In March 2015, the country issued the "Overall Plan for the Reform and Development of Chinese Football", which is not only a programmatic document for the reform and development of Chinese football, but also a landmark event in the history of Chinese sports. The "Plan" takes the overall requirements and main goals as the general direction, and involves the redesign of management institutions, construction of professional clubs, improvement of competition systems, campus football, social football, talent training, national team construction, venue construction management, improvement of investment mechanisms, etc. The specific arrangements at all levels in the football field point out the way forward for the future development of Chinese football.
Because the "Plan" contains a lot of content, we now extract the 10 keywords in the "Plan" and interpret them one by one.
1 The Dream of a Sports Power
my country’s football is still lagging behind in all aspects. Revitalizing football is an inevitable requirement for building a sports power, and it is also the eager expectation of the people.
Revitalizing football is a practical action to enhance China’s image as a sports power and realize its dream of becoming a sports power.
Second "Three Steps"
In addition to the short-term goals, the mid-term goal is that the national men's football team will be among the best in Asia and the women's football team will return to the world's best. The long-term goal is to actively apply for the men's football team. At the Football World Cup, the national men’s football team entered the ranks of the world’s top teams.
This goal is one of the highlights in the "Plan", because in the past, Chinese football lacked long-term planning and often only aimed to enter a World Cup or the Olympics. It is precisely due to the lack of long-term planning that Chinese football is very blind in its direction. It usually only prepares periodically for one major competition. In the reform plan, a single competition is no longer the goal, but more emphasis is placed on long-term development. Improving the development environment, forming a coordinated development pattern, increasing the youth football population, and making the level of professional league organization and competition reach the first-class in Asia and the world's advanced level. These practical steps are the key and foundation for the overall level of Chinese football to be truly improved. . It can be believed that after Chinese football has made great progress, it will naturally be a matter of course to apply for the World Cup.
Three decouplings
Adjust and establish the Chinese Football Association in accordance with the principles of separation of government and society, clear powers and responsibilities, and autonomy in accordance with the law, and change the two brands of the Chinese Football Association and the Football Sports Management Center of the General Administration of Sports. An organizational structure of people and horses. The Chinese Football Association is decoupled from the General Administration of Sports and has autonomy in internal organizational setup, work plan formulation, financial and salary management, personnel management, and international professional exchanges. The Chinese Football Association does not have an administrative level.
The separation of management and management has been a slogan that Chinese football has shouted for many years, but it has not been completely resolved after more than 20 years of football reform. The Chinese Football Association and the General Administration of Sports Football Management Center have two brands and one set of organizational structures, which also makes all aspects of decision-making extremely cumbersome. The Football Association is often constrained by the General Administration of Sports, and there are endless disputes with each other. The Chinese Football Association has no autonomy in terms of organizational structure, financial remuneration, talent recruitment and foreign affairs activities. The Football Association's decoupling from the General Administration of Sports is also to break down institutional barriers, stimulate market vitality, and establish a management system with efficient management and suitable for modern football operations.
Four Football Culture
Strict access and standardized management of professional football clubs. Optimize the club’s equity structure. Promote the regionalization of clubs and encourage qualified clubs to gradually de-corporate their names. Improve the club's legal person governance structure, accelerate the construction of a modern enterprise system, take a long-term approach, plan systematically, strive to build a century-old club, and actively cultivate a stable fan group and urban football culture.
This article can enhance the club’s autonomy and further promote the professionalization of Chinese football. Looking at the five major European leagues with the highest level of football in the world, clubs all have great autonomy. This can enhance the enthusiasm of investors, improve the overall level of the league, and is of great benefit to the increase in competitive standards and attention. Improve the league council, become an independent social legal person, realize the true separation of management and management, and guide the club to diversify its ownership structure.
At the same time, all Chinese football clubs currently use corporate naming. Once the investors change owners, the name of the team will also change accordingly, and it may even face the situation of wandering out of town. In contrast, in the five major European leagues, clubs all use neutral names and will not move for no reason. In comparison, our Chinese Super League is too unprofessional. Encouraging clubs to de-corporate, take root in the city where they are located, and avoid migrating with investors, all of these create conditions for the healthy development of professional leagues, and are also an indispensable part of actively cultivating a stable fan base and urban football culture.
Five Specialty Schools
The number of primary and secondary school football specialty schools nationwide will increase from more than 5,000 to 20,000 in 2020 and 50,000 in 2025. students, parents and schools, thereby completely opening up the growth channels for football talents and cultivating high-level football talents.
For a long time, funds and venues have become two big barriers between children and football. The influence of social factors such as schools and some parents are also preventing children from going to green fields. The "Campus Football 2.0" plan recently proposed by the State Council stated that it will form a league and training system that organically connects universities, middle schools and primary schools, open up channels for the continuous growth of talents, and cultivate high-level football talents.
However, the current situation of separation of sports and education in Chinese football means that as they grow older, many students are faced with the problem of studying or playing football. Due to factors such as safety and further education, children who like to play football often face many difficulties that they have to face. The "Plan" has made more people realize that schools are places for educating people, and campus football should gradually downplay performance factors and become an effective way to cultivate students' sound personality, improve their physical fitness, and create a football culture.
Six Social Football
Continuously expand the size of the football population and promote the popularity of football. Encourage government agencies, institutions, people's organizations, military units and enterprises to form or jointly form football teams and carry out a variety of social football activities. Trade unions, the Communist Youth League, the Women's Federation and other people's organizations must join in. Particular attention should be paid to the organic connection between professional leagues, regional level events, youth level events, and campus football events to achieve a scientific competition structure. Gradually establish and improve the youth league system. Actively advocate and organize industry, community, enterprise, military, middle-aged and elderly, futsal, beach football and other events.
What needs to be emphasized is that from now on, a platform for re-employment and development of football players will be established. After undergoing necessary training and assessment, they will have a variety of career options: football coach They may become players, referees, lecturers, or become the backbone of mass football activities in enterprises, institutions and the military, or enter football associations and football clubs to engage in football management and service work. Improve policies and measures, strengthen professional education, and create conditions for retired athletes to become physical education teachers.
Seven Football Academy
Smooth the growth channels for outstanding talents from campus football, social football to professional football. Encourage football clubs, enterprises and other social forces to send professional players and young players to developed football countries for training, and strive to join high-level foreign professional leagues. Establish professional football academies and schools.
For a long time, my country’s football talents have basically come from sports schools at all levels or from the reserve teams of professional clubs. It is certain that in the near future, more football talents will come from schools. , from all walks of life. In particular, the establishment of a football academy will open up a new world for the cultivation of football talents under the new situation of close integration of culture, education and football.
Eight carefully crafted
Steadyly improve the level of the national team and form a technical route that is in line with the physical and mental characteristics of players and the development trend of contemporary football; give priority to the selection of outstanding individuals with a strong desire to serve the country and first-class will and quality Players enter the national team; the head coach responsibility system is implemented; the club should focus on the overall situation and fully support and cooperate with the construction of the national team. Increase funding investment, incentive policies, base construction, etc. for the national football team.
The national team represents the overall image of a country’s football and is also the most direct reflection of the level of a country’s football. If there is only a prosperous league without the support of a strong national team, it is still difficult to call it a football power. The performance and mental outlook of the national team are also the most concerned by fans. In the past ten years, the Chinese men's football team has struggled to satisfy the Chinese people in terms of performance and image. With the overall policy tilt and care, in the future, the national football team will be able to compete in future World Cup preliminaries, Asian Cup and other competitions in the best environment and conditions. These measures will help the national football team achieve good results.
Nine Field Construction
Clear rigid requirements, build football fields according to local conditions, build a large number of simple and practical non-standard football fields, and provide policy support for the construction of football fields.
In recent years, the level of Chinese football has declined and the football population has become smaller and smaller. The important reason is the reduction of stadiums. With the increase of football fields, football for all can be truly implemented. By then, China's football population will also increase, and more football talents will appear. This plan is intended to consolidate the foundation of Chinese football and enhance the popularity of student football throughout society.
Ten Football Industries
Increase financial investment, establish the China Football Development Foundation, increase lottery public welfare funds, increase football industry development, and establish a market competition mechanism for football event television broadcast rights... …