198 1 year, Wang Zijie entered the mathematics department of Fudan university.
After graduation, he was assigned to Shanghai Institute of Computing Technology as an internship researcher. At that time, the Institute of Computing Technology and American ITDC Company jointly established Sino-American Shanghai Kester Software Co., Ltd. with a registered capital of 500,000 US dollars, and the Institute of Computing Technology held 75% of the shares. It is also the first Sino-foreign joint venture software company. He also became an employee of this company.
From May 65438 to May 0987, Wang Zijie worked as a software development engineer in ITDC Company in San Francisco, USA, and engaged in computer game software development business for one year. That year, it was the time when the computer game Nobunaga's Wild Hope sold well in Japan. I wonder if it inspired Wang Zijie.
Wang Zijie 1990 went to the Graduate School of Japanese Tongshe University to study robots and their automatic control systems. After obtaining a master's degree as an engineering monk, Wang Zijie entered the technical research institute of KONAMI Company in April 1993, and was responsible for the research and development of commercial game machines for walking control, and was later promoted to deputy director of the institute. The specific work place is in Kobe.
1since August, 1996, Wang Zijie has faced new challenges and has become the director of arcade business department of KONAMI Group, in charge of overseas market business. There is a change from a developer to a business person. During this period, cola beauty was under great pressure in operation. In the process of arcade game's switching to home platform, the technical reserve was insufficient, resulting in a loss of $4 per share for 1995.
Subsequently, Wang Zijie introduced works such as Memory of Heartbeat into the China market.
From March 65438 to March 0998, Wang Zijie served as the Asian marketing director of KONAMI's home software business headquarters, and became a member of the executive team of KONAMI Group.
Since April 2000, Wang Zijie has been responsible for the establishment of Kelemei Software (Shanghai) Co., Ltd. in China, which is the second overseas game development subsidiary of KONAMI Group after the United States, and later served as the acting general manager. The specific location is on the fifth floor of Jinmao Building/KLOC-0 in Pudong New Area.
Wang Zijie mentioned in his introduction that he founded Shanghai Yixing Software Co., Ltd. on 1999, mainly distributing game software, involving stand-alone games and two online games, and became the largest agent publisher of stand-alone games in Japan and South Korea. To put it another way, it was one of the top entertainment software publishers in China at that time.
At the beginning of 2003, Jiuyou.com Wang Zijie founded Shanghai Runxing Network Technology Co., Ltd. At this time, MMORPG, the so-called "massively multiplayer online role-playing game", was the mainstream of online games in China. Although this kind of game has been proved to be very sticky, not every game fan really likes "fighting monsters+upgrading". As an expert in the game industry, Wang Zijie certainly knows that there are other opportunities, that is, large-scale casual games. Although it can also be attributed to MMORPG, the content is very different.
In 2003, Zhongke Huaying (600 1 10. Shanghai) invested 24 million yuan in Jiuyou.com through its subsidiary Shanghai Kerun Investment Group. For an online game company, of course, 24 million is nothing, and the money will soon be spent.
Next, Carlyle Group, China Merchants Fuxin Asset Management Co., Ltd. and the "China-Korea Wireless Venture Capital Fund" with the background of the Ministry of Information Industry of Korea injected 1 4 million US dollars. After financing, the company reorganized and established Jiuyou Information Technology (Shanghai) Co., Ltd., which is a new business entity in Jiuyou.com. After that, Longgou invested 5 million US dollars in the first phase. Longgou is an investment fund management company established by Japanese Eisengou in China, which manages about 200 million US dollars. Sun Taicang, the head of Aisin Groove, is the younger brother of Sun Zhengyi, president of Softbank Group.
In 2005, Jiuyou. At the same time, com introduced the "Strong Orchestra" of O2Media Game Company and the "Strong Dance Company" of T3 Entertainment Company. The English name of "Strong Orchestra" is O2 (Oxygen) +JAM (Improvisation), which is considered as the world's first leisure music online game based on MP3 music. It started operation on February 24th, 2005, and quickly gained popularity. In June, the number of online users exceeded 300,000.
There are some restrictions on the promotion of online games. On April 12, 2004, the State Administration of Radio, Film and Television issued a document requesting radio and television broadcasters at all levels not to broadcast computer network game programs. However, Jiuyou. Com found another way, and cooperated with Dragon TV, "Dance Forest Conference", which quickly became popular. According to its propaganda draft, it is "to create a new integrated marketing model for online games industry".
After the operation, the number of users of the dance troupe has increased linearly. In May 2005, there were 80,000 people online, and one year later, in March 2007, it exceeded 800,000, which was called the leisure game with the largest online population in China.
During this period, Jiuyou.com received extensive attention. In June, 2006, Jiuyou.com was selected as the "coolest company" by the Chinese version of Fortune. In August, it was selected as the "Best Growth Enterprise in Asia 100 Top" of Red Herring in 2006.
After the success of the dance company, I traveled for a long time. Com independently develops super dancers and super musicians to solve "worries". According to its introduction in official website, Super Dancer has been signed and exported to 465,438+0 countries and regions around the world, including North America, Europe, Southeast Asia and India.
The change still happened. On May 2, 2007, Kloc-0, the ninth city announced that it had obtained the exclusive operation authorization of Dance Troupe 2 in Chinese mainland. Dance 2 has added the function of facing the community. Although Jiuyou has made great efforts in the promotion of Super Dancer and Super Musician, it still cannot replace the position of the dance troupe in revenue. In July, 2007, Tantan Consulting pointed out in its online game enterprise report that the online number of Super Dancer and Super Musician remained at about 654.38+million, which was not an order of magnitude with the online number of 800,000 of the dance troupe.
September 5, 2007/kloc-9 tours. Com confirmed the IPO financing, and plans to land on Osaka Stock Exchange in July 12, with the initial offering of 106700 shares at an issue price of 200,000 yen (about 1632 USD). It is estimated that the raised funds will be 265.438+34 billion yen (about 65,432 USD).
But at this juncture, on July 3rd, T3 Entertainment suddenly sent a letter to the China media, saying that Jiuyou.com had betrayed us and would sue Jiuyou. com ... T3 CEO Ki Jin Yingguang said: In the past few weeks, we have expressed our sincerity many times, hoping to reach an agreement with Jiuyou.com and return a large amount of unpaid payables.
On July 30, the situation further developed. T3 and publisher Yedang unilaterally announced the cancellation of cooperation with Jiuyou.com ... Yedang, Korea Tang Yi Entertainment Industry Co., Ltd., was founded in 1984 and listed on KOSDAQ in Korea on 200 1. The business covers record production and distribution, online game development and investment agency, online music and music portal.
Jiuyou Com immediately announced the right to register the Chinese trademark of the dance company, emphasizing that it is a legal user in Chinese mainland. Meanwhile, it is said that T3 and Yedang will be prosecuted for unauthorized use of the trademark in Taiwan Province province, China. Ninetowns responded that no enterprise has the right to register the Chinese trademark of "Dance Dance Troupe". The ninth city is also in the application process.
On August 2 1 day, Zhongke Huaying announced that Jiuyou.com, whose company holds 16.97% of the shares, submitted the cancellation application documents to Osaka Stock Exchange on August 2 16, and obtained the approval of Osaka Stock Exchange.
However, since then, things have changed for the better. September 12, nine tours. Com announced that it had reconciled with T3 Company and obtained the right to operate the dance troupe as an agent. The cooperation date ended on August 20 10. It is said that the reason is that Jiucheng failed to pay the first contract payment within the specified time, thus losing the agency operation right of the dance troupe.
Money is another important aspect. Wu Jun, vice president of Jiuyou.com, revealed in an interview with Tencent Technology on September 13 that Jiuyou paid a higher deposit of 45 million dollars, which was higher than the 38.2 million dollars promised by Jiucheng. Jiuyou Club will pay this fee within two years. "We let, they also let. We make concessions on the price, and they must promise not to do anything that is not conducive to our listing for any reason. "
Jiuyou and Yedang agreed in the settlement agreement that both parties jointly own the trademark ownership of the dance company. In order to prevent the recurrence of disputes, the agreement also stipulates that both parties will send consultants to make the "opaque problems" encountered in the operation transparent together.
Wang Le, an insider in the game industry, pointed out that the reconciliation between Jiuyou.com and South Korea's T3 and Yedang was the result of the game between two major interest groups represented by IDG and Softbank. This dispute hindered the listing plan of G 10 Group, which was established by Jiuyou.com and IDG in South Korea, and was finally resolved as expected.
After a dramatic year in 2007, Wang Zijie reviewed the company's business performance at the Spring Festival party: the number of registered employees exceeded 280 million, the operating income and net profit increased by more than 100% compared with 2006, and the number of employees reached 1200. The industry estimates that the operating income is nearly 900 million yuan.
Cultural products caught in the vulgar door not only have commercial attributes, but also have social attributes. Based on the scale of users, it is inevitable that the society will pay attention to online games.
On the eve of ChinaJoy, ChinaJoy is "China International Digital Interactive Entertainment Products and Technology Application Expo", which is the most important exhibition in the domestic game industry. In 2007, its listing was blocked. In 2008, due to the vulgarity, Wang Zijie and his Jiuyou.com attracted much attention again.
The cause of this matter is this:
On July 14, 2008, the Cultural Market Department of the Ministry of Culture and the Network Bureau of the State Council Press Office held a briefing on strengthening the supervision of online games, and reported some typical problems: during the operation of some online game products such as Dance Troupe, there were some problems such as incomplete prohibition of harmful information, vulgarization of game design, and bad inducement to players by game promotion activities, which violated legal policies and social ethics. These phenomena have caused harm.
Two days later, during the 6th ChinaJoy Exhibition, Wang Zijie said: The Dance Troupe is an open platform, and we are open to what everyone talks about in online games, so what the Ministry of Culture said may happen. Criticizing us by name this time also sounded the alarm for improvement.
"The dance company's marketing through * * * is completely rumor and slander, and does not rule out the malicious competition of competitors."
In fact, since 2008, there have been many controversies about Jiuyou.com and the Dance Troupe. Jiuyou.com has its own weakness, because its large-scale leisure online games have a clear target customer base, that is, teenagers.
Some media have summed up the "seven deadly sins" of the "dance troupe": flaunting non-mainstream culture, spreading foul language in games, encouraging underage love, "* * *" hotbed, encouraging players to compare psychology, disturbing teenagers' values of marriage and love, and "the birthplace" of noise in Internet cafes.
On June 18, 2008, Guangzhou Daily published an article entitled "Online Games Get Rich by Being Very Yellow and Violent", which wrote: "The program of the game" Dance Club ":know-chat-get married-meet-go to bed-break up-bye".
Jiuyou Com then made a fierce response, calling the article "distorted the facts and maliciously slandered", and stressed that Dance Troupe was selected as "Top Ten Green Online Games Award" by Chongqing Animation and Game Expo and Magazine in and out of class as early as 2006 10. Guangzhou Daily is required to publicly admit that the article is untrue on the front page and in major domestic news media.
Jiuyou GT should say that online games are a business of Jiuyou.com, and cannot completely cover Wang Zijie's vision. In fact, from the very beginning, Jiuyou.com was not only engaged in online games, but also defined itself as the first interactive entertainment portal in China.
If you travel nine times. Com, you will find services such as blog, video, music, email, photo album, movies and even making friends besides online games.
Regarding the concept of "community+online games", Jiuyou.com has been practicing for a long time. Its advantages are obvious: first, it can attract a large number of users through the community. If users establish contact based on the network, there will be the cost of leaving, so a game may have a life cycle, but Jiuyou.com has the opportunity to provide new games. In fact, living in the same community needs to have the same topic, so we will accept the same online games.
At the 6th Chinajoy "China Digital Interactive Entertainment Industry Summit Forum", Wang Zijie proposed that virtual community would become the core trend of interactive entertainment industry in the next stage. He further pointed out that in the next stage of development, only by developing a community-based mechanism can online game users realize the unified compatibility and enjoyment of social relations, economic relations and service relations, and then they can truly own users.
This kind of exposition is more rigorous, and there is nothing more vivid to express the essence.
In February 2008, Jiuyou. Com announced a formal and comprehensive strategic transformation into an "interactive entertainment community 2.0 operator".
Jiuyou.com announced that the first research and development of its self-developed 3D Internet virtual community "Jiuyou GT" is nearing completion. Or a long trip to Tangji. Wang Zijie explained in an interview with "265438+20th Century Business Herald": Second Life is a world with the same dimension, but Jiuyou GT contains internal online games in a unified space through the interconnection function, and these internal games each form an independent space.
That is, "users first, community tools last", corresponding to "Second Life", "community tools first, users last join". Of course, Tangji has a larger user base, and users are gradually adapting to another virtual life.
It is difficult for other online game operators to cut in. Insiders pointed out that MMORPG games emphasize the plot and story background, and users pay attention to the final result of the game, so the games are difficult to interconnect.
Jiuyou.com officially released the Long Tour GT on ChinaJoy. Wang Zijie told the media that at present, more than 400 R&D personnel are developing leisure online games around Tangji, and 5-6 models will be launched in the near future.
Of course, Wang Zijie has enough money to realize his wish. On March 20th, Jiuyou. Com announced that it has successfully obtained the investment of 6,543.8 billion US dollars from internationally renowned investment institutions such as Temasek in Singapore, and all investment-related procedures have been completed. Wu Jun later revealed that the investment mainly came from Temasek and another investor, and the share ratio of both parties was roughly between 10%-20%.
"Warrior OL" 2065438+April 2, 2000 The media reported that the first 3D horizontal action boutique online game "Warrior OL" in China is about to enter the formal internal testing stage. Wang Zijie, chairman and president of Jiuyou.com, said in an interview with the media: The research and development process of Warriors OL was quite tortuous, which lasted about four years. It adhered to the research and development concept of quality first, never started testing when it was not satisfied easily, persisted in pursuing breakthrough and innovation, and overcame many difficulties. In addition to laying a solid foundation in content and bringing forth new ideas, its dual 3D design has more potential to lead the development of the action online game market. Therefore, we are full of confidence in the market performance of Warriors OL after listing! Wang Zijie went on to discuss that the dual 3D design of Warrior OL is mainly reflected in the 3D stereoscopic vision effect and the action production based on the development of 3D game engine. "Warrior OL" will be the first in the industry to launch scenes and copies that realize "3D stereoscopic effect", and will distribute a large number of 3D stereoscopic glasses to players to actively cater to the needs of players to experience 3D stereoscopic effect in online games. Because action online games require high reverberation time, most similar products on the market adopt 2D design, and Warrior OL decided to adopt full 3D Gamebryo engine at the beginning of research and development four years ago, and overcame the technical difficulties in improving reverberation time during the research and development process. R&D personnel adopt 3D design on the premise of ensuring fluency, impact and other basic textures, which not only improves the picture effect, enriches the action special effects, and realizes the 3D equipment effect, but also improves the production efficiency of game actions and special effects by at least dozens of times compared with 2D design, so that the game is expected to greatly surpass similar products on the market in terms of content richness, version update speed and ability to attract cultural hot topics. We expect the performance of "Warrior OL" to finally verify the foresight of dual 3D design and set a new milestone in 3D horizontal action online games.
The Decline of Jiuyou On July 4th, 2009/KLOC-0, Jiuyou announced six major games: GT Dance Team 2, Grand Theft Auto, Magic Legend, Battle of the Blue Ocean, Warriors OL and Basketball, which became the focus of media attention for a time. At that time, Wang Zijie firmly believed that with the R&D talents trained by the company, he would surely push Jiuyou to a new milestone again. As the saying goes, listen to your destiny as much as you can, but before you finish your work for a long time, you have already ushered in the most difficult dance step in his life.
First of all, in 2009, GT Dance Company 2 and Blasting Basketball were released, which were semi-finished games and received a cold reception. At the beginning of 20 10, the semi-finished product Warriors OL once again became the focus of negative reports, which made Jiuyou. Com was famous for a while. On April 20 10, Magic Legend began its first test. Due to the fiery market copy, everyone began to pay attention to this game, and the company brand of Jiuyou once reached the highest (Baidu ranked, The Legend of Magic 1 month ranked in the top three, while Jiuyou. Com "ranks in the top three 1 month). However, under such advantages, it has not become a popular game as people imagined. The reason is: 1, the game is still semi-finished, there are too many bugs, and there are too many unreasonable places for players. Many players don't even know how to play the game. 2. The game mall is unreasonable. Before officially entering the commercial stage, too many props were opened in the game mall, and even the mounts were used several times. 3. The balance of the game is too poor, and all kinds of enhanced props are flooded in the game, which makes the game become a situation of "RMB soldiers breaking into the world". 4. Players cannot enter the game, and all kinds of players cannot enter the game. According to insiders of Jiuyou, 60% of the problems that players have responded in the past week are unable to log in to the game.
2010165438+1On October 28th, this online game company was sold all its shares by its largest shareholder, Zhongke Huaying (Shanshan Group Holdings), which holds 16.97% of the shares, at the price of150,000 USD.
Social Position Mr. Wang Zijie is currently the deputy director of the online game professional committee of the Game Software Branch of China Software Industry Association and the online game professional committee of Shanghai Information Service Industry Association. Vice Chairman of Shanghai Information Service Industry Association; Vice President of Shanghai Fudan University Alumni Association. Mr. Wang Zijie's outstanding leadership and prestige in the industry have been unanimously recognized and praised. China Online Game Industry Annual Conference organized by the General Administration of Press and Publication was awarded "the most influential person in China's game industry in 2005-2007" and "Shanghai Magnolia Memorial Award in 2006" by Shanghai people, in recognition of those who have made outstanding contributions to Shanghai's economic development and foreign exchange in the past year.
Personal Honor Under the leadership of Mr. Wang Zijie, Jiuyou.com won the Top Ten Online Game Operators Award, Top Ten Online Game Developers Award, the coolest company in China in 2005 and the excellent service brand in Shanghai information service industry in 2005, and obtained the international service quality assurance ISO900 1 certification and ISO 10002 certification. It was selected as "RedHerring's Best Growth Enterprise in Asia in 2006 100", "Deloitte's Top 50 High-tech Growth Enterprises in China in 2007" and "Deloitte's Top 500 Asia-Pacific High-tech Growth Enterprises in 2007".
Wang Zijie himself also won the "2006 Shanghai Magnolia Memorial Award". The award mainly recognizes foreigners who have contributed to Shanghai's economic and social development.