Since entering 2019, the Internet has been flooded with news related to theatrical movies more and more frequently, such as "The Wandering Earth opens a new era of Chinese science fiction", "Hello teacher, low-cost movies are greatly recycled", "Avengers 4 has a box office of over 3.8 billion", "

News such as "Wu Jing, the first Mainland actor with a box office of over 10 billion", "If you can love like this, the ratings will break 1" have successively occupied Weibo hot searches... Starting from 2018, "I'm Not the God of Medicine", "

"The Unknown" and other good films are emerging one after another, and data such as single-day box office records and mainland's top ten lists are constantly being refreshed... The rapid growth of the Chinese film market is obvious, and it has gradually achieved the box office of good films.

A win-win situation.

The development status of the film and television industry 01 The box office has soared, and the data illustrates the trend; in 2018, the mainland movie box office exceeded the 60 billion mark, and is expected to become the world's largest movie market in 2020.

In 2018, the number of screens in our country has reached 60,079, and the country has clearly defined goals and tasks. The number of screens will reach more than 80,000 by 2020. You can imagine how high the box office will be in the future!

In 2018, the number of annual moviegoers in my country hit a new high, reaching 1.716 billion.

As people's living standards gradually improve, movies have become one of the ways of entertainment in people's daily lives. Consumers' demand for watching movies is growing day by day, and the internal driving force for consumption continues to increase.

From the box office data that is rising year by year and the phenomenal movie data that continues to break through, it is not difficult to see that the cultural industry is taking off and developing in the direction of becoming the pillar of the national economy.

At the same time, the film and television cultural industry accounts for the proportion of the world cultural market: the United States accounts for 43%, and China accounts for less than 5%!

The proportion of the film and television cultural industry in GDP: the United States accounts for 21%, and China only 2.5%!

On the basis that the Chinese film market has become the second largest in the world, we still have a lot of room for development.

02 Chinese blockbusters perform outstandingly; China’s film and television industry is also showing a good trend in terms of international influence.

On the one hand, Chinese blockbusters are getting better and better in terms of output and social effects, winning the trust of domestic audiences; on the other hand, there is also a continuous upward trend in the expansion of overseas markets, which is very important for promoting our country's cultural value system and its

Soft power plays a positive role.

03 Box office reputation is positively correlated, and good movies are coming in the spring; in 2018, the film and television industry’s growth will be of better quality, and annual satisfaction will be significantly improved.

As early as the end of 2017, the film authorities named 2018 as the "Year of Chinese Film Quality Promotion."

One year has passed. In 2018, the Chinese film market not only ended successfully with a box office of over 60 billion yuan, but also the annual audience satisfaction with key domestic films increased significantly.

According to the film e-government platform of the State Administration of Press, Publication, Radio, Film and Television on December 13, the State Film Administration recently issued the "Opinions on Accelerating the Construction of Cinemas to Promote the Prosperity and Development of the Film Market."

The goals and tasks set forth in the document are: First, by 2020, the total number of cinema screens in urban cinema lines across the country will reach more than 80,000, and the distribution of cinemas and screens will be more reasonable and more consistent with the level of urbanization and population distribution.

Second, the quality of cinema construction in large and medium-sized cities has been improved, advanced projection technology and facilities have been widely used, and the movie-watching experience such as comfort has been further improved.

Third, the number of cinemas in county-level cities has grown steadily, and the number of township cinemas joining urban cinema chains in qualified areas has grown rapidly.

Fourth, the reform of the cinema chain system continues to deepen, and a number of large-scale backbone cinema chains with strong strength, standardized operations and asset linkage have emerged. Characteristic cinema chains have formed differentiated advantages.

The main measures proposed in the document include: accelerating the construction and development of cinemas, deepening the reform of the cinema chain system, accelerating the development of specialty cinema chains, and standardizing the development of on-demand cinemas and on-demand cinema chains.

This includes funding for cinemas to install advanced technological equipment such as giant screen systems and laser projectors through special funds for the development of the national film industry.

The amount of funding shall not exceed 20% of the equipment purchase expenditure, and each theater shall not exceed 500,000 yuan.

It also includes encouraging cinema chain companies to merge, acquire, and reorganize in accordance with laws and regulations.

Encourage the integration of cinema chains across regions and ownership structures, and promote the large-scale and intensive development of cinema chains.

The development prospects of movies are relatively bright, so we must choose good movies to invest in so that we can make profits without risk.

How can we make investment in movies profitable?

We need to start from the following aspects: Reputation: Whether a movie has a good box office has a lot to do with the movie's reputation. For some special schedules, there will definitely be a bunch of movies released together. At this time, the movie's reputation

This is very important. Movies with good reputation will have more box office appeal and higher box office. However, the box office of movies with poor reputation may be affected by the theme: the factors that determine the reputation of a movie must also be related to the theme of the movie.

.

For example, last summer's "I'm Not the God of Medicine" exposed the reality of social medical care. Medical topics that the public pays close attention to are undoubtedly one of the driving forces for movie viewing.

For example, comedy themes have always been popular among the public. With so much social pressure, there is always a need for some jokes to relieve it.