinds of trapped enterprises, including automobile sales and service enterprises, to reduce the impact of epidemic disasters by lowering loan interest rates, improving loan renewal policies, and increasing credit loans and medium and long-term loans.
5. Automobile sales and service enterprises should put the life safety and health of employees and consumers in the first place. Take the initiative to do a good job in changing the business concept and service mode during the "war epidemic", adjust and implement more accurate services, provide a more assured consumer experience, and let consumers buy cars and use cars with peace of mind.
conclusion: on the whole, most auto companies have taken measures such as canceling or lowering the sales assessment in February and the first quarter, as well as financial support, in order to resist the fluctuations and risks brought by the epidemic to the auto market. It is predicted that more car companies will launch "decompression" policies for dealers in the future, because it is almost difficult for major dealers to complete the assessment when "isolation" becomes a hot topic, and the "decompression" policies of car companies just let dealers feel a warm current in the chilling epidemic and tide over the difficulties together.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.