At 10:50 on March 10 this year, SOHO China finally returned to the public eye with the news that its stock price had soared.

On the same day, it was rumored that Blackstone Group was negotiating with SOHO China on the privatization of the latter, with the transaction value being US$4 billion (approximately RMB 27.8 billion, HK$33.1 billion).

After the news came out, SOHO China surged straight up, rising 37.58% before an emergency suspension.

When the news came out, public opinion was in an uproar. Although SOHO China finally avenged its shame after so many years, Pan Shiyi's personal image collapsed.

So, behind the soaring stock price of SOHO China and Pan Shiyi's escape, what lessons can be provided to real estate companies?

First, as the real estate industry is a pillar industry of China’s economy, developers should have feelings for their family and country.

Due to the characteristics of real estate development, many rich people have been produced in this industry.

On the Hurun Global Rich List, the number of real estate tycoons is second only to technology, and the developers of "Fu Er Si Jin" should have feelings about family and country. In this regard, Li Ka-shing is a negative case.

Li Ka-shing said, "Professionally, I am a pure businessman. Don't use those empty morals to measure me."

Wherever there is a return, I will invest.

Where there is risk, there is clearance.

?Under the guidance of this understanding, Li Ka-shing's behavior in recent years has repeatedly attracted criticism. After cashing out in the mainland, he transferred large amounts of assets overseas, especially in the UK, investing in power, telecommunications, terminals, etc.

Regarding Li Ka-shing's approach, the glass king Cao Dewang, who is worried about real estate, commented this way: "Li Ka-shing has taken a bad lead in this matter."

As a Chinese, even if the domestic economy is not good, we should not evacuate.

This is your homeland.

You should live or die with your motherland.

?Pan Shiyi is also known as "Li Ka-shing's second" due to his frequent sales of mainland assets in recent years.

Second, responsible entrepreneurs should be able to balance the relationship between social responsibility and wealth, especially developers.

Third, when the real estate landscape changes, transforming into a real estate company is an inevitable choice, but how to transform is a question that requires careful consideration.

At that time, SOHO China made the decision to transform because Pan Shiyi believed that the property market controls launched in 2012 were the strictest in history, and it was an inevitable trend to promote a reasonable return of housing prices.

Therefore, he believed that it was better to own property than to hold RMB, so he chose to become a chartered company.

However, it turns out that it was this decision that caused SOHO China to gradually leave the industry of the top 100 real estate companies.