Policy boost. According to the Reply on Agreeing to Establish China (Hangzhou) cross-border electronic commerce Comprehensive Experimental Zone issued by the State Council on March 12, 2023, it means that the development of cross-border e-commerce will be further "loosened" from the policy level, and various obstacles faced in cross-border e-commerce practice will be gradually solved. Due to the strong demand of domestic consumers, major e-commerce companies are accelerating the layout of overseas import markets. These include Tmall International and JD.COM. COM's overseas purchases have been launched one after another, and Amazon has also launched a global product line with Shanghai Free Trade Zone as the entrance. In the current fierce competition in the domestic e-commerce market, cross-border e-commerce services are expected to give birth to a number of new Internet upstarts.