Question 2: What is the prospect of e-commerce? In the field of online shopping, it still maintains a high growth trend. According to Foresight's Analysis Report on Market Foresight and Investment Strategic Planning of E-commerce Industry in China, the scale of e-commerce market in China has reached about 15 trillion.
With the continuous maturity of this field, e-commerce is actively optimizing logistics and after-sales while expanding categories, and has now entered a high-speed development track. In the future, cross-border shopping, channel sinking and rural e-commerce will also become the focus of investors' attention. But in some vertical areas, such as home improvement, maternal and child, medical care and so on. It also leads the e-commerce industry to go deeper.
Obviously, B2C will become the main force leading the development of e-commerce industry in the future. De-intermediation and the gradual maturity of consumption concept, service level and product quality will become the main factors affecting users' decision-making. Investors who want to lay out in the B2C field need to strengthen in this respect.
Question 3: How to learn Internet e-commerce? In recent years, the e-commerce industry has developed rapidly. Due to the global economic contraction, the overall growth rate of e-commerce market in China slowed down in 20 12. In 20 12 years, the total transaction volume of domestic e-commerce reached 8. 1 trillion yuan. Judging from the market structure, online shopping finally broke through the trillion-dollar mark. Compared with 20 1 1 in the same period, it still improved, but B2B decreased by 2 percentage points in the same period. The main reason is that the growth rate of international trade dropped slightly in 20 12, and these external macro factors restricted the internal environmental factors.
The current economic environment has a great influence on the e-commerce behavior among enterprises, and the scale of B2B transactions accounts for more than 80% of the whole e-commerce. The slowdown of B2B market scale in 20 12 years directly affected the overall scale growth.
In 20 13, the e-commerce industry entered the adjustment stage. For example, comprehensive e-commerce platforms such as JD.COM, Suning and Dangdang began to promote to the profitable market while maintaining their original market share. But it is undeniable that Alibaba's Taobao and Tmall Mall will still occupy the absolute share of e-commerce in China. At the same time, will the strategic adjustment of Alibaba 20 13 lead to the adjustment of e-commerce market share? It will take time to verify. This shows that e-commerce in vertical and market segments has gradually grown; Secondly, the group purchase (O2O) e-commerce continues to shuffle, and the industry ranking will surface.
In 20 13, the domestic e-commerce industry will undergo a new round of industry reshuffle, and the original narrow living space of second-and third-tier small and medium-sized e-commerce will be further squeezed. Large enterprises will invest more money in e-commerce industry to continuously expand market share.
From the development trend, the extension of e-commerce is spreading, and logistics-free e-commerce represented by financial products, tourism products and boutique consumption will become an important supplementary force of the whole market. After years of accumulation, fund business, ticketing and other market segments in financial products will become important circulation channels to compete with traditional channels. In 20 12, the Ministry of Commerce, the Ministry of Industry and Information Technology, the local economic and information commission and other regulatory units have included e-commerce development planning in the "Twelfth Five-Year Plan" scope. As a typical model for the new media economy to promote the upgrading of national industrial structure and GDP growth, the development of e-commerce enterprises in the future will be supported by more policy resources, and more enterprises with national prefix will also enter this rapidly developing market and become potential competitors of existing leading enterprises.
Question 4: Is e-commerce developing well? Learning e-commerce has many advantages.
First of all, e-commerce is a business activity centered on commodity exchange by means of information network technology; It can also be understood as trading activities and related services conducted on the Internet, Intranet and VAN (Value-added Network), which are electronic, networked and informationized in all aspects of traditional business activities.
E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business and trade activities around the world under the open network environment of the Internet, and realize online shopping for consumers, online trading for merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. Countries, scholars and business people have given many different definitions according to their respective positions in e-commerce and different angles and degrees of participation in e-commerce. E-commerce is divided into ABC, B2B, B2C, C2C, B2M, M2C, B2A (namely B2G), C2A (namely C2G), O2O, etc.
At the same time, network marketing is also the product of e-commerce, and for network marketing, we should make a good network marketing plan before doing it, so as to facilitate the implementation of the plan.
Secondly, the value of e-commerce lies in allowing consumers to shop and pay online through the network, saving time and space for customers and enterprises, greatly improving transaction efficiency and saving a lot of precious time, especially for busy office workers. 2 1 century, in today's diversified consumer information, it has become a habit for consumers to know the product information of local shopping malls through online channels such as Baidu micro-purchase, Taobao and Newegg. And then enjoy the fun of on-site shopping. E-commerce design, web design, foreign trade e-commerce, website construction, online shop operation, art design, etc.
Question 5: Which is more promising, online media or e-commerce? Online media and e-commerce are not at the same level. Online media delivers news to the public, and e-commerce introduces treasures to users through platforms and websites.
Question 6: What is the future employment direction of e-commerce? Are the prospects good? 1, employment direction: network marketing, e-commerce, network marketing!
2. Suitable for the work of e-commerce, 1: network promotion; 2. Network operation; 3. New media operation; 4. Marketing Commissioner; 5.SEO website operation; 6. SEM bidding, etc.
3. It is still very good to find a job in the e-commerce environment at present. Of course, you must drill, be precise, not a little.
Question 7: What are the employment prospects of e-commerce? Employment prospect of e-commerce major
Generally speaking, the "new economy" based on the Internet has created a large number of new jobs for the society, many of which were not available before, such as network management, network editing, website designers, network security engineers, system engineers, animation designers, database administrators, network application development engineers and online game designers. Many jobs have distinctive network characteristics, such as network business analyst, network product manager, network product channel specialist, website operation, promotion, customer service staff and so on. At the same time, like traditional enterprises, the human resources, finance, administration and other departments of network companies also need to attract a large number of outstanding talents. Generally speaking, the Internet is undoubtedly a sunrise industry, with a history of only ten years at home and abroad and a bright future.
E-commerce is an important application of Internet in business. In recent years, the online transaction volume has continued to increase, which shows that the demand for jobs has increased. Established companies such as Alibaba, HC and Dangdang have been recruiting people. Since last year, there has been a new wave of Internet craze. Many internet companies are rapidly expanding and need people after getting a lot of "venture capital" funds. The demand for talents from the Internet and e-commerce continues to heat up, which can be seen from the positions posted on major recruitment websites.
Now the industry is indeed prosperous, but this does not mean that "e-commerce graduates" will inevitably become sought-after talents. Internet companies and e-commerce enterprises need all kinds of talents: technology, products, marketing, sales, customer service, administration, finance, human resources and so on. E-commerce graduates can't get jobs without specific functional departments of enterprises and specific positions. Personally, the problem of "what is the employment prospect" needs case analysis, which is closely related to the university's own brand, professional education direction, personal comprehensive ability, employment area, personal skills and job hunting luck.
What are the employment prospects? Personally, I can't say a word clearly.
First of all, forget that you are a graduate of e-commerce and consider yourself a graduate of marketing. If the personnel department questions it, you say it's the marketing direction. Which e-commerce major has no business courses in marketing and network marketing? E-commerce students who graduated from real marketing have inherent advantages in the use of the Internet, but their shortcomings may be their understanding of consumer psychology and consumer behavior, and such books abound, so it is enough to read one casually. And there are too many jobs related to marketing, such as sales, customer service, promotion, public relations and business.
Secondly, you can go to foreign trade after your English level, which can be called the direction of international e-commerce. If you haven't taken a course in foreign trade practice, you can call it an elective course or an audit. I just need to make up for the interview secretly.
Three, technology through the test, familiar with software and hardware, master a development technology, you can apply for the corresponding technical positions. Or go to the IT and Internet industries to apply for sales and services, which requires an understanding of technology, which is not something that ordinary marketing students can do at once.
Fourthly, girls can consider applying for administrative posts, such as clerks, secretaries and assistants. Students majoring in e-commerce are more competitive because they are more adaptable to office automation and informatization. You don't have to be a secretary major.
Fifth, start your own business and look at your personal situation. It's too easy to open a shop online now. As long as you have something to sell, you can try it. You don't have to register with the industrial and commercial department first, as in the traditional way. No taxes, no rent. It's really easy to be an online merchant.
The key to the problem is to find the right position to enter the company and experience what the business is like and what the enterprise is like. No matter what position, only when your performance in the company proves that students majoring in e-commerce do have advantages and differences compared with students majoring in other majors, will enterprises and the whole job market gradually form a good impression on students majoring in e-commerce. Otherwise, it will be more difficult for the latter e-commerce students to find jobs.
In fact, any major is a shell, and the process of learning is to cultivate people's ability and quality. If your comprehensive quality is sufficient, I believe that the enterprise will have a discerning eye and know the pearl. What I am most afraid of is that I can't do anything, but my mentality is still learning a hot major. Then you are hurting yourself.
Question 8: How is the Internet market of alcohol e-commerce developing now? Alcohol e-commerce is full of sorrow. Judging from the current market situation, alcohol e-commerce has not found the best way to make profits, and they are all in the status quo of spending money to earn money and losing money to earn popularity.
Alcohol products are different from other commodities, such as clothing, home appliances, books and so on. It will be a few days late, but it will not delay wearing or using. Alcoholic products are instant consumer goods, which are bought after drinking, with less consumption in the early stage. It is difficult for liquor e-commerce to solve the problem of instant consumption. If you blindly pursue express delivery, it will add a lot of costs and burdens to liquor e-commerce.
In addition, in order to survive and enhance their influence, some liquor e-commerce companies even fell to WeChat business. It seems to be WeChat business. In fact, it is similar to pyramid selling, attracting customers with high-margin products. Once such a model is seen through by consumers, it will not go far.
In the long run, alcoholic products are still a landscape of physical stores!
Question 9: What threats does the development trend of Internet bring to the development of e-commerce? Nowadays, with the development of e-commerce, many entities pay more and more attention to online business, and many Internet brands have emerged. With the involvement of various funds, the threshold of e-commerce business is getting higher and higher, and the competition is getting bigger and bigger. In the next 3-5 years, a large number of Taobao sellers will disappear, and it is difficult for small sellers to survive in Taobao. Of course, there will also be many big sellers financing for listing. However, the e-commerce platform is highly open, so it is difficult to cultivate customers' fans and dependence, and customers face many choices. Even if you are the first in the industry, you may be surpassed in 1-2 years, and often your opponent is invisible.
Question 10: In today's booming Internet era, how to do a good job in network promotion, as the "internet plus" of Internet thinking, represents the upgrading and transformation of traditional industries and the continuous evolution of advanced productive forces, and will also drive the new vitality of generate, a social and economic entity, and provide a broader platform for economic transformation, reform and innovation.
For the steel industry, the concept of "internet plus" is most intuitively manifested in the vigorous development of steel e-commerce, which has been brewing for a long time since the industry entered the new normal of transformation and development. Its real connotation includes the whole production and marketing supply chain of iron and steel industry, starting with the development of e-commerce at the sales end, and eventually it will be attributed to pushing the whole industrial chain, especially the production end, closer to the Internet.
The trend of "ten years and one sword" promotes the rapid development of iron and steel e-commerce
Internet wave swept the world and began to show a rapid development trend. It started in the 1990s. Based on their own technology and talent advantages, European and American countries led the development of the Internet industry at that time. At the same time, they began to promote the integration of the Internet industry and the traditional industries, and changed the operating mode of the latter, so as to make it glow with new vitality.
The development of Internet industry in China lags behind that of developed countries in Europe and America, but it has obviously accelerated in the development in recent 10 years, and the technical conditions and talents have gradually matured. The most important thing is that the number of netizens is constantly expanding, and it has now exceeded 649 million. Since 2005, e-commerce relying on the Internet has been developing rapidly in China. The investment of commercial enterprises in e-commerce is in the stage of concentrated explosion, and the e-commerce market has ushered in a round of development.
On the one hand, after the promulgation of the national e-commerce development plan, the overall layout of e-commerce promoted by * * * has been formed; On the other hand, e-commerce is gradually applied in enterprises, and its role in promoting economic and social development is increasingly obvious. During this period, Taobao, Alibaba, JD.COM and other shopping websites developed rapidly, the most important significance of which was to cultivate e-commerce platform technology, people's online shopping habits, payment mode and online financial platform, paving the way for the development of bulk commodities, especially steel e-commerce.
Although the e-commerce of steel and other commodities started a little late, as early as the end of last century, Internet applications or information technology began to integrate with the steel industry. Baosteel, WISCO, Shougang and other large-scale joint iron and steel enterprises have successively established hardware network platforms, established enterprise ERP management information systems, and set up special IT technical support departments, which have accumulated a lot of experience and provided conditions for the subsequent information transformation of sales, procurement, logistics and other systems.
In this situation, steel e-commerce has developed from an initial information platform to a service-oriented e-commerce platform integrating steel information, sales, payment, financing, logistics, processing and distribution. Especially from 20 1 1, under the influence of the financial crisis, endogenous contradictions such as weak demand and overcapacity broke out in the steel industry, resulting in losses in the main steel industry and meager profits of enterprises, which were squeezed by banks. The industry dilemma forces enterprises to reduce costs by reducing circulation links and realize rebirth by using new resources such as internet finance, thus promoting the explosive development of steel e-commerce.
Since 20 14, the development of steel e-commerce has achieved a breakthrough in scale. So far, the total number of platforms built by steel enterprises, steel trading enterprises and third-party platforms has exceeded 200, accounting for 27.6% of the national commodity e-commerce enterprises. In the past two years, the number of new platforms has been concentrated. Under the call of internet plus, more steel e-commerce companies are planning to expand their scale and lay out the steel e-commerce industry chain with greater investment.
The rapid development of iron and steel e-commerce can concentrate industrial chain resources, serve customers more efficiently and with high quality, provide all-round differentiated services for the majority of end users, especially small and medium-sized customers, and maximize customer value. At the same time, steel e-commerce has also improved efficiency, reduced the cost of marketing links of steel enterprises and enhanced the profitability of enterprises.
Enlightenment from the development of e-commerce in Japanese and Korean iron and steel enterprises
In developed countries such as Europe and America, the development of steel industry informatization started the earliest, but it was Japanese and Korean steel enterprises that introduced information technology and Internet applications into the steel industry. Iron and steel enterprises in Japan and South Korea took the lead in developing customer-oriented informatization and integrating it with manufacturing system, which promoted the development of intelligent production.
The informatization construction of steel enterprises in Japan and South Korea began in the late 1970s. They established a centralized information system based on large computers, and gradually expanded and developed new application functions on this basis, and gradually improved the integration of the whole information system from production to management decision-making. The information development logic of steel enterprises in Japan and South Korea is basically the same, and the manufacturing process is integrated ...
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