ESG is the abbreviation of environment, social responsibility and corporate governance, and it is a new investment method that advocates responsible investment and promotes sustainable development. To put it simply, when making investments, fund managers incorporate the above three most important factors into investment analysis, evaluate the sustainability and social impact of business operations, and aim at obtaining long-term stable excess returns.

How to buy a fund?

The fund purchase method is very simple. Common purchase channels include Alipay, WeChat, Tian Tian Fund Network, banks, major securities companies' apps, and fund-specific apps. The third-party consignment platform can be purchased directly, and the funds purchased on the third-party consignment platform usually belong to OTC funds.