Introduction: I remember that many years ago, I read the survey of the highest salary in the world published by the professional journal Alpha. The highest salary in the world is the fund manager. Here is the core competitiveness of the real estate company I brought to you, and I hope it will help you.
Last year, the average annual income of the top 25 hedge fund managers soared by 57% to $570 million. Among them is James, founder of Renaissance Technology Company? Simmons topped the list with revenue of $654.38+0.7 billion; Ken, founder of Citadel Investment Company? Griffin and Edward, founder of ESL Investment Company? Lambert ranked second and third with revenues of $654.38+04 billion and $654.38+03 billion. Soros, who is widely known, ranks fourth with a revenue of $950 million.
In the top ten CEO compensation rankings published by Forbes in 2006, Steve of Apple ranked first. Jobs has only $647 million, and Dell CEO Michael? Michael dell ranked sixth with US$ 65,438+US$ 53 million; Cisco CEO John? Chambers ranked 15 with $765438+$3300; At&T Company. T CEO Edward? Whitaker ranked 25th with only $42.25 million.
To 20 1 1, the first place is: Apple CEO Tim? Tim Cook, $378 million, 2nd place: Larry, CEO of Oracle Bone Inscriptions Company? Larry Ellison, $77.6 million, third place: Ronald, CEO of J.C. Penny? Ronald Johnson, $53.3 million. The data shows that the profits created by entities such as Apple are increasing, but the salary of Apple CEO is decreasing.
According to the data released by Alpha 20 1 1, the highest salary in the world is a new generation of "king of hedging" Simmons, whose salary is $2.5 billion, the second-ranked Paulson's income is 2 billion, and the third-ranked Harold is/kloc-0.5 billion. In contrast, the third income of the CEO of the entity company is only a fraction of the third income of the fund company, which is really sad.
I believe no one thinks that Steve of Apple? Jobs, Cook, Dell CEO Michael? Dell, Cisco CEO John? World-class CEOs such as Chambers will create less value than those fund managers, but why are their salaries much lower than those of top fund managers?
The answer lies in the efficiency of resource use and system design. Wal-Mart's profit is tens of billions of dollars, but Wal-Mart has more than two million employees and thousands of big stores all over the world, so the per capita profit is not high and it takes up a lot of fashion resources. The same per capita profit may be that a fund manager supports tens of thousands of Wal-Mart employees, such as 201kloc-0/Simmons, the highest paid person in the world. He works in Renaissancr R technology hedge fund company, but he is also a math professor himself. He uses computer models to make a profit, and he basically doesn't need people!
On the other hand, the more we rely on the benefits created by tangible assets, the simpler the institutional arrangement, the easier it is to replicate in the industry, and the less difficult it is to manage (the salary will naturally be less). The more we rely on the benefits created by intangible assets, the more complicated the institutional arrangements, the more difficult it is to replicate in the industry, and the more difficult it is to manage (the salary is naturally high).
This can also be proved by industry statistics. Among the executives of listed companies in 22 industries in Chinese mainland, the highest annual salary per capita is the financial insurance company, reaching 757,600 yuan; The lowest is the wooden furniture industry and the textile and garment industry, with only 88 1.000 yuan and1.560 yuan respectively.
Therefore, the law of market return is: per capita profit from an individual's point of view, and asset nature (type or type) from an industry's point of view. From this perspective, the competitiveness of real estate companies will have a completely different perspective.
If the real estate industry includes everything from design to architecture to property, the per capita profit is very low, and it is very difficult to expand and replicate. So, strictly speaking, the real estate company is actually a? Integration? Integration? What is the nature of the company and the core of creating profits for real estate companies? Integration point? , not in business.
In this way, the problem is simple. What is the integration point chosen by real estate companies? The answer is not difficult to answer, that is, the most valuable part of market exchange-in the long run, the scarce resources with the most customer value determine the profit output.
Take the fund as an example. Why is the salary of fund managers high? Even much higher than the Nobel Prize? The reason lies in property right design and market-oriented operation mode. The stock market is a market where market information analysis and intuitive judgment coexist, and it is also a market with possibilities. Sitting in the village? In the gambling market, the average person lacks such huge information processing ability, and even lacks enough funds to gamble. So the best way is to invest money in fund companies, and the easiest way to choose fund companies is to choose fund managers.
On the other hand, the stock market is essentially a trading market, which determines the immediacy of its output, that is, good or bad, can instantly distinguish between high and low, gains and losses, and can instantly prove that the rules of the game are clear. ? Big apartment? Market design makes fund managers the people with the highest value of human resources. Conversely, fund managers are also one of the most transparent people in the market, and their transparency can be comparable to that of entertainment stars.
According to this principle, the competitiveness of real estate companies actually depends on which factors in real estate companies have the greatest impact on profits. In the past, real estate relied on land and finance to integrate resources, especially land. But who decides the value of the land? The answers are urbanization (land value) and owner's living value (life value).
This means that, fundamentally speaking, the ability of real estate industry integration is the design ability of land value and the service ability of life value (finance is actually produced from this, and it is the arrangement of time and space for the owner's life value), and these two abilities are the most valuable for the industrial chain.
This positioning is very important for real estate companies, because it truly liberates the tertiary industry attribute of real estate (real estate is the tertiary industry), and the essence of real estate is service, not manufacturing (China real estate developers are currently building houses to make money, which is theoretically the secondary industry).
This is also the difference. The tertiary industry has much higher requirements for the system than the primary industry and the secondary industry. As Professor Chen Zhiwu of Yale University pointed out, the rule of law is positively related to the development of the tertiary industry. Countries lacking institutional capital are more conducive to the development of manufacturing industry than to the development of tertiary industry.
This is because in the manufacturing industry, it is mainly obtained by labor advantage and so-called product cost performance, and the requirements for the system are not high. Conversely, the service industry pays more attention to the value of honesty and contract, and has higher requirements for institutional mechanisms. This explains why the manufacturing industry can also develop in China (not to mention the manufacturing industry can give full play to China's labor advantage), while the securities market is difficult to develop in China.
China real estate enterprises take the road of manufacturing innovation similar to service industry, or what? Institutional capital? Road? Or take the road of product hardware functionalization similar to manufacturing? Obviously, China real estate companies are taking the road of manufacturing, which is closer to the secondary industry, but far from the real tertiary industry. Many real estate companies are? Project company? And the project company is essentially engaged in? Manufacturing? , not the service.
From this perspective, we can easily see that the competitiveness of real estate companies lies in people's ability, not resources; It lies in service ability, not hardware ability; Specifically reflected in industrial factors, the competitiveness of real estate companies is product design ability based on customer value, property service ability based on owner's happiness, and financial innovation ability based on social resources. These three capabilities are the real competitiveness of real estate. If these three capabilities are misplaced, it will inevitably lead to the emergence of this industry? Bad money drives out good money? In this sense, what is the purpose of macro-control? I think it is to improve the competitiveness of real estate companies, let some incompetent companies quit the industry, and achieve balanced economic growth.
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