History of Geely Automobile Company As the earliest private enterprise in China that entered the automobile industry and gained rapid development, Geely Holding Group has become an important member of the "3+6" pattern of domestic car manufacturing industry, and is striking on the international automobile industry stage with the qualification of "China's own brand" and the attitude of independent innovation, becoming a well-deserved spokesperson for China cars to go global. Looking back on the development history of Geely, anyone who knows a little about China's automobile industry will admit that this is indeed a miracle. Anyone with a slight national complex will be in awe of Geely's persistence and hardship in building national cars. In October, 25, the "Seminar on Geely Phenomenon" held by the Ministry of Science and Technology even commented on Geely in such enthusiastic language: a large developing country with a population of 1.3 billion cannot truly stand on its own feet among the nations of the world without a soul like Geely and a backbone like Geely. Peeling off the "aristocratic" coat of the car In 1997, Li Shufu, chairman of Geely Group, walked into a knee-deep field in the east of Linhai City and began his dream of building a car. In August of the following year, when the first Geely car was driven off the assembly line amid the celebratory firecrackers, people read such words on the hung red banner: "Build a good car that ordinary people can afford!" Prior to this, in China, despite years of reform and opening up, cars were still the mounts of "mayors" and "directors", and the patents of "bosses" and "bosses". There were either "official cars" or "commercial cars" running on the streets. In 1998, due to the advent of Geely car, all kinds of dazzling coats put on the car began to peel off one by one like the old paint on the gods. First of all, the price. As soon as the Geely sedan with a price of 4, yuan or 5, yuan went on the market, it naturally caused a great sensation in the China automobile market. Many joint-venture brand cars, even if they are unwilling, have to lower their heads. However, what is more important is not the return of prices, but the return of ideas. This ordinary means of transportation from the western industrial civilization, which was pseudo-noble in the eyes of China people, was ruthlessly swept to the ground by Li Shufu, and its true nature was restored. What is a car? It's just four wheels, two sofas and an iron shell! We must let Geely cars travel all over the world instead of letting foreign cars travel all over China! Li Shufu used this seemingly arrogant language to completely refresh people's understanding of cars and subvert China people's awe of making cars. This kind of refreshing and subversion is no less than an ideological liberation of the car industry in China. Before that, pessimistic and obscene arguments such as "China can't build its own brand car in 2 years", "China can't build its own engine and gearbox" and "China doesn't need to build its own brand car" were everywhere, which stifled the will of China autobots to innovate independently. After that, an endless stream of China entrepreneurs followed Geely's footsteps and joined the ranks of independent research and development of China brand cars. A force that can compete with foreign businessmen, make the world auto giants dare not underestimate, and make the international media exclaim that "China car is coming" has finally formed on the land of China. Geely's concept innovation has made a revolution in China's automobile industry. Building a Strong "Geely Legion" Li Shufu is addicted to "talent". With the development of automobile industry in China for decades, a large number of automobile technical talents with excellent morality and fragrance have been accumulated. These outstanding people share the same belief that they expect to make contributions in the upsurge of revitalizing China's automobile industry. However, the influx of joint ventures has ruthlessly stifled the enthusiasm of the elites to prove their value. When Li Shufu, who is determined to "build a good car that ordinary people can afford" and "let Geely cars travel all over the world", raises the banner of "recruiting talents and talents", it is not surprising that those who "defected" are like crucian carp crossing the river. In just a few years, Geely's talents have gathered, and there are more than 9 professionals with stunts. Among them, there are 2 academicians of the Academy of Engineering, 8 foreign experts, dozens of doctors, hundreds of masters, hundreds of senior engineers and researcher-level senior engineers. These top talents from all over the world, using their professional knowledge and experience, began to play a role in Geely's decision-making level, technical management level, manufacturing level and other levels and fields, and gradually formed a development model of independent innovation in science and technology, which quickly changed the face of Geely. In just a few years, Geely has successfully developed and put into production nine series of different models. Among them, Beauty Leopard and Freedom Ship have become synonymous with China's own brand cars at home and abroad, and six new models have been put into production recently. In terms of development means, Geely has quickly moved closer to the advanced level in the world. At present, it has fully developed a full-scale development method and has the research and development ability to develop 2-3 new models every year. Gradually master the research and development technology of car core components, and realize the design and manufacture of the first automatic transmission in China and the only automatic transmission in China so far, the design and manufacture of the electronic intelligent power-assisted steering system, the design and manufacture of the world-leading domestic leading high-power engine, and the comprehensive application of vehicle design, matching, testing and verification technology. Today, Geely has formed a product spectrum of more than 3 varieties in 9 series, including Haoqing, US-Japan, Uniou, SRV, Beauty Leopard, Huapu, Freedom Ship, Geely King Kong and Yuanjing, with 8 series engines ranging from 1.L to 1.8L and 8 series transmissions such as JLS16 and Z11. Li Shufu not only pays attention to "attracting talents", but also pays more attention to "cultivating talents". From 1998 to 25, Geely successively established Zhejiang Geely Automobile Industry School, Zhejiang Geely Technician College, Beijing geely university and Sanya College of Hainan University in Linhai, Beijing and Hainan to train professional automobile mechanics, technicians and all kinds of automobile talents. In 27, Geely founded the first "Zhejiang Geely Automobile Engineering Institute" in China to train senior professionals in the industry. At the same time of running the school, Geely also set up the "Future Talent Fund" to train 1, college students with good academic performance, strong entrepreneurial spirit, no fear of hardship and dedication, but poor families for Geely's future career. Li Shufu recently announced in an interview that according to the plan of Geely Automobile's annual production and sales of 2 million vehicles, Geely needs nearly 2, employees. Therefore, we plan to increase the number of students in Geely to 1,, with an average of 2,-3, graduates each year and 1,-2, people working in Geely each year. After another 1 years of development, a Geely group company with an annual production and sales of 2 million cars has a basic talent guarantee. Only independent development can make your own destiny. Li Shufu repeatedly stressed on many occasions: "Independent brands, independent intellectual property rights and independent development, that is, sovereign economy, must be in your own hands." After entering the car industry, how did Geely always hold this "sovereignty" in its own hands? First, make great efforts to conquer the research and development technology of car core components. Li Shufu pointed out that Geely must have its own engine, gearbox and vehicle technology. Therefore, Geely has invested heavily in building a modern automobile research institute, a modern basic, electrical, road simulation and multifunctional laboratory, and a modern gearbox and engine factory ... There are naturally numerous difficulties and obstacles in the process, which need not be described in detail here. The result is that the 479Q engine is off the assembly line, the MR479Q series engine has passed the national appraisal, and the electric power steering system has been successfully developed ... A series of successes indicate that Geely is fully equipped. Of course, insisting on independent development is not "starting from scratch", let alone "behind closed doors". On the contrary, the more Geely insists on independence, the more it pays attention to absorbing the world's advanced technology. Geely has no joint venture with any automobile company in the world, but it has technical cooperation with dozens of automobile technology and related professional companies in the world, including striking cooperation with British manganese copper to build a world-famous taxi. This is a cooperation with 1% autonomy, and Geely has full voice. This is also the "mystery" where Geely can quickly catch up with the international advanced car-making level in a relatively short period of time. The second is to gradually realize the full localization of parts and components. After more than 2 years of reform and opening up, China's textile, hardware, machinery, molds, plastics, rubber, electronic appliances, petrochemical, computer engineering, information technology and other industries have developed rapidly. From this, Li Shufu thinks that integrating the related technologies of these industries and optimizing them through technology integration is a China automobile. It is through this integration that Geely has established partnerships with many domestic auto parts manufacturers, and through the exchange and interaction of knowledge, it has formed a core parts supply system dominated by local enterprises. As a result, Geely's sales volume has increased geometrically: from 1,6 vehicles in 1999 to 1, vehicles, 2, vehicles, 4, vehicles, 8, vehicles, 1, vehicles and 15, vehicles until 2.4 vehicles in 26. In 27, the group targeted 29, vehicles. Independent innovation, independent brand, independent intellectual property rights. Geely, a "scientific and technological innovation development model", has achieved brilliant results.

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